Haro is a town and municipality in the northwest of La Rioja province in northern Spain. It is known for its fine red wine and every year the Haro Wine Festival is held where locals hold a wine battle.It has an important architectural heritage, including the main entrance of the Santo Tomás Church, the work of Felipe Vigarny, numerous palaces, and the old town, which was declared a Historic-Artistic Site in 1975.Apart from its role as home to many of the great bodegas in La Rioja, one of Haro's other claims to fame is that it was the first town in Spain to have electric street lighting.
Posts about Haro
  • Improving Your HARO Repurposing Efforts

    … I’m a big fan of HARO (Help A Reporter Out). I wrote a guide on it on here, and since then I’ve written a guide to repurposing HARO requests over on State of Digital. This is a follow-up to the latter – a quick, head-slappingly, can’t-believe-I-didn’t-think-of-it-sooner follow-up tip. To be fair, the entirety of this blog post can be summed up…

    SEOnoin SEO- 7 readers -
  • Grab Attention Via Your Customer’s Content Inner Circle

    … 5 Ways To Increase Distribution Using The Content Inner Circle Your target audience’s content inner circle contains the 5 to 20 resources where they focus the majority of their content and media time. It is also your biggest content marketing hurdle. The content inner circle limits your ability to break through and grab your audience’s…

    Heidi Cohen/ Heidi Cohenin Social Content- 16 readers -
  • 3 Content Marketing Opportunities You Are Missing

    …. Hat tip to my editors Rebecca Lieb and Anna Maria Virzi. (BTW—I’d love to write another column.) Be a source. Often this requires a good PR team to get you high visibility mentions. If you’ve got a small budget, sign up for HARO to connect with people seeking your expertise. 2. Publish content on social media platforms Content marketers only focus…

    Heidi Cohen/ Heidi Cohenin Content- 18 readers -
  • Content Marketing Performance Checklist: 1H2015

    … that you’ve added relevant keywords to your images. Write amazing titles. It’s your one chance to make a good impression or your content is lost in the stream. Check out Jon Morrow’s 52 Headline Hacks. Facilitate readability. Skip the long paragraphs of dense text. Use outlining and easy words. 9. Reuse your content In Content Rules, Ann Handley and CC…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • 3 HARO Requests You Should Avoid

    … So, the title sounds a little “click baity”, but it is what it is. Everyone knows HARO can be a great way to some great publicity and not to mention some great links in the process. But not everyone knows there are some requests you might not want to reply to, or rather there are requests your client would want you to avoid sending them…

    Search Engine Journalin Social SEO- 4 readers -
  • Doing SEO For Your Clients’ Clients

    … if it’s not something that you can utilise – although if it is, this could be worthwhile to you… With that in mind, I’ll cut to the chase… I do a bit of work for Welsh ICE, a co-working space and startup hub/community based just outside Cardiff. It’s also where I’m based as a freelancer. As part of the work, I’ve been keeping an eye out for HARO…

    SEOnoin SEO- 26 readers -
  • 9 Tips for Crafting the Perfect Pitch

    …, this tone helps differentiate you from spam or people using a templated email to blast hundreds of reporters. 3. Address the need immediately You don’t have much time to catch a reporter’s attention. Your pitch shouldn’t contain anything that sounds self-promotional, especially in the first few lines. When using HARO, reporters often have specific…

    Brian Conlin/ Vocus Blog- 4 readers -
  • HARO Hurrah – A HARO Case Study, Guide & Tips

    … A few months ago, I finally signed up to HARO (Help A Reporter Out), after hearing good things about it (e.g. it’s listed in Jon Cooper’s mighty Link Building Tactics post) and getting a glimpse into how it worked during my last agency role (the marketing manager was signed up to it and used to pass SEO-themed requests onto me). For those…

    SEOno- 19 readers -
  • Actually, We Don’t Think Google Hates HARO Links

    Despite the buzz going through the SEO industry today, we don't believe that Google is specifically targeting links that are earned via the popular Help a Reporter Out service. That's one of the claims from SEO consultant Bill Hartzer, in an article he published yesterday, Google Targets Help A Reporter Out, Press Release Links as Bad Links.

    Matt Mcgee/ Search Engine Land- 6 readers -