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…, to ABC News, to HuffingtonPost.com and everyone in between, nearly 30,000 members of the media have quoted HARO sources in their stories. Everyone’s an expert at something. Sharing your expertise may land you that big media opportunity you’ve been looking for. Journalisted – Find journalists and see what they’re writing about. Media Kitty…
… I’m a big fan of HARO (Help A Reporter Out). I wrote a guide on it on here, and since then I’ve written a guide to repurposing HARO requests over on State of Digital. This is a follow-up to the latter – a quick, head-slappingly, can’t-believe-I-didn’t-think-of-it-sooner follow-up tip. To be fair, the entirety of this blog post can be summed up…
… Over the years I’ve participated in a few roundups (a.k.a. crowdsourced content) – sometimes via HARO, sometimes by being approached directly by email. Whenever the latter happens, I’m always chuffed that someone’s asked me and wants me to get involved with what they’re putting together. However, a few recent roundup experiences have left me…
5 Ways To Increase Distribution Using The Content Inner Circle Your target audience’s content inner circle contains the 5 to 20 resources where they focus the majority of their content and media time. It is also your biggest content marketing hurdle. The content inner circle limits your ability to break through and grab your audience’s attention.