Haro

Haro is a town and municipality in the northwest of La Rioja province in northern Spain. It is known for its fine red wine and every year the Haro Wine Festival is held where locals hold a wine battle.It has an important architectural heritage, including the main entrance of the Santo Tomás Church, the work of Felipe Vigarny, numerous palaces, and the old town, which was declared a Historic-Artistic Site in 1975.Apart from its role as home to many of the great bodegas in La Rioja, one of Haro's other claims to fame is that it was the first town in Spain to have electric street lighting.
Posts about Haro
  • Improving Your HARO Repurposing Efforts

    I’m a big fan of HARO (Help A Reporter Out). I wrote a guide on it on here, and since then I’ve written a guide to repurposing HARO requests over on State of Digital. This is a follow-up to the latter – a quick, head-slappingly, can’t-believe-I-didn’t-think-of-it-sooner follow-up tip. To be fair, the entirety of this blog post can be summed up in the following six words: rec ...

    SEOno- 10 readers -
  • 3 Reasons Why I Might Not Share Your Roundup (Even If I’m Included in It)

    Over the years I’ve participated in a few roundups (a.k.a. crowdsourced content) – sometimes via HARO, sometimes by being approached directly by email. Whenever the latter happens, I’m always chuffed that someone’s asked me and wants me to get involved with what they’re putting together. However, a few recent roundup experiences have left me a little… unhappy.

    SEOno- 9 readers -
  • Grab Attention Via Your Customer’s Content Inner Circle

    … 5 Ways To Increase Distribution Using The Content Inner Circle Your target audience’s content inner circle contains the 5 to 20 resources where they focus the majority of their content and media time. It is also your biggest content marketing hurdle. The content inner circle limits your ability to break through and grab your audience’s…

    Heidi Cohen/ Heidi Cohenin Social Content- 18 readers -
  • 3 Content Marketing Opportunities You Are Missing

    …. Hat tip to my editors Rebecca Lieb and Anna Maria Virzi. (BTW—I’d love to write another column.) Be a source. Often this requires a good PR team to get you high visibility mentions. If you’ve got a small budget, sign up for HARO to connect with people seeking your expertise. 2. Publish content on social media platforms Content marketers only focus…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Content Marketing Performance Checklist: 1H2015

    …. Chris Guillebeau does a great job of this on his blog, the Art of Non-Conformity. Repromote your existing content (Internal Content Curation). The biggest benefit of content curation is that more people see it. It’s the secret behind high growth media brands like Mashable and Refinery29. They have staff dedicated to promoting their content on social…

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
  • 3 HARO Requests You Should Avoid

    So, the title sounds a little “click baity”, but it is what it is. Everyone knows HARO can be a great way to some great publicity and not to mention some great links in the process. But not everyone knows there are some requests you might not want to reply to, or rather there are requests your client would want you to avoid sending them.

    Search Engine Journal- 4 readers -
  • Doing SEO For Your Clients’ Clients

    Yep, you read the title right. No, it’s not a typo. In this post I’m going to talk about a novel idea I had for a client of mine that may be applicable to yours: doing SEO for your clients’ clients (indirectly, sort of). That said, I imagine that it may only be applicable to a very small and narrow niche of client types, so apologies in advance if it’s not something that you ...

    SEOno- 27 readers -
  • 9 Tips for Crafting the Perfect Pitch

    …, videos, infographics, charts and statistics to help reporters see the story clearly. Like many businesses, and perhaps more so, media outlets have had cutbacks. Journalists often lack a support staff and photographers, which puts pressure on the reporters to do more with less. Doing some of the reporter’s work upfront only increases the chances of catching her eye and earning coverage. What are some of your best tips for pitching journalists? Image: Andreas Cappell …

    Brian Conlin/ Vocus Blog- 4 readers -
  • HARO Hurrah – A HARO Case Study, Guide & Tips

    … A few months ago, I finally signed up to HARO (Help A Reporter Out), after hearing good things about it (e.g. it’s listed in Jon Cooper’s mighty Link Building Tactics post) and getting a glimpse into how it worked during my last agency role (the marketing manager was signed up to it and used to pass SEO-themed requests onto me). For those…

    SEOno- 19 readers -
  • Actually, We Don’t Think Google Hates HARO Links

    Despite the buzz going through the SEO industry today, we don't believe that Google is specifically targeting links that are earned via the popular Help a Reporter Out service. That's one of the claims from SEO consultant Bill Hartzer, in an article he published yesterday, Google Targets Help A Reporter Out, Press Release Links as Bad Links.

    Matt Mcgee/ Search Engine Land- 6 readers -