Harris Interactive

  • Can Content Marketing Save Fannie Mae’s Rep?

    … the 2008 housing bubble is an understatement. Since the bubble, annual corporate brand reputation studies by Prophet, Reputation Institute, and Harris Interactive have consistently shown Fannie Mae lagging behind major U.S. brands. In fact, in Prophet’s first brand reputation study in 2009, it came second-to-last on the list, trailed only by AIG…

    Celine Roque/ The Content Strategistin Social Content- 8 readers -
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