Havas

Havas (French pronunciation: ​[avas]) is the second largest advertising group in France and according to its website is a "global advertising and communications services group" and the 6th-largest global advertising and communications group worldwide. It operates in the communications consulting market through three main operational divisions: Havas Worldwide Havas Media Arnold WorldwideIn April 2014, Havas spearheaded several controversial Veet commercials. These were poorly received across social media, drawing wide criticism for their unkind depiction of unshaven women as being masculine.
Posts about Havas
  • 3 agencies that specialize in cause marketing

    … by Havas PR. More than half of the respondents (54 percent) agreed that in the coming year they would like to buy brands that let them support well-being and sustainability. Now, an entire cottage industry has sprung up of agencies specializing in helping brands find the right cause to embrace — an army of good Samaritan matchmakers. Here…

    Tanya Dua/ Digiday- 21 readers -
  • 5 things we learned about agencies in 2014

    … an Accenture or Deloitte would. At the same time, this year, more agencies decided to start backing early-stage startups, continuing a trend from last year. In 2013, IPG invested in mobile startup Kiip; WPP invested in social marketing company Buddy Media (later sold to Salesforce) and also put Tom Bedecarre of AKQA in charge of WPP Ventures; and MDC…

    Shareen Pathak/ Digiday- 15 readers -
  • Havas Chicago evokes ‘Game of Thrones’ to recruit interns

    … Winter is coming — and not just to Westeros. The season is also descending on Havas Worldwide Chicago’s office, as the agency gears up to pick seven new interns for its “Winternship” program starting January— inspired by and modeled after the HBO hit “Game of Thrones.” Instead of run-of-the-mill recruiting through resumes and interviews…

    Tanya Dua/ Digidayin Social Twitter- 6 readers -
  • Grand Marnier teams up with SoundHound to play mixmaster

    … music discovery, unrivaled by any other platform,” said Cheryl Lucanegro, vice president, advertising strategy and sales, SoundHound. The app has previously worked with other brands, including Gaiko, Fiatt, Samsung and Channel. The “DNA of Music” section on SoundHound was developed by Mobext, a Havas brand, and will be available to users through…

    Tanya Dua/ Digidayin Facebook Twitter- 9 readers -
  • The soundtracks of agency creative departments

    …, Spector, a Justin Timberlake fan who likes himself some Taylor Swift once in a while, is manning the decks. As Emily Cavalier, vp, marketing communications at Havas Media N.A. puts it, that does sometimes lead to the agency getting stuck in a music loop. That is fixed with “someone saying they can’t hear ‘X’ song one more time,” said Cavalier. “I’m…

    Shareen Pathak/ Digiday- 7 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    … Square, as realtors call it, is today’s Madison Avenue,” said Jonah Bloom, chief strategy officer and newly crowned co-president at KBS, which has made its headquarters at Varick Street and Vandam for 13 years. For too long, the no-man’s-land between SoHo and the West Village and TriBeCa was home to industrial companies and printing presses. But more…

    Shareen Pathak/ Digiday- 5 readers -
  • The favorite creative brainstorming tools of agencies

    … veteran Rafael Jimenez recently scored a $150,000 investment from Havas for Seenapse, a new app and website that seeks to make the internal agency brainstorming process a little easier by letting users “connect the dots” between inspirational things they see online. “People come up with ideas by combining ideas,” said Jimenez. “But I was frustrated…

    Shareen Pathak/ Digiday- 7 readers -
  • The agency CEO who finds she can have it all

    …. Since then, she has managed to turn it into one of the biggest small agencies in the business: Today, the firm counts AT&T, Delta and Keurig among its clients. Digiday recently spoke with Napier, who shared her thoughts on team sports, collaboration (before it was a buzzword), and women in business. Excerpts: Growing up, you were really…

    Shareen Pathak/ Digiday- 4 readers -
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