Havas (French pronunciation: ​[avas]) is the second largest advertising group in France and according to its website is a "global advertising and communications services group" and the 6th-largest global advertising and communications group worldwide. It operates in the communications consulting market through three main operational divisions: Havas Worldwide Havas Media Arnold WorldwideIn April 2014, Havas spearheaded several controversial Veet commercials. These were poorly received across social media, drawing wide criticism for their unkind depiction of unshaven women as being masculine.
Posts about Havas
  • 3 agencies that specialize in cause marketing

    … by Havas PR. More than half of the respondents (54 percent) agreed that in the coming year they would like to buy brands that let them support well-being and sustainability. Now, an entire cottage industry has sprung up of agencies specializing in helping brands find the right cause to embrace — an army of good Samaritan matchmakers. Here…

    Tanya Dua/ Digiday- 18 readers -
  • 5 things we learned about agencies in 2014

    … business but the company’s massive consulting, analytics, data and government services businesses. As Ad Age put it, Publicis was “placing a bet on the engine that Sapient built in India to power a fuure of marketing that looks more like consulting.” An ad agency can’t just help market a client; it also has to provide data, audit and analytics the way…

    Shareen Pathak/ Digiday- 12 readers -
  • Havas Chicago evokes ‘Game of Thrones’ to recruit interns

    … creative,” Paul Marobella, President of Havas Chicago, told Digiday. Jason Peterson, the chief creative officer at Havas Chicago added that it wasn’t enough for agencies today to merely pay lip service to social media. “To truly understand social you have to live and breathe it,” he said, “and who better to tap but social natives: kids who know…

    Tanya Dua/ Digidayin Social Twitter- 5 readers -
  • Grand Marnier teams up with SoundHound to play mixmaster

    … music discovery, unrivaled by any other platform,” said Cheryl Lucanegro, vice president, advertising strategy and sales, SoundHound. The app has previously worked with other brands, including Gaiko, Fiatt, Samsung and Channel. The “DNA of Music” section on SoundHound was developed by Mobext, a Havas brand, and will be available to users through…

    Tanya Dua/ Digidayin Facebook Twitter- 8 readers -
  • The soundtracks of agency creative departments

    …-school alarm, a way to tell people to pack up and go home. We polled agency creatives and teams to find out what they were listening to currently, and got them to share their playlists with us. Click to follow each creative department’s playlist on Spotify. Mike Woods, executive creative director, Framestore Playlist vibe: Assertively esoteric…

    Shareen Pathak/ Digiday- 7 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    …-block area, which corporate real estate agents desperately want to christen Hudson Square, is home to an increasing number of advertising agencies: Zenith Optimedia, Saatchi & Saatchi, Havas, Edelman, AKQA, Doremus and Wieden + Kennedy. Merkley + Partners is also nearby, as is ad school Hyper Island and Digiday, too. “West SoHo, or Hudson…

    Shareen Pathak/ Digiday- 4 readers -
  • The favorite creative brainstorming tools of agencies

    … veteran Rafael Jimenez recently scored a $150,000 investment from Havas for Seenapse, a new app and website that seeks to make the internal agency brainstorming process a little easier by letting users “connect the dots” between inspirational things they see online. “People come up with ideas by combining ideas,” said Jimenez. “But I was frustrated…

    Shareen Pathak/ Digiday- 6 readers -
  • The agency CEO who finds she can have it all

    … at the holidays he would go the grocery store to shop and meet someone and invite them over, and we would have strangers in the house. What about people you worked with inspired you? In the mid-’80s, I was working on the Kodak business as a very young account exec. My agency was working closely with J. Walter Thompson — we worked on below the line…

    Shareen Pathak/ Digiday- 2 readers -
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