Havas

Havas (French pronunciation: ​[avas]) is the second largest advertising group in France and according to its website is a "global advertising and communications services group" and the 6th-largest global advertising and communications group worldwide. It operates in the communications consulting market through three main operational divisions: Havas Worldwide Havas Media Arnold WorldwideIn April 2014, Havas spearheaded several controversial Veet commercials. These were poorly received across social media, drawing wide criticism for their unkind depiction of unshaven women as being masculine.
Posts about Havas
  • 3 agencies that specialize in cause marketing

    … by Havas PR. More than half of the respondents (54 percent) agreed that in the coming year they would like to buy brands that let them support well-being and sustainability. Now, an entire cottage industry has sprung up of agencies specializing in helping brands find the right cause to embrace — an army of good Samaritan matchmakers. Here…

    Tanya Dua/ Digiday- 28 readers -
  • 5 things we learned about agencies in 2014

    …” salaries, made worse by a huge gap between C-suite executives and anybody below them. That’s leading to agencies only being able to attract what Havas Worldwide chief talent officer Patti Clifford calls second-tier talent. The problem is, when that talent finally gets in the door, they tend to be really unhappy. The low salaries also reflect…

    Shareen Pathak/ Digiday- 19 readers -
  • Havas Chicago evokes ‘Game of Thrones’ to recruit interns

    … Winter is coming — and not just to Westeros. The season is also descending on Havas Worldwide Chicago’s office, as the agency gears up to pick seven new interns for its “Winternship” program starting January— inspired by and modeled after the HBO hit “Game of Thrones.” Instead of run-of-the-mill recruiting through resumes and interviews…

    Tanya Dua/ Digidayin Social Twitter- 8 readers -
  • Grand Marnier teams up with SoundHound to play mixmaster

    … music discovery, unrivaled by any other platform,” said Cheryl Lucanegro, vice president, advertising strategy and sales, SoundHound. The app has previously worked with other brands, including Gaiko, Fiatt, Samsung and Channel. The “DNA of Music” section on SoundHound was developed by Mobext, a Havas brand, and will be available to users through…

    Tanya Dua/ Digidayin Facebook Twitter- 9 readers -
  • The soundtracks of agency creative departments

    … There’s almost no better (legal) way of getting your creative juices flowing than the right playlist. Individual creatives and entire agency departments all have a telltale “sound,” a way they use music to pump themselves up before a pitch, chill them out when a more introspective state of mind is needed. In some cases, it’s even used as an old…

    Shareen Pathak/ Digiday- 8 readers -
  • A tour of Manhattan’s West SoHo, the new Madison Avenue

    … worrisomely popular today (oi, get out of my seat), this is an unfailingly fun place to enjoy your liquor or some Brooklyn-produced (the clue is in the name) food or beer. Good music. Great people. Ditch Plains: Despite the reckless and unwarranted removal of the frickles (fried pickles) from the menu, this surfer-themed bar is a little neighborhood…

    Shareen Pathak/ Digiday- 9 readers -
  • The favorite creative brainstorming tools of agencies

    … veteran Rafael Jimenez recently scored a $150,000 investment from Havas for Seenapse, a new app and website that seeks to make the internal agency brainstorming process a little easier by letting users “connect the dots” between inspirational things they see online. “People come up with ideas by combining ideas,” said Jimenez. “But I was frustrated…

    Shareen Pathak/ Digiday- 7 readers -
  • The agency CEO who finds she can have it all

    …, they did above the line stuff. I was really young, and there was this account director at JWT. I remember this account director saying to me, “In order to get power, you have to give up power.” And he said, “Watch me in this meeting.” He was a master. He didn’t make JWT the star, even though it was such a big agency. And it was sort of integration…

    Shareen Pathak/ Digiday- 6 readers -
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