Hawthorne

  • Baking in “Intelligence” to Drive-to-Web Campaigns

    …” to the drive-to-web campaign underscores the broader web shifts. We’ve moved from the “intelligent website” to landing pages and portals, to then “web 2.0.” And now we’re shifting to another form, with the mobile website the primary location, and the ability to offer content messaging to specific people. The website is no longer just a place…

    Marketing Technology Blog- 40 readers -
  • Harnessing the Era of the Distracted Viewer

    … that it has cultivated. Achieving this goal will require a bigger net, but the end result will be well worth it in an era where distraction is only going to proliferate. The speed of information, data and content is here to stay. Let’s not be afraid of it. Jessica Hawthorne-Castro is the CEO of Hawthorne, an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns. …

    AllFacebookin Paid Search SEO- 27 readers -
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