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The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne holds is the ability to look not onl ...
… say they watch TV programming on a television set, millennials are significantly less likely to do so (85 percent). In terms of preference, only 55 percent of these younger viewers select a TV set as the preferred screen for viewing television content. Josh Dreller wrote in Search Engine Land: There’s been no better time than now to take advantage…