• Baking in “Intelligence” to Drive-to-Web Campaigns

    … data on the preferred content viewing devices and will then adjust content accordingly. Adjust media planning. Tailor the media mix to align with consumer behaviors gleaned from the user analytics, understanding the differences in industries (whether it’s a skincare product or tech.) The Evolution of the Web Adding greater forms of “intelligence…

    Marketing Technology Blog- 40 readers -
  • Harnessing the Era of the Distracted Viewer

    … that it has cultivated. Achieving this goal will require a bigger net, but the end result will be well worth it in an era where distraction is only going to proliferate. The speed of information, data and content is here to stay. Let’s not be afraid of it. Jessica Hawthorne-Castro is the CEO of Hawthorne, an award-winning technology-based advertising agency specializing in analytics and accountable brand campaigns. …

    AllFacebookin Paid Search SEO- 24 readers -
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