• Baking in “Intelligence” to Drive-to-Web Campaigns

    … and message delivery. Consider these best practices for enhanced drive-to-web ad campaigns: Understand the product. There needs to be an alignment between the messaging needed to describe the product and what it will take to get the consumer to go from awareness to action. Tailor messages to devices. Advanced analytics-driven campaigns will have…

    Marketing Technology Blog- 28 readers -
  • Harnessing the Era of the Distracted Viewer

    … connection, which they usually get from their cable providers. Netflix and HBO Go are two good examples of OTT providers, with CBS, Showtime and Lifetime all recently announcing the introduction of their own OTT video services. Millennials are a particularly large target for today’s advertisers—and one that’s not always easy to pinpoint, hit and engage…

    AllFacebookin Paid Search SEO- 20 readers -
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