• Baking in “Intelligence” to Drive-to-Web Campaigns

    … The modern “drive to web” campaign is much more than simply pushing consumers to a linked landing page. It’s leveraging technology and marketing software which is ever-evolving, and understanding how to create dynamic and personalized campaigns that produce web results. A Shift in Focus An advantage that an advanced agency such as Hawthorne…

    Marketing Technology Blog- 40 readers -
  • Harnessing the Era of the Distracted Viewer

    … his or her predecessors, who didn’t have options like OTT. To reach this group, companies have to think beyond traditional TV advertising and get creative. In a recent study, for example, in-program native advertising developer Watchwith found that more than one-half of 18- to 24-year-olds are more likely to watch more episodes of a show if the show…

    AllFacebookin Paid Search SEO- 27 readers -
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