Headline Writing

  • 7 Eye-Catching Headlines That Will Get Your Emails Opened

    … A close mate outside of the marketing world gave me a sharp reminder recently. He was a bit riled up, complaining about the number of companies that were “spamming” him. From his perspective, he thought people didn’t really use email anymore and he didn’t understand why companies were overloading his inbox. I briefly tried to explain it from…

    Jeffbullas's Blogin EMail- 19 readers -
  • 10 tips for writing effective headlines for the web

    … emerge that will help you create better headlines. 8. Add keywords to headlines The rule was always to front-load keywords, but this is supposed to be less important to Google now. I’d still want to get my keywords in the title though. It will help with ranking, it’s more likely to be used as anchor text if people link back to your site, and these…

    Graham Charlton/ Search Engine Watchin SEO- 16 readers -
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