Healthcare Marketing

  • Don’t Skip Leg Day: 7 Content Marketing Must-Haves for Healthcare Marketers

    … it far more likely to inspire change. #2: Infographics If your marketing is mostly white papers and blog posts, odds are your audience could use a little visual stimulation. Infographics are a compelling way to present data for any B2B audience. Healthcare audiences are no different; we’re all people, and we all enjoy a good infographic. Good graphic…

    TopRank®in Content- 15 readers -
  • 20 Awesome Healthcare Marketers to Follow on LinkedIn

    … Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations. It’s like the old saying: “Ginger Rogers did everything Fred Astaire did…

    TopRank®in Social Content- 27 readers -
  • How to Create a Healthcare Email Marketing Strategy

    … Everything from increasing patient appointments to building relationships with new ones requires a healthcare marketing strategy that reaches and delivers value to your audience. Email marketing allows you to consistently reach your target audience without cutting too much into your packed schedule. How can healthcare professionals use email…

    Constant Contactin EMail How To's- 27 readers -
  • 4 Healthcare Marketing Strategies to Create Better Patient Relationships

    … promotional work. It shows people how committed you are and builds patient trust. These marketing strategies are all about providing information, creating a sense of belonging, and improving the average patient’s disposition. Together with a more personal disposition and friendlier in-person experience, you’ll end up with more satisfied patients, and cumulatively, all these strategies will help you forge stronger, longer-lasting relationships with your patients, and your healthcare organization will be able to thrive. …

    Relevancein Content- 14 readers -
  • [eBook] Patient-First Marketing: Understanding the Anatomy of a Successful Strategy

    … Every function of the human body is supported by essential organs like the heart, brain and lungs. Without these vital organs, one simply can’t survive. Similarly, there are key components that are the lifeblood of a successful healthcare marketing strategy in today’s digital world. Healthcare marketers are well aware of the major changes…

    TopRank®- 11 readers -
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