Healthcare Marketing

    • 20 Awesome Healthcare Marketers to Follow on LinkedIn

      Marketing is a challenging profession, full stop. But some flavors of marketing are trickier than others. Healthcare marketers have the same obstacles and issues other marketers do, and they have to contend with strict brand guidelines and stricter federal regulations. It’s like the old saying: “Ginger Rogers did everything Fred Astaire did, only backwards and in high heels.

      TopRank®in Social Content- 14 readers -
  • How to Create a Healthcare Email Marketing Strategy

    … Everything from increasing patient appointments to building relationships with new ones requires a healthcare marketing strategy that reaches and delivers value to your audience. Email marketing allows you to consistently reach your target audience without cutting too much into your packed schedule. How can healthcare professionals use email…

    Constant Contactin EMail How To's- 21 readers -
  • 4 Healthcare Marketing Strategies to Create Better Patient Relationships

    … promotional work. It shows people how committed you are and builds patient trust. These marketing strategies are all about providing information, creating a sense of belonging, and improving the average patient’s disposition. Together with a more personal disposition and friendlier in-person experience, you’ll end up with more satisfied patients, and cumulatively, all these strategies will help you forge stronger, longer-lasting relationships with your patients, and your healthcare organization will be able to thrive. …

    Relevancein Content- 12 readers -
  • [eBook] Patient-First Marketing: Understanding the Anatomy of a Successful Strategy

    … foundation, where each piece works together to put the patient first. TopRank Marketing has partnered with Medicom Health Interactive to create an eBook that outlines the four must-have components of a successful patient-first digital marketing strategy. The components covered include: Audience Knowledge Content Strategy Quality User Experience…

    TopRank®- 9 readers -
  • Digital Trends and Impact on Healthcare Marketing

    …A Patient-Centric Approach with Search and Social Marketing The changing digital landscape has altered how individuals and groups communicate, share information and build relationships. This shift has started to influence every aspect of our daily lives. Now, the healthcare industry is seeing shifts in the ways healthcare consumers are seeking…

    ZOG Digital Blogin Social SEO Facebook Twitter- 12 readers -