• Do Social Referrals Affect Organic Traffic?

    … interesting, considering 45% of initial social referrals come from mobile. Another Tool: Heap Analytics Another great tool that you can use to dig into this segmented audience is Heap Analytics. Heap allows you to track every action a visitor makes on your site without having to add a piece of code to every single event that you want to track. All you have…

    Convince and Convertin Social Paid Search- 11 readers -
  • The Top 5 Free Content Analytics Tools

    … marketer worrying about engagement stats, there are options, many of which are free. Analytics tools are key to today’s marketing success, and of all the choices out there, five stand above the rest as particularly useful for content strategists. Let’s take a look. 1. Google Analytics Google Analytics is the go-to platform for many marketers, in large…

    Amanda Walgrove/ The Content Strategistin Content Twitter- 22 readers -