Hearst

  • Investment Firms Come to the Forefront Among Owners of Local Newspapers

    … public publishers that include legacy chains like Gannett and McClatchy. With this complete reversal of historic patterns of newspaper ownership, investment firms today control only eight fewer dailies than public and private newspaper groups combined, as the chart below shows: The book “The Rise of a New Media Baron and the Emerging Threat…

    Tom Grubisich/ Street Fight- 23 readers -
  • At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’

    … Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers. “Every single editor I’ve spoken to feels they’re flying blind,” he said. “They don’t have information about…

    Tom Grubisich/ Street Fight- 32 readers -
  • Facebook Audience Network Adds Support for Mobile Web

    … ad experiences for the people who visit their mobile websites. Over the past several months, we’ve worked with global mobile web publishers Hearst, Elite Daily, USA Today Sports Media Group, Time Inc. and more, to test the Audience Network for mobile Web in a closed beta. Murphey added that no software-development-kit integration is necessary…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
  • How Hearst Newspapers Became the Leader in Its Peer Group

    … The Hearst Newspapers of 2015 bears little resemblance to the nationwide chain that press baron William Randolph Hearst assembled starting in 1895. Long gone is the New York Journal with its exclamatory headlines, and gone, too, are nameplates in other major cities, like Boston, Chicago, Atlanta, and Los Angeles. There are fewer Hearst dailies…

    Tom Grubisich/ Street Fightin How To's- 16 readers -
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