Hearst

  • Street Fight Daily: 2018 Local Ad Spend Projections, Mashable Pivots Away from Video

    … publisher is beating a retreat from those ambitions. SoftBank Is Negotiating a DoorDash Investment Up to $300 Million (Recode) The investment would be the latest big bet from SoftBank’s Vision Fund, a $98 billion pool of cash that is striking massive deals in some of Silicon Valley’s flashiest companies. How Hearst Went From Legacy Brand…

    Street Fight- 11 readers -
  • Investment Firms Come to the Forefront Among Owners of Local Newspapers

    … public publishers that include legacy chains like Gannett and McClatchy. With this complete reversal of historic patterns of newspaper ownership, investment firms today control only eight fewer dailies than public and private newspaper groups combined, as the chart below shows: The book “The Rise of a New Media Baron and the Emerging Threat…

    Tom Grubisich/ Street Fight- 23 readers -
  • Street Fight: Uber’s Q3 Losses ‘Eye-Popping’, Snap Makes Moves on Ad Tech

    …: Creating fresh content and having the time and staff to devote to keeping the website updated are other challenges business owners frequently point out as barriers to building and maintaining a website. But it shouldn’t be this way. Websites are still a foundational marketing element for businesses of all sizes. HelloFresh Raises $88 Million…

    Street Fight- 25 readers -
  • At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’

    … Just how far local newspapers have to go to plant their flag commandingly in the fiercely competitive world of digital is summed up in a revealing story told by Robertson (Rob) Barrett, the new digital chief at Hearst Newspapers. “Every single editor I’ve spoken to feels they’re flying blind,” he said. “They don’t have information about…

    Tom Grubisich/ Street Fight- 34 readers -
  • Street Fight Daily: Gannett Acquires Jersey Papers, Walmart Responds to Apple Pay

    … you’re able to track where the car is in the app. As Content Crosses Platforms, Hearst Shifts from Media to Tech Company (AdExchanger) Hearst doesn’t view itself a media company, but rather as a technology company. “We have been making a concerted effort to transform from a media company that used great technology to a technology company,” said…

    Street Fight- 20 readers -
  • Facebook Audience Network Adds Support for Mobile Web

    … Facebook announced Tuesday that its Facebook Audience Network mobile ad network added support for the mobile Web. The social network officially introduced Facebook Audience Network at F8 in April 2014, and it revealed earlier this month that the ad network reached a $1 billion annual run rate during the fourth quarter of 2015. Software…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
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