Hearst

    • Street Fight Daily: 2018 Local Ad Spend Projections, Mashable Pivots Away from Video

      Street Fight Daily: 2018 Local Ad Spend Projections, Mashable Pivots Away from Video December 8, 2017 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 2018 Local Ad Spend to Top $151 Billion (MediaPost) Mobile, which is becoming a $19 billion market, will move into the No.

      Street Fight- 10 readers -
  • Investment Firms Come to the Forefront Among Owners of Local Newspapers

    … public publishers that include legacy chains like Gannett and McClatchy. With this complete reversal of historic patterns of newspaper ownership, investment firms today control only eight fewer dailies than public and private newspaper groups combined, as the chart below shows: The book “The Rise of a New Media Baron and the Emerging Threat…

    Tom Grubisich/ Street Fight- 23 readers -
  • Street Fight: Uber’s Q3 Losses ‘Eye-Popping’, Snap Makes Moves on Ad Tech

    … Street Fight: Uber’s Q3 Losses ‘Eye-Popping’, Snap Makes Moves on Ad Tech December 20, 2016 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s Loss Exceeds $800M in Third Quarter on $1.7B Net Revenue (Bloomberg) Even as Uber…

    Street Fight- 25 readers -
  • At Hearst Newspapers, a New Digital Strategy to End ‘Flying Blind’

    … at adding some level of paywall to its free-access major breaking-news websites. (At present, there is only a charge for premium products offered by larger papers.) According to his new boss at Hearst, Esfand Pourmand, SVP of Revenue, Krishnamachari, when he was at the Times, “worked very closely with the marketing teams in defining the customer…

    Tom Grubisich/ Street Fight- 34 readers -
  • Street Fight Daily: Gannett Acquires Jersey Papers, Walmart Responds to Apple Pay

    … Street Fight Daily: Gannett Acquires Jersey Papers, Walmart Responds to Apple Pay July 7, 2016 by The Editors Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Gannett Buys the Bergen Record and Other New Jersey Papers (Poynter) Gannett on Wednesday…

    Street Fight- 20 readers -
  • Facebook Audience Network Adds Support for Mobile Web

    … ad experiences for the people who visit their mobile websites. Over the past several months, we’ve worked with global mobile web publishers Hearst, Elite Daily, USA Today Sports Media Group, Time Inc. and more, to test the Audience Network for mobile Web in a closed beta. Murphey added that no software-development-kit integration is necessary…

    David Cohen/ AllTwitterin Social Facebook- 13 readers -
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