Hearst Magazines

Hearst Corporation is a multinational mass media group based in the Hearst Tower in Midtown Manhattan, New York City. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings have subsequently expanded to include a highly diversified portfolio of media interests. The Hearst family is involved in the ownership and management of the corporation.Hearst is one of the largest diversified communications companies in the world. Its major interests include 15 daily and 36 weekly newspapers and more than 300 magazines worldwide, including Harper's Bazaar, Cosmopolitan, Esquire, Elle, and O, The Oprah Magazine; 29 television stations through Hearst Television, Inc.
Posts about Hearst Magazines
  • Publishers’ latest shortcut for bringing scale to native

    … Native ads may have become an industry mainstay, but modern publishing economics demands that they should both read like editorial content and be scalable. Some multi-title publishers are solving this riddle by running brand content across more than one of their own sites. Hearst Magazines ran Cotton Inc.’s “Makers” series in a multi-site deal…

    Lucia Moses/ Digiday- 11 readers -
  • 5 things we learned about native ads in 2014

    … but growing number of outlets, including Hearst Magazines, Dennis Publishing, Mail Online, Rant and Say Media, use their editorial staff to write ad copy. “A lot of people keep it separate. That’s missing the point,” Dennis Interactive managing director Pete Wootton said at a Digiday Publishing Summit this summer. “The best people to write compelling content for the target audience the advertiser is trying to hit are the editors.” The post 5 things we learned about native ads in 2014 appeared first on Digiday. …

    Brian Braiker/ Digiday- 8 readers -
  • Time Inc. taps into its inner Silicon Valley

    … of launching new products, with long lead times and at great expense, doesn’t cut it anymore. That’s why Time Inc. is borrowing the tools (and buzzwords) of Silicon Valley with a fast, lean approach to product development. Heading it up is Kevin Heery, an svp who oversees digital for Time Inc.’s lifestyle brands including Real Simple, Cooking Light…

    Lucia Moses/ Digiday- 13 readers -
  • Why Rant Media uses its reporters to write native ads

    … but growing number of outlets, including Hearst Magazines, Dennis Publishing, Mail Online and Say Media, that use their editorial staff to write ad copy. It’s a counterintuitive approach. Many publishers would say that their journalists can’t be independent and write ads. But Brett Rosin, CEO of the 4-year-old Rant, takes just the opposite tack…

    Lucia Moses/ Digiday- 5 readers -
  • What we learned about publishing in 2014

    …, which more than tripled its Facebook referral traffic in a year; and Hearst Magazines, which increased its own by nearly tenfold. But publishers would do well to be wary. On mobile, which is capturing a growing portion of reader time, Facebook carries even more weight, directing a greater percentage of publishers’ referral traffic there than…

    Lucia Moses/ Digidayin Social- 6 readers -
  • How fusty old Hearst is becoming a modern publisher

    …. Design Hearst is in the process of redesigning its entire portfolio (those done so far include Cosmopolitan, Town and Country and Veranda), with the goal of all sites to be done by the end of the first quarter. Design is done in the browser instead of in Photoshop. This way, designers can see what the reader experiences. In theory, this makes…

    Lucia Moses/ Digidayin How To's- 6 readers -
  • Why YouTube is investing in its creators (again)

    … to be YouTube’s head of global entertainment. “There’s almost no correlation between mainstream talent and YouTube success,” said Henry. “YouTube sees a lot of the same data we do. So rather than look to create a water-cooler moment for somebody who brings mainstream celebrity but doesn’t really resonate, bring someone who is already popular on your platform and build it from there.” The post Why YouTube is investing in its creators (again) appeared first on Digiday. …

    Eric Blattberg/ Digidayin Social Google Facebook YouTube- 5 readers -
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