Hearst Magazines

Hearst Corporation is a multinational mass media group based in the Hearst Tower in Midtown Manhattan, New York City. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings have subsequently expanded to include a highly diversified portfolio of media interests. The Hearst family is involved in the ownership and management of the corporation.Hearst is one of the largest diversified communications companies in the world. Its major interests include 15 daily and 36 weekly newspapers and more than 300 magazines worldwide, including Harper's Bazaar, Cosmopolitan, Esquire, Elle, and O, The Oprah Magazine; 29 television stations through Hearst Television, Inc.
Posts about Hearst Magazines
  • Publishers’ latest shortcut for bringing scale to native

    … Native ads may have become an industry mainstay, but modern publishing economics demands that they should both read like editorial content and be scalable. Some multi-title publishers are solving this riddle by running brand content across more than one of their own sites. Hearst Magazines ran Cotton Inc.’s “Makers” series in a multi-site deal…

    Lucia Moses/ Digiday- 14 readers -
  • 5 things we learned about native ads in 2014

    … but growing number of outlets, including Hearst Magazines, Dennis Publishing, Mail Online, Rant and Say Media, use their editorial staff to write ad copy. “A lot of people keep it separate. That’s missing the point,” Dennis Interactive managing director Pete Wootton said at a Digiday Publishing Summit this summer. “The best people to write compelling content for the target audience the advertiser is trying to hit are the editors.” The post 5 things we learned about native ads in 2014 appeared first on Digiday. …

    Brian Braiker/ Digiday- 10 readers -
  • Time Inc. taps into its inner Silicon Valley

    … and Food & Wine. Heery, who implemented this “minimum viable product” approach at his last post, at Time Inc. subsidiary Time Inc. UK, has four digital product experts who work with another 15 people at the individual lifestyle magazine brands to develop new products in two-week cycles. The first to roll off the assembly line is Cooking Light…

    Lucia Moses/ Digiday- 18 readers -
  • Why Rant Media uses its reporters to write native ads

    … but growing number of outlets, including Hearst Magazines, Dennis Publishing, Mail Online and Say Media, that use their editorial staff to write ad copy. It’s a counterintuitive approach. Many publishers would say that their journalists can’t be independent and write ads. But Brett Rosin, CEO of the 4-year-old Rant, takes just the opposite tack…

    Lucia Moses/ Digiday- 7 readers -
  • What we learned about publishing in 2014

    … to management while providing a financial runway and encouraging continued innovation. Social hasn’t been the death knell of publishers — at least, not yet. When Facebook changed its algorithm a year ago, many publishers reported big increases in traffic from the social network (helped, no doubt, by their own concerted efforts). Those include Time.com…

    Lucia Moses/ Digidayin Social- 8 readers -
  • How fusty old Hearst is becoming a modern publisher

    … this: he calls it a “media operating system.” (Wait for that term to start infiltrating the halls of Hearst, like his catchphrase “Months to moments” before it.) Here’s how Hearst is tackling the gritty work of modernizing publishing: Hire digital natives In typical monthly magazine fashion, Hearst’s 21 magazines traditionally have taken…

    Lucia Moses/ Digidayin How To's- 7 readers -
  • Why YouTube is investing in its creators (again)

    … were established media firms and figures: Hearst Magazines, Lionsgate, Thomson Reuters, the Comedy Shaq Network and Tony Hawk’s 900 Films, among others. “That was all [YouTube's] exercise in garnering some sort of legitimacy,” one publisher with a major YouTube following told Digiday. Now YouTube is plenty legitimate, with ownership over a fifth…

    Eric Blattberg/ Digidayin Social Google Facebook YouTube- 8 readers -
Get the top posts daily into your mailbox!
More from around the web