Hearst Magazines

Hearst Corporation is a multinational mass media group based in the Hearst Tower in Midtown Manhattan, New York City. Founded by William Randolph Hearst as an owner of newspapers, the company's holdings have subsequently expanded to include a highly diversified portfolio of media interests. The Hearst family is involved in the ownership and management of the corporation.Hearst is one of the largest diversified communications companies in the world. Its major interests include 15 daily and 36 weekly newspapers and more than 300 magazines worldwide, including Harper's Bazaar, Cosmopolitan, Esquire, Elle, and O, The Oprah Magazine; 29 television stations through Hearst Television, Inc.
Posts about Hearst Magazines
  • Publishers’ latest shortcut for bringing scale to native

    … Native ads may have become an industry mainstay, but modern publishing economics demands that they should both read like editorial content and be scalable. Some multi-title publishers are solving this riddle by running brand content across more than one of their own sites. Hearst Magazines ran Cotton Inc.’s “Makers” series in a multi-site deal…

    Lucia Moses/ Digiday- 13 readers -
  • 5 things we learned about native ads in 2014

    … but growing number of outlets, including Hearst Magazines, Dennis Publishing, Mail Online, Rant and Say Media, use their editorial staff to write ad copy. “A lot of people keep it separate. That’s missing the point,” Dennis Interactive managing director Pete Wootton said at a Digiday Publishing Summit this summer. “The best people to write compelling content for the target audience the advertiser is trying to hit are the editors.” The post 5 things we learned about native ads in 2014 appeared first on Digiday. …

    Brian Braiker/ Digiday- 10 readers -
  • Time Inc. taps into its inner Silicon Valley

    … of launching new products, with long lead times and at great expense, doesn’t cut it anymore. That’s why Time Inc. is borrowing the tools (and buzzwords) of Silicon Valley with a fast, lean approach to product development. Heading it up is Kevin Heery, an svp who oversees digital for Time Inc.’s lifestyle brands including Real Simple, Cooking Light…

    Lucia Moses/ Digiday- 14 readers -
  • Why Rant Media uses its reporters to write native ads

    … but growing number of outlets, including Hearst Magazines, Dennis Publishing, Mail Online and Say Media, that use their editorial staff to write ad copy. It’s a counterintuitive approach. Many publishers would say that their journalists can’t be independent and write ads. But Brett Rosin, CEO of the 4-year-old Rant, takes just the opposite tack…

    Lucia Moses/ Digiday- 6 readers -
  • What we learned about publishing in 2014

    …, which more than tripled its Facebook referral traffic in a year; and Hearst Magazines, which increased its own by nearly tenfold. But publishers would do well to be wary. On mobile, which is capturing a growing portion of reader time, Facebook carries even more weight, directing a greater percentage of publishers’ referral traffic there than…

    Lucia Moses/ Digidayin Social- 8 readers -
  • How fusty old Hearst is becoming a modern publisher

    … Being a publisher today means marrying scale and distribution. That’s hard enough, but what if you’re a legacy publisher with a sprawling collection of brands with neither a strong digital DNA nor a history of working cohesively? That’s the situation facing Hearst Magazines, and the job of getting them to publish at Web speed and working together…

    Lucia Moses/ Digidayin How To's- 7 readers -
  • Why YouTube is investing in its creators (again)

    … this is protection to keep these folks from leaving,” said David Cho, who has worked with YouTube at Grantland and The Awl. Whether or not YouTube is scared of defectors, the company has come to recognize the immense value of its original content creators. It’s telling that Alex Carloss’ title, YouTube’s head of originals, is a new one; he used…

    Eric Blattberg/ Digidayin Social Google Facebook YouTube- 6 readers -
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