Heat Map

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. The term is also used to mean its thematic application as a choropleth map. The term "Heatmap" was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting real time financial market information.Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares.
Posts about Heat Map
  • 5 Actionable Tips For Growth Hacking Your Email List

    …. This is an effective technique for growing your email list with very little heavy lifting, as often times an online course can be easily created by reformatting existing resources (like an ebook) to offer up in daily segments. 4. Leverage heat map insight Have you ever considered how much of your blog post people actually read? After analyzing…

    Carly Stec/ The IMPACT Blogin EMail- 14 readers -
  • The Often Overlooked but All-Important Email Navigation bar

    … of choice. In other words, less is more really rings true. Psychologist Barry Schwartz discusses this phenomenon in a TED video. How well does your navigation bar preform? The best way to determine how well your navbar is performing is to run a heat map or hotspot report on your emails. You’ll be able to see how many clicks each link of the navbar…

    Jordie Van Rijn/ GetResponse Blogin EMail Google- 25 readers -
  • 10 Simple Hacks That Will Increase Your Blog Traffic

    … as soon as you can. 1. Make Your Content More Shareable Using A Click To Tweet Plugin Everyone has social media share buttons somewhere on their blog, but what happens if you add them in your content as well? Click To Tweet links do just that by helping you to create tweetable quotes and comments throughout your post. The idea is that you…

    Stacey Roberts/ @ProBloggerin Social SEO Twitter- 23 readers -
  • 9 Tools and Apps I’ll Use More Than Any Others in 2015

    … into the LeadPages platform where I can send people to a specific thank you page or automatically send them a digital giveaway makes it even more useful. I can’t wait to test it out soon, and this is something I can envision a lot of podcasters using too, since people typically listen on the go with their mobile phones. I’ve started using traditional…

    Pat Flynn/ The Smart Passive Income Blog- 38 readers -
  • 5 Tools Proven to Improve Conversion Rates for Your Blog

    … you see a slide-in call to action box come in from the bottom right of your screen. In fact, when Hubspot’s tested implemention of a slide-in call to action box on their own site, their clickthrough rate increased by 192% compared to other call to actions, with 27% more submissions coming from that traffic than other sources. So, how can you get…

    Sean Smith/ The Daily Egg- 33 readers -
  • 5 Conversion Rate Optimization Tips From 5 Revealing Studies

    … of placement, Kimberly Snyder decided to run a test to determine whether she should incorporate her "Add to Cart" CTA above or below her explainer video. After analyzing a heat map of the page, she noticed that people stopped scrolling after the video, leaving her CTA underneath untouched. By relocating the CTA to the top of the video, she saw…

    Carly Stec/ The IMPACT Blog- 14 readers -
  • Retail Brands Don’t Keep Up With Demand Before Black Friday

    … were more surprising... We monitored Twitter and Instagram for Black Friday mentions, and visualized the data in an interactive heat map. We also tracked all of the buzz as it developed over time. The results give an amazingly quick overview of where and when Black Friday is a factor for marketers in the days before and after the big sale. Finding…

    socialbakersin Twitter- 2 readers -
  • 8 Simple Tweaks to Boost Website Conversions

    … estate. Thankfully, it worked reasonably well as you’ll see on the heat map below. By devoting our entire above the fold area to the call to action, it has increased conversions by 47% on our most trafficked page. This is a BIG win percentage-wise and for us, it increased new subscribers from 40 to 60 per month. In fact, an even better approach…

    Convince and Convertin Social Content- 13 readers -
  • SumoMe is My Favorite WordPress Plugin Right Now

    …. But there are also a few options to enhance sharing, as well as content analytics and a heat map to measure visitor behavior and activity. Plus, it’s free (there are some optional paid upgrades, many of which I’d gotten, because they are that good). SumoMe.com is latest project from Noah Kagan, who will be a keynote at Affiliate Summit West 2015…

    Shawn Collins/ affiliatetip.comin Affiliate Blogging- 6 readers -
  • The BBCC of Conversion Rate Optimization [PART TWO]

    … alongside each other, you’ll determine which performs the best. The more successful of the two may become the new default, which can then be tested against another, such as a light grey or cream-coloured background. Multivariate Testing: This type of testing allows you to compare several factors or elements across a page (or multiple pages) to find…

    Asher Elran/ Rise to the Top- 19 readers -
  • How Much of Your Blog Post Do People Actually See?

    …. The tool allowed people to measure user engagement on their websites in a way that wasn’t previously possible. It was really the first of its kind. "Funny enough, at that time there wasn’t really product/market fit,” Patel told me in August. "I’m not saying that it didn’t exist, but we didn’t know it at least." Using heat map and scroll map…

    John Bonini/ The IMPACT Blogin Content Google How To's- 17 readers -
  • 4 Crazy-Useful Conversion Rate Optimization Hacks We Use

    … visitors behave. Thanks to a tool called CrazyEgg, we don't have to guess. CrazyEgg allows us to setup a snapshot of a page on our website and then place a code there that will begin to track the way in which visitors interact with the content on the page. Hours, days, weeks, or months later we can return to the page and view a heat map, which serves…

    Carly Stec/ The IMPACT Blogin EMail Google- 12 readers -
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