Heat Map

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. The term is also used to mean its thematic application as a choropleth map. The term "Heatmap" was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting real time financial market information.Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares.
Posts about Heat Map
  • 5 Actionable Tips For Growth Hacking Your Email List

    … "Where would your business be if you doubled your email subscribers?" We recently came across this question posed on an AppSumo landing page, and needless to say, it got the wheels turning. While entertaining the thought of double the email subscribers was enticing, we're more than aware that people are becoming increasingly apprehensive…

    Carly Stec/ The IMPACT Blogin EMail- 14 readers -
  • The Often Overlooked but All-Important Email Navigation bar

    … of choice. In other words, less is more really rings true. Psychologist Barry Schwartz discusses this phenomenon in a TED video. How well does your navigation bar preform? The best way to determine how well your navbar is performing is to run a heat map or hotspot report on your emails. You’ll be able to see how many clicks each link of the navbar…

    Jordie Van Rijn/ GetResponse Blogin EMail Google- 26 readers -
  • 10 Simple Hacks That Will Increase Your Blog Traffic

    … as soon as you can. 1. Make Your Content More Shareable Using A Click To Tweet Plugin Everyone has social media share buttons somewhere on their blog, but what happens if you add them in your content as well? Click To Tweet links do just that by helping you to create tweetable quotes and comments throughout your post. The idea is that you…

    Stacey Roberts/ @ProBloggerin Social SEO Twitter- 25 readers -
  • 9 Tools and Apps I’ll Use More Than Any Others in 2015

    … from it. A lot of you have been asking for a set of sharing buttons similar to mine at the side and bottom of my posts. Well – SumoMe’s Share feature can do that for you, but not only that, it looks super sweet on mobile too. Check it out: There’s also an image sharer function, list building tools, a heat map tool, contact forms, a “smart bar…

    Pat Flynn/ The Smart Passive Income Blog- 46 readers -
  • 5 Tools Proven to Improve Conversion Rates for Your Blog

    … opportunity they can to make your blog an effective part of your conversion funnel. So, without further ado, let’s get started. Source: Placeit.net 1. Create a top-bar call to action In a test by Unbounce, a call to action above the fold (on the part of the page that shows without scrolling) increased their conversion rate by 41%. On a blog you don’t…

    Sean Smith/ The Daily Egg- 43 readers -
  • 5 Conversion Rate Optimization Tips From 5 Revealing Studies

    … of placement, Kimberly Snyder decided to run a test to determine whether she should incorporate her "Add to Cart" CTA above or below her explainer video. After analyzing a heat map of the page, she noticed that people stopped scrolling after the video, leaving her CTA underneath untouched. By relocating the CTA to the top of the video, she saw…

    Carly Stec/ The IMPACT Blog- 18 readers -
  • Retail Brands Don’t Keep Up With Demand Before Black Friday

    … were more surprising... We monitored Twitter and Instagram for Black Friday mentions, and visualized the data in an interactive heat map. We also tracked all of the buzz as it developed over time. The results give an amazingly quick overview of where and when Black Friday is a factor for marketers in the days before and after the big sale. Finding…

    socialbakersin Twitter- 4 readers -
  • 8 Simple Tweaks to Boost Website Conversions

    … Since I discovered the sheer power of releasing premium content on opt-in landing pages in 2011, we’ve released over 40 marketing templates, e-books, and cheat sheets. Honestly, most people find our tools via Google, so the conversion rates are particularly high since they are in an “active” searching state rather than a “passive” blog reading…

    Convince and Convertin Social Content- 21 readers -
  • SumoMe is My Favorite WordPress Plugin Right Now

    …. But there are also a few options to enhance sharing, as well as content analytics and a heat map to measure visitor behavior and activity. Plus, it’s free (there are some optional paid upgrades, many of which I’d gotten, because they are that good). SumoMe.com is latest project from Noah Kagan, who will be a keynote at Affiliate Summit West 2015…

    Shawn Collins/ affiliatetip.comin Affiliate Blogging- 8 readers -
  • The BBCC of Conversion Rate Optimization [PART TWO]

    … your website users are paying the most attention on your site. Heat maps will show which links/buttons your users are clicking. Whereas eye movement patterns map out where and how your users visually search on your site. You’ll also want a toolbox containing useful conversion rate optimization tools at your disposal. Some of the most useful…

    Asher Elran/ Rise to the Top- 26 readers -
  • How Much of Your Blog Post Do People Actually See?

    …. The tool allowed people to measure user engagement on their websites in a way that wasn’t previously possible. It was really the first of its kind. "Funny enough, at that time there wasn’t really product/market fit,” Patel told me in August. "I’m not saying that it didn’t exist, but we didn’t know it at least." Using heat map and scroll map…

    John Bonini/ The IMPACT Blogin Content Google How To's- 20 readers -
  • 4 Crazy-Useful Conversion Rate Optimization Hacks We Use

    What do we want!? More conversions. How are we going to get them!? ...Good question. Optimizing your website to increase conversion rates requires more than just a surface level understanding of how you think your website visitors will behave. It requires you to dig much deeper before you can begin to lower the barriers in the right places to encourage conversions.

    Carly Stec/ The IMPACT Blog- 13 readers -
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