Heat Map

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. The term is also used to mean its thematic application as a choropleth map. The term "Heatmap" was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting real time financial market information.Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares.
Posts about Heat Map
  • 5 Actionable Tips For Growth Hacking Your Email List

    … "Where would your business be if you doubled your email subscribers?" We recently came across this question posed on an AppSumo landing page, and needless to say, it got the wheels turning. While entertaining the thought of double the email subscribers was enticing, we're more than aware that people are becoming increasingly apprehensive…

    Carly Stec/ The IMPACT Blogin EMail- 14 readers -
  • The Often Overlooked but All-Important Email Navigation bar

    … of choice. In other words, less is more really rings true. Psychologist Barry Schwartz discusses this phenomenon in a TED video. How well does your navigation bar preform? The best way to determine how well your navbar is performing is to run a heat map or hotspot report on your emails. You’ll be able to see how many clicks each link of the navbar…

    Jordie Van Rijn/ GetResponse Blogin EMail Google- 22 readers -
  • 10 Simple Hacks That Will Increase Your Blog Traffic

    … spammer. You can read more about this whole process here. 7. Make Your Blog Load Faster Did you know that Google considers the speed of your website when ranking your website in search results? Back in 2010, Google engineer Matt Cutts announced that Google is now factoring site speed into search rankings. So, it only makes sense that you would make…

    Stacey Roberts/ @ProBloggerin Social SEO Twitter- 19 readers -
  • 9 Tools and Apps I’ll Use More Than Any Others in 2015

    … from it. A lot of you have been asking for a set of sharing buttons similar to mine at the side and bottom of my posts. Well – SumoMe’s Share feature can do that for you, but not only that, it looks super sweet on mobile too. Check it out: There’s also an image sharer function, list building tools, a heat map tool, contact forms, a “smart bar…

    Pat Flynn/ The Smart Passive Income Blog- 33 readers -
  • 5 Tools Proven to Improve Conversion Rates for Your Blog

    …. With a tool like ListBuilder from SumoMe (they’ve been killing it with these small tools) you can set up a pop-up call to action in minutes that looks good and matches the style and tone of your blog. In this post by Brian Dean on the AppSumo blog he speaks about how he was able to double his blog’s conversion rate to his email list in literally 2 days…

    Sean Smith/ The Daily Egg- 27 readers -
  • 5 Conversion Rate Optimization Tips From 5 Revealing Studies

    … of placement, Kimberly Snyder decided to run a test to determine whether she should incorporate her "Add to Cart" CTA above or below her explainer video. After analyzing a heat map of the page, she noticed that people stopped scrolling after the video, leaving her CTA underneath untouched. By relocating the CTA to the top of the video, she saw…

    Carly Stec/ The IMPACT Blog- 11 readers -
  • Retail Brands Don’t Keep Up With Demand Before Black Friday

    … were more surprising... We monitored Twitter and Instagram for Black Friday mentions, and visualized the data in an interactive heat map. We also tracked all of the buzz as it developed over time. The results give an amazingly quick overview of where and when Black Friday is a factor for marketers in the days before and after the big sale. Finding…

    socialbakersin Twitter- 2 readers -
  • 8 Simple Tweaks to Boost Website Conversions

    … of the free Smart Bar plugin from AppSumo. I’ve set it to show up at the top of every page where we offer our 33 free marketing templates. The conversion rate isn’t knocking it out of the park but it’s still getting us an extra handful of subscribers every single day that we weren’t getting previously. 7. A Devoted Call To Action Above the Fold…

    Convince and Convertin Social Content- 11 readers -
  • SumoMe is My Favorite WordPress Plugin Right Now

    SumoMe is a fantastic plugin that has a variety of useful applications for marketers using WordPress. I think to refer to SumoMe as a mere plugin is a disservice, because it’s a suite of powerful tools. At the core of SumoMe are a number of add-ons for a blog to grow an email list, and they integrate with the major email solution providers.

    Shawn Collins/ affiliatetip.com- 6 readers -
  • The BBCC of Conversion Rate Optimization [PART TWO]

    … your website users are paying the most attention on your site. Heat maps will show which links/buttons your users are clicking. Whereas eye movement patterns map out where and how your users visually search on your site. You’ll also want a toolbox containing useful conversion rate optimization tools at your disposal. Some of the most useful…

    Asher Elran/ Rise to the Top- 16 readers -
  • How Much of Your Blog Post Do People Actually See?

    …. The tool allowed people to measure user engagement on their websites in a way that wasn’t previously possible. It was really the first of its kind. "Funny enough, at that time there wasn’t really product/market fit,” Patel told me in August. "I’m not saying that it didn’t exist, but we didn’t know it at least." Using heat map and scroll map…

    John Bonini/ The IMPACT Blogin Content Google How To's- 14 readers -
  • 4 Crazy-Useful Conversion Rate Optimization Hacks We Use

    … visitors behave. Thanks to a tool called CrazyEgg, we don't have to guess. CrazyEgg allows us to setup a snapshot of a page on our website and then place a code there that will begin to track the way in which visitors interact with the content on the page. Hours, days, weeks, or months later we can return to the page and view a heat map, which serves…

    Carly Stec/ The IMPACT Blogin EMail Google- 8 readers -
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