Heat Mapping

  • Zarget: Multiple Conversion Rate Optimization Modules in One Suite

    …. Given this scenario, it’s easy to see how conversion rate optimization, or CRO as it’s known, has become an important weapon in any tech savvy marketer’s arsenal. CRO can make or break a company’s online marketing presence and strategy. Multiple CRO tools are available on the market. The problem, however, is that CRO is still inefficient…

    Marketing Technology Blog- 37 readers -
  • Heat Map Your Way to More Conversions

    … Recently we’ve been shopping for a more comprehensive heat mapping tool. Historically we’ve used CrazyEgg which has done the job quite nicely but following a few issues over the past few months we’ve started looking elsewhere. Don’t get me wrong, Crazy Egg is great is you’re looking for a simple heat mapping tool but that’s (just) about as far…

    Charlotte Hardy/ Attacat of Edinburgh- 10 readers -