Heather Meza

  • Where Content Marketing 2016 Is Headed

    … on the results of past campaigns to ensure success. Content marketing will become a continual process of testing and improvement based on actual data. Ruth P. Stevens’s latest book, B2B Data-Driven Marketing, is aharbinger of this trend. Use Kraft Foods as your guide. Regardless of whether your firm is B2C or B2B,ultimately youre marketing person-to-person…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -