Heatmaps

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. The term is also used to mean its thematic application as a choropleth map. The term "Heatmap" was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting real time financial market information.Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares.
Posts about Heatmaps
  • Zarget: Multiple Conversion Rate Optimization Modules in One Suite

    … as the basis for optimization, which in turn provides more data – And subsequent rounds of the cycle follow. Zarget’s unique solution lies in its Chrome plugin, and in its all-in-one conversion suite. Its industry- first Chrome plugin has made it extremely easy to test and optimize checkout pages, which were previously off limits. Traditional optimization…

    Marketing Technology Blog- 40 readers -
  • Hotjar: Heatmaps, Funnels, Recordings, Analytics and Feedback

    … to an unlimited number of users. Hotjar Analytics Tests Include Heatmaps – providing a visual representation of your users’ clicks, taps and scrolling behavior. Visitor Recordings – record visitor behaviour on your site. By seeing your visitor’s clicks, taps, mouse movements you can identify usability issues on the fly. Conversion Funnels…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • Boost Your CRO Wins With This Heatmap & Survey Combo

    …. Here’s what she did to take Crazy Egg’s landing page to the next level. (Hint: She combined heatmaps and surveys.) (Double hint: That’s what this post will teach you to do, too.) Joanna started by assessing Crazy Egg’s new long-form page, asking questions that only a mix of quantitative and qualitative research could answer: Was the long-form…

    The Daily Egg- 13 readers -
  • SeeVolution: Heatmaps and Real-Time Analytics

    … by the time spent Top Pages – Navigate to top pages to see their heatmaps Live Clicks – View real-time click traffic to the street location of users Crosshair View – Provides a deep layer of analytics on any specific spot on the page User Dashboard – Provides access to reports and alerts, as well as user account settings with multiple domain access Click to view slideshow. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • How Crazy Egg Heatmaps Stopped Our Leaking Profits

    … In ecommerce, conversion optimization is king. Getting people to the shop is expensive and time consuming, so making sure they can find what they want in a confusion-free environment makes all the difference between profit and just treading water. This case study shows how Crazy Egg heatmaps helped to eliminate problems that were hurting our…

    The Daily Eggin How To's- 7 readers -
  • Putting The Focus On Conversion Rate Optimization

    … at CRO, why it’s important to use, best practices used by Hanapin, and the tools we use. Conversion rate optimization focuses on altering aspects of landing pages to increase the rate of a visitor converting. Whether it’s changing the color of a button or testing headlines to match the PPC ad, there are tools to measure these conversions…

    PPC Hero- 8 readers -
  • Increasing App Monetization Using Visual Mobile Analytics

    … Heatmaps See a visual aggregated report on all gestures made on each of your screens. See where your users are putting their focus. Say, for example you see a large amount of unresponsive taps on a particular screen where you have an image. You discover that users are thinking that the image is actually a call-to-action (CTA). You could be missing…

    AllFacebookin Mobile- 25 readers -
  • Easy A/B Testing with Visual Website Optimizer

    … for acquiring both new leads and mailing list subscribers. You can also see a detailed report of how your pages performed compared to your goals. Additional options include viewing your original page versus the variation and checking out heatmaps for both pages. I went on to test a few more different variations for my freelance writing…

    Kristi Hines/ Kikolani Blog Marketing- 16 readers -
  • Never A/B Test Without Doing These 2 Things First

    … “Give me six hours to chop down a tree, and I’ll spend the first four sharpening the ax.” That quote, made famous by Abraham Lincoln, tells us a lot about how we should approach any A/B test… In fact, as Michael Aagaard points out in an Unbounce article: Running a series of random A/B tests on your landing page with no insight…

    Christina Gillick/ The Daily Eggin Social- 11 readers -
  • Heatmaps Role in Conversion Optimization Q&A

    … an exploratory method. Only in the reductive-conclusive side, when you are talking about A/B tests or multivariate tests, that’s where statistical significance matters. For click heatmaps it actually doesn’t, but the more clicks you get the more of an aggregate view you will get, and potentially, the more important hypotheses you’ll get. As a general rule…

    Jacqueline Mcdonald/ WiderFunnel- 4 readers -
  • Ecommerce Links: October 2014

    … shipping, the darling of ecommerce promotions. But is it profitable? KISSmetrics shares 4 simple tests to maximize profits on free shipping offers. KISS claims “if you do this right, you can see 15-30% improvement in net profit (not just conversion).” Is traditional retail really doomed? Tim Peter weighs in on whether ecommerce is killing…

    Linda Bustos/ Get Elasticin Mobile- 3 readers -
  • How a Pro CRO Uses Crazy Egg Heatmaps to Drive 15.7% More Sales

    … strategists worked with Nurse.com, a healthcare publishing property of Gannett Company, Inc. The goal of the optimization program was to increase the percentage of e-commerce sign-ups for nurse’s Continuing Education subscription. [Fig2: Original Page] During the process, we used Crazy Egg to track the clicks on the Continuing Education (CE) page…

    Chris Goward/ The Daily Eggin How To's- 15 readers -
  • Test Your Call to Action to Boost Conversions by 13%

    … I came across an article recently called, “71 Things to A/B Test.” While this article is an amazing resource—stuffed with great ideas for what to test—it’s a little overwhelming… 71 things?! Eck! Where do you start? Especially if you’re a small business, operating without a full-time conversion optimization team, or an independent blogger…

    Christina Gillick/ The Daily Egg- 10 readers -
  • Enhance Your Creativity Through Analytics

    … by Crazy Egg and ClickTale. These tools use heatmaps and session replays to uncover the way visitors interact with specific pages. User interaction analytics tell us where visitors click on a page and how far they scroll. With these tools, we can look for evidence that our creative ideas will make a difference. From Creative To Proof An online…

    Brian Massey/ Marketing Land- 8 readers -
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