A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. The term is also used to mean its thematic application as a choropleth map. The term "Heatmap" was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting real time financial market information.Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares.
Posts about Heatmaps
  • Clicktale: Analytics Event Tracking in a Code-Free Environment

    … marketing activities more efficient, reduce cost and improve website performance. By incorporating Visual Editor into Launch by Adobe, digital marketers can achieve advanced mapping via a familiar and intuitive interface. Clicktale customers will not only have an easy transition as they leverage Launch by Adobe to set Clicktale events, but also benefit…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Zarget: Multiple Conversion Rate Optimization Modules in One Suite

    … tools were limited in that they required users to load their pages through another site. This posed security risks, and also meant that these tools had major limitations in what they could do. However, Zarget’s team has bypassed all these limitations. Its all-in-one conversion suite includes Heatmaps, A/B Testing, and Funnel Analysis together. Here…

    Marketing Technology Blog- 64 readers -
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