Heatmaps

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. The term is also used to mean its thematic application as a choropleth map. The term "Heatmap" was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting real time financial market information.Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares.
Posts about Heatmaps
  • Zarget: Multiple Conversion Rate Optimization Modules in One Suite

    … tools were limited in that they required users to load their pages through another site. This posed security risks, and also meant that these tools had major limitations in what they could do. However, Zarget’s team has bypassed all these limitations. Its all-in-one conversion suite includes Heatmaps, A/B Testing, and Funnel Analysis together. Here…

    Marketing Technology Blog- 42 readers -
  • Boost Your CRO Wins With This Heatmap & Survey Combo

    …. Here’s what she did to take Crazy Egg’s landing page to the next level. (Hint: She combined heatmaps and surveys.) (Double hint: That’s what this post will teach you to do, too.) Joanna started by assessing Crazy Egg’s new long-form page, asking questions that only a mix of quantitative and qualitative research could answer: Was the long-form…

    The Daily Egg- 16 readers -
  • SeeVolution: Heatmaps and Real-Time Analytics

    … by the time spent Top Pages – Navigate to top pages to see their heatmaps Live Clicks – View real-time click traffic to the street location of users Crosshair View – Provides a deep layer of analytics on any specific spot on the page User Dashboard – Provides access to reports and alerts, as well as user account settings with multiple domain access Click to view slideshow. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 10 readers -
  • How Crazy Egg Heatmaps Stopped Our Leaking Profits

    … In ecommerce, conversion optimization is king. Getting people to the shop is expensive and time consuming, so making sure they can find what they want in a confusion-free environment makes all the difference between profit and just treading water. This case study shows how Crazy Egg heatmaps helped to eliminate problems that were hurting our…

    The Daily Eggin How To's- 8 readers -
  • Putting The Focus On Conversion Rate Optimization

    … appealing to the consumer? Are the colors clashing or working well together? These are just a few questions to ask when coming up with ideas on what to test. Test, Test, Test – Did I say test? When we’re able to track the behavior of visitors on a site, we can see which change was more successful. Continually testing will help in finding our…

    PPC Hero- 8 readers -
  • Increasing App Monetization Using Visual Mobile Analytics

    … Heatmaps See a visual aggregated report on all gestures made on each of your screens. See where your users are putting their focus. Say, for example you see a large amount of unresponsive taps on a particular screen where you have an image. You discover that users are thinking that the image is actually a call-to-action (CTA). You could be missing…

    AllFacebookin Mobile- 26 readers -
  • Easy A/B Testing with Visual Website Optimizer

    … the Campaign There are several types of testing campaigns you can choose from. I decided to go with the simple A/B test. To set up an A/B test, you will enter the URL you want to test, along with any additional criteria, such as testing mobile users or users from specific traffic sources. When you click next, you will be taken to the URL you…

    Kristi Hines/ Kikolani Blog Marketing- 17 readers -
  • Never A/B Test Without Doing These 2 Things First

    … “Give me six hours to chop down a tree, and I’ll spend the first four sharpening the ax.” That quote, made famous by Abraham Lincoln, tells us a lot about how we should approach any A/B test… In fact, as Michael Aagaard points out in an Unbounce article: Running a series of random A/B tests on your landing page with no insight…

    Christina Gillick/ The Daily Eggin Social- 11 readers -
  • Heatmaps Role in Conversion Optimization Q&A

    … Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded). The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period. We are happy to share them with you. Q&A Recap Q: How do heatmaps compare to qualitative…

    Jacqueline Mcdonald/ WiderFunnel- 4 readers -
  • Ecommerce Links: October 2014

    … the retail star…or not. How can natural language improve your ecommerce on-site search? (This article includes a link to an audio podcast on the subject) Chris Goward thinks you’re crazy if you change your site based on use feedback. He outlines how to use click-tracking heatmaps on the Crazy Egg blog. What’s the offline equivalent to last…

    Linda Bustos/ Get Elasticin Mobile- 3 readers -
  • How a Pro CRO Uses Crazy Egg Heatmaps to Drive 15.7% More Sales

    … what your users say, and focus on what they do. Heatmaps are one effective way to quantifiably tracking your users’ real behavior. As any Crazy Egg user knows, heatmaps show the hotspots where most users click and navigate. They are great at revealing valuable insights that will help lift your conversion rates. They can help you rearrange a page…

    Chris Goward/ The Daily Eggin How To's- 18 readers -
  • Test Your Call to Action to Boost Conversions by 13%

    … research without a current call to action, look at your target market profile, any analytics you do have, and even heatmaps. You could also check out industry forums, your support tickets, or interview customers to “get inside their head.” The point of step one is to know your customer well enough that you can make “an educated guess” about what call…

    Christina Gillick/ The Daily Egg- 12 readers -
  • Enhance Your Creativity Through Analytics

    … and putting them on the pitcher’s mound. In the end, we end up with a long list of good creative ideas for making a website more interesting, more engaging, better at communicating and better at making money. Without some way of sizing these ideas up, we must simply pick the ones we like best and run with them. A Dearth Of Data Like the image…

    Brian Massey/ Marketing Land- 10 readers -
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