Heatmaps

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. The term is also used to mean its thematic application as a choropleth map. The term "Heatmap" was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting real time financial market information.Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares.
Posts about Heatmaps
  • Zarget: Multiple Conversion Rate Optimization Modules in One Suite

    … tools were limited in that they required users to load their pages through another site. This posed security risks, and also meant that these tools had major limitations in what they could do. However, Zarget’s team has bypassed all these limitations. Its all-in-one conversion suite includes Heatmaps, A/B Testing, and Funnel Analysis together. Here…

    Marketing Technology Blog- 44 readers -
  • Boost Your CRO Wins With This Heatmap & Survey Combo

    …. Here’s what she did to take Crazy Egg’s landing page to the next level. (Hint: She combined heatmaps and surveys.) (Double hint: That’s what this post will teach you to do, too.) Joanna started by assessing Crazy Egg’s new long-form page, asking questions that only a mix of quantitative and qualitative research could answer: Was the long-form…

    The Daily Egg- 16 readers -
  • SeeVolution: Heatmaps and Real-Time Analytics

    … Businesses of all sizes are always on the hunt for ways to improve their website and to increase website conversion rates. The SeeVolution toolbar uses overlay technology, which allows users to view website analytics without ever leaving the page, providing accurate and comprehensive analytics at a glimpse of an eye. SeeVolution’s technology…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • How Crazy Egg Heatmaps Stopped Our Leaking Profits

    … In ecommerce, conversion optimization is king. Getting people to the shop is expensive and time consuming, so making sure they can find what they want in a confusion-free environment makes all the difference between profit and just treading water. This case study shows how Crazy Egg heatmaps helped to eliminate problems that were hurting our…

    The Daily Eggin How To's- 8 readers -
  • Putting The Focus On Conversion Rate Optimization

    … In the State of Paid Search, we get to look at how paid search is performing and how it’s progressing. There are areas where focus will either stay the same, increase, or decrease. An area that’s increasing is conversion rate optimization (CRO). The focus on CRO will increase by 79% in the coming year. With that in mind, let’s take a look…

    PPC Hero- 8 readers -
  • Increasing App Monetization Using Visual Mobile Analytics

    … the growth of such games as Candy Crush Saga, where users can purchase candies with certain powers. Below is an example of an in-app ad, coaxing the user to pay for unlimited use of the app. The statistic presented below shows the total mobile in-app purchase revenue globally through 2017. On a global scale, revenue generated from in-app sales…

    AllFacebookin Mobile- 28 readers -
  • Easy A/B Testing with Visual Website Optimizer

    … scalable tool that works for everyone from bloggers to enterprise level companies. Final Thoughts on Visual Website Optimizer Visual Website Optimizer is a great tool to use to make A/B and multivariate testing easy to do on any website. Best of all, it will help you make changes that will help you convert visitors into leads, sales, and subscribers…

    Kristi Hines/ Kikolani Blog Marketing- 17 readers -
  • Never A/B Test Without Doing These 2 Things First

    … way to the dull ax. And, running tests without data is not likely to yield good results. In fact, it’s likely to be a pure waste of your time and money. Performing an A/B test correctly takes time, effort, research, monitoring, and analysis. So, how can we prepare? 2 Steps to Effectively Prepare for Your A/B Test Here are two steps to take before…

    Christina Gillick/ The Daily Eggin Social- 14 readers -
  • Heatmaps Role in Conversion Optimization Q&A

    … Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded). The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period. We are happy to share them with you. Q&A Recap Q: How do heatmaps compare to qualitative…

    Jacqueline Mcdonald/ WiderFunnel- 4 readers -
  • Ecommerce Links: October 2014

    … the retail star…or not. How can natural language improve your ecommerce on-site search? (This article includes a link to an audio podcast on the subject) Chris Goward thinks you’re crazy if you change your site based on use feedback. He outlines how to use click-tracking heatmaps on the Crazy Egg blog. What’s the offline equivalent to last…

    Linda Bustos/ Get Elasticin Mobile- 3 readers -
  • How a Pro CRO Uses Crazy Egg Heatmaps to Drive 15.7% More Sales

    … what your users say, and focus on what they do. Heatmaps are one effective way to quantifiably tracking your users’ real behavior. As any Crazy Egg user knows, heatmaps show the hotspots where most users click and navigate. They are great at revealing valuable insights that will help lift your conversion rates. They can help you rearrange a page…

    Chris Goward/ The Daily Eggin How To's- 19 readers -
  • Test Your Call to Action to Boost Conversions by 13%

    …, let’s move on. Hubspot’s Call to Action Test As mentioned above, Hubspot tested their call to action and saw a 13% increase in conversions. Here’s their test: “HubSpot tested the shape and style of our demo CTA to see which performed better. The CTA shaped like a button (on the right) rather than the CTA that included a sprocket image (left) performed…

    Christina Gillick/ The Daily Egg- 15 readers -
  • Enhance Your Creativity Through Analytics

    … by Crazy Egg and ClickTale. These tools use heatmaps and session replays to uncover the way visitors interact with specific pages. User interaction analytics tell us where visitors click on a page and how far they scroll. With these tools, we can look for evidence that our creative ideas will make a difference. From Creative To Proof An online…

    Brian Massey/ Marketing Land- 10 readers -
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