A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. The term is also used to mean its thematic application as a choropleth map. The term "Heatmap" was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting real time financial market information.Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares.
Posts about Heatmaps
  • Zarget: Multiple Conversion Rate Optimization Modules in One Suite

    … – And so are the rest of us. There hasn’t been any significant innovation in CRO, ironically enough. However, Zarget has an answer. Zarget was founded in 2015 to bring innovation into an industry that had not seen any significant creative advances in years, and to break marketers’ dependency on developers to optimize and run tests that had existed…

    Marketing Technology Blog- 59 readers -
  • Hotjar: Heatmaps, Funnels, Recordings, Analytics and Feedback

    … to an unlimited number of users. Hotjar Analytics Tests Include Heatmaps – providing a visual representation of your users’ clicks, taps and scrolling behavior. Visitor Recordings – record visitor behaviour on your site. By seeing your visitor’s clicks, taps, mouse movements you can identify usability issues on the fly. Conversion Funnels…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
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