Heatmaps

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. The term is also used to mean its thematic application as a choropleth map. The term "Heatmap" was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting real time financial market information.Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares.
Posts about Heatmaps
  • Zarget: Multiple Conversion Rate Optimization Modules in One Suite

    … tools were limited in that they required users to load their pages through another site. This posed security risks, and also meant that these tools had major limitations in what they could do. However, Zarget’s team has bypassed all these limitations. Its all-in-one conversion suite includes Heatmaps, A/B Testing, and Funnel Analysis together. Here…

    Marketing Technology Blog- 51 readers -
  • Hotjar: Heatmaps, Funnels, Recordings, Analytics and Feedback

    … to an unlimited number of users. Hotjar Analytics Tests Include Heatmaps – providing a visual representation of your users’ clicks, taps and scrolling behavior. Visitor Recordings – record visitor behaviour on your site. By seeing your visitor’s clicks, taps, mouse movements you can identify usability issues on the fly. Conversion Funnels…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Boost Your CRO Wins With This Heatmap & Survey Combo

    … the bright idea to sort customers by the plan they were on to see if the groups responded differently to the survey questions. Consider this when you make your own surveys — the more granular and specific you can get before sending out the survey, the better insights you’ll be able to glean from the results. Again, because Joanna wasn’t trying…

    The Daily Egg- 21 readers -
  • SeeVolution: Heatmaps and Real-Time Analytics

    … by the time spent Top Pages – Navigate to top pages to see their heatmaps Live Clicks – View real-time click traffic to the street location of users Crosshair View – Provides a deep layer of analytics on any specific spot on the page User Dashboard – Provides access to reports and alerts, as well as user account settings with multiple domain access Click to view slideshow. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • How Crazy Egg Heatmaps Stopped Our Leaking Profits

    … In ecommerce, conversion optimization is king. Getting people to the shop is expensive and time consuming, so making sure they can find what they want in a confusion-free environment makes all the difference between profit and just treading water. This case study shows how Crazy Egg heatmaps helped to eliminate problems that were hurting our…

    The Daily Eggin How To's- 13 readers -
  • Putting The Focus On Conversion Rate Optimization

    … programs we use. UsabilityHub We use this program to test user behavior and preferences. We’re able to get results and responses, sometimes demographically, to help us decide what would be worthwhile testing. CrazyEgg This program provides us with heatmaps and clickmaps, additional resources to measure behavior of visitors once they visit our…

    PPC Hero- 8 readers -
  • Increasing App Monetization Using Visual Mobile Analytics

    … Heatmaps See a visual aggregated report on all gestures made on each of your screens. See where your users are putting their focus. Say, for example you see a large amount of unresponsive taps on a particular screen where you have an image. You discover that users are thinking that the image is actually a call-to-action (CTA). You could be missing…

    AllFacebookin Mobile- 30 readers -
  • Easy A/B Testing with Visual Website Optimizer

    … for acquiring both new leads and mailing list subscribers. You can also see a detailed report of how your pages performed compared to your goals. Additional options include viewing your original page versus the variation and checking out heatmaps for both pages. I went on to test a few more different variations for my freelance writing…

    Kristi Hines/ Kikolani Blog Marketing- 19 readers -
  • Never A/B Test Without Doing These 2 Things First

    … from those. Do you see any patterns? Also, to see what your website visitors are doing on your website, watch them. Technology like heatmaps and eye tracking make it possible to see what elements of your website your visitors are focusing on. Also, you can see if they are taking the action you want them to take and, if not, you can see what…

    Christina Gillick/ The Daily Eggin Social- 19 readers -
  • Heatmaps Role in Conversion Optimization Q&A

    … Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded). The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period. We are happy to share them with you. Q&A Recap Q: How do heatmaps compare to qualitative…

    Jacqueline Mcdonald/ WiderFunnel- 4 readers -
  • Ecommerce Links: October 2014

    … usability — take advantage of Google’s free address autocompletion API. Tammi Everts shares the latest results from Radware’s State of the Union: Ecommerce Page Speed & Web Performance Report, including why this quarter the typical ecommerce page takes even longer to load primary content, and shares the top 4 enemies of speedy page loads. Free…

    Linda Bustos/ Get Elasticin Mobile- 3 readers -
  • How a Pro CRO Uses Crazy Egg Heatmaps to Drive 15.7% More Sales

    … what your users say, and focus on what they do. Heatmaps are one effective way to quantifiably tracking your users’ real behavior. As any Crazy Egg user knows, heatmaps show the hotspots where most users click and navigate. They are great at revealing valuable insights that will help lift your conversion rates. They can help you rearrange a page…

    Chris Goward/ The Daily Eggin How To's- 26 readers -
  • Test Your Call to Action to Boost Conversions by 13%

    … research without a current call to action, look at your target market profile, any analytics you do have, and even heatmaps. You could also check out industry forums, your support tickets, or interview customers to “get inside their head.” The point of step one is to know your customer well enough that you can make “an educated guess” about what call…

    Christina Gillick/ The Daily Egg- 22 readers -
  • Enhance Your Creativity Through Analytics

    … by Crazy Egg and ClickTale. These tools use heatmaps and session replays to uncover the way visitors interact with specific pages. User interaction analytics tell us where visitors click on a page and how far they scroll. With these tools, we can look for evidence that our creative ideas will make a difference. From Creative To Proof An online…

    Brian Massey/ Marketing Land- 19 readers -
Get the top posts daily into your mailbox!