Heatmaps

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. The term is also used to mean its thematic application as a choropleth map. The term "Heatmap" was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting real time financial market information.Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares.
Posts about Heatmaps
  • Zarget: Multiple Conversion Rate Optimization Modules in One Suite

    … tools were limited in that they required users to load their pages through another site. This posed security risks, and also meant that these tools had major limitations in what they could do. However, Zarget’s team has bypassed all these limitations. Its all-in-one conversion suite includes Heatmaps, A/B Testing, and Funnel Analysis together. Here…

    Marketing Technology Blog- 59 readers -
  • Hotjar: Heatmaps, Funnels, Recordings, Analytics and Feedback

    … to an unlimited number of users. Hotjar Analytics Tests Include Heatmaps – providing a visual representation of your users’ clicks, taps and scrolling behavior. Visitor Recordings – record visitor behaviour on your site. By seeing your visitor’s clicks, taps, mouse movements you can identify usability issues on the fly. Conversion Funnels…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Boost Your CRO Wins With This Heatmap & Survey Combo

    …. Here’s what she did to take Crazy Egg’s landing page to the next level. (Hint: She combined heatmaps and surveys.) (Double hint: That’s what this post will teach you to do, too.) Joanna started by assessing Crazy Egg’s new long-form page, asking questions that only a mix of quantitative and qualitative research could answer: Was the long-form…

    The Daily Egg- 28 readers -
  • SeeVolution: Heatmaps and Real-Time Analytics

    … Businesses of all sizes are always on the hunt for ways to improve their website and to increase website conversion rates. The SeeVolution toolbar uses overlay technology, which allows users to view website analytics without ever leaving the page, providing accurate and comprehensive analytics at a glimpse of an eye. SeeVolution’s technology…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • How Crazy Egg Heatmaps Stopped Our Leaking Profits

    … In ecommerce, conversion optimization is king. Getting people to the shop is expensive and time consuming, so making sure they can find what they want in a confusion-free environment makes all the difference between profit and just treading water. This case study shows how Crazy Egg heatmaps helped to eliminate problems that were hurting our…

    The Daily Eggin How To's- 17 readers -
  • Putting The Focus On Conversion Rate Optimization

    … appealing to the consumer? Are the colors clashing or working well together? These are just a few questions to ask when coming up with ideas on what to test. Test, Test, Test – Did I say test? When we’re able to track the behavior of visitors on a site, we can see which change was more successful. Continually testing will help in finding our…

    PPC Hero- 9 readers -
  • Increasing App Monetization Using Visual Mobile Analytics

    … Heatmaps See a visual aggregated report on all gestures made on each of your screens. See where your users are putting their focus. Say, for example you see a large amount of unresponsive taps on a particular screen where you have an image. You discover that users are thinking that the image is actually a call-to-action (CTA). You could be missing…

    AllFacebookin Mobile- 37 readers -
  • Easy A/B Testing with Visual Website Optimizer

    …. Installation of the Code First, you need to add your website to your account and install the tracking code. I chose to do it manually. But you can also choose to do it using plugins and integrations. You then use their smart code checker to verify the code is installed. Once that is complete, you can move on to creating your first test. 2. Creating…

    Kristi Hines/ Kikolani Blog Marketing- 19 readers -
  • Never A/B Test Without Doing These 2 Things First

    … way to the dull ax. And, running tests without data is not likely to yield good results. In fact, it’s likely to be a pure waste of your time and money. Performing an A/B test correctly takes time, effort, research, monitoring, and analysis. So, how can we prepare? 2 Steps to Effectively Prepare for Your A/B Test Here are two steps to take before…

    Christina Gillick/ The Daily Eggin Social- 24 readers -
  • Heatmaps Role in Conversion Optimization Q&A

    … to something. Q: How do you determine the right amount of traffic to create a valid assessment of a heatmap? Or to make it statistically significant? A: The thing to understand with click heatmaps is that you are not aiming for statistical significance. A click heatmap is an indicator of how people are acting that leads to hypotheses. It’s…

    Jacqueline Mcdonald/ WiderFunnel- 5 readers -
  • Ecommerce Links: October 2014

    … the retail star…or not. How can natural language improve your ecommerce on-site search? (This article includes a link to an audio podcast on the subject) Chris Goward thinks you’re crazy if you change your site based on use feedback. He outlines how to use click-tracking heatmaps on the Crazy Egg blog. What’s the offline equivalent to last…

    Linda Bustos/ Get Elasticin Mobile- 3 readers -
  • How a Pro CRO Uses Crazy Egg Heatmaps to Drive 15.7% More Sales

    … what your users say, and focus on what they do. Heatmaps are one effective way to quantifiably tracking your users’ real behavior. As any Crazy Egg user knows, heatmaps show the hotspots where most users click and navigate. They are great at revealing valuable insights that will help lift your conversion rates. They can help you rearrange a page…

    Chris Goward/ The Daily Eggin How To's- 32 readers -
  • Test Your Call to Action to Boost Conversions by 13%

    …, “continue.” This is commonly called, “Opting-in” or lead generation. Here’s another call-to-action example from AAA Motor Club, where they aim to generate leads for a “free planning session”: Finally, here’s a call-to-action example as a pop-up: Want more? See 21 Call to Action Examples here. Now that we all know what a call to action looks like…

    Christina Gillick/ The Daily Egg- 27 readers -
  • Enhance Your Creativity Through Analytics

    … by Crazy Egg and ClickTale. These tools use heatmaps and session replays to uncover the way visitors interact with specific pages. User interaction analytics tell us where visitors click on a page and how far they scroll. With these tools, we can look for evidence that our creative ideas will make a difference. From Creative To Proof An online…

    Brian Massey/ Marketing Land- 26 readers -
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