Heatmaps

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. The term is also used to mean its thematic application as a choropleth map. The term "Heatmap" was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting real time financial market information.Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares.
Posts about Heatmaps
  • Zarget: Multiple Conversion Rate Optimization Modules in One Suite

    …. Given this scenario, it’s easy to see how conversion rate optimization, or CRO as it’s known, has become an important weapon in any tech savvy marketer’s arsenal. CRO can make or break a company’s online marketing presence and strategy. Multiple CRO tools are available on the market. The problem, however, is that CRO is still inefficient…

    Marketing Technology Blog- 48 readers -
  • Boost Your CRO Wins With This Heatmap & Survey Combo

    …. Here’s what she did to take Crazy Egg’s landing page to the next level. (Hint: She combined heatmaps and surveys.) (Double hint: That’s what this post will teach you to do, too.) Joanna started by assessing Crazy Egg’s new long-form page, asking questions that only a mix of quantitative and qualitative research could answer: Was the long-form…

    The Daily Egg- 17 readers -
  • SeeVolution: Heatmaps and Real-Time Analytics

    … Businesses of all sizes are always on the hunt for ways to improve their website and to increase website conversion rates. The SeeVolution toolbar uses overlay technology, which allows users to view website analytics without ever leaving the page, providing accurate and comprehensive analytics at a glimpse of an eye. SeeVolution’s technology…

    Douglas Karr/ Marketing Technology Blog- 14 readers -
  • How Crazy Egg Heatmaps Stopped Our Leaking Profits

    … In ecommerce, conversion optimization is king. Getting people to the shop is expensive and time consuming, so making sure they can find what they want in a confusion-free environment makes all the difference between profit and just treading water. This case study shows how Crazy Egg heatmaps helped to eliminate problems that were hurting our…

    The Daily Eggin How To's- 10 readers -
  • Putting The Focus On Conversion Rate Optimization

    … appealing to the consumer? Are the colors clashing or working well together? These are just a few questions to ask when coming up with ideas on what to test. Test, Test, Test – Did I say test? When we’re able to track the behavior of visitors on a site, we can see which change was more successful. Continually testing will help in finding our…

    PPC Hero- 8 readers -
  • Increasing App Monetization Using Visual Mobile Analytics

    … Heatmaps See a visual aggregated report on all gestures made on each of your screens. See where your users are putting their focus. Say, for example you see a large amount of unresponsive taps on a particular screen where you have an image. You discover that users are thinking that the image is actually a call-to-action (CTA). You could be missing…

    AllFacebookin Mobile- 29 readers -
  • Easy A/B Testing with Visual Website Optimizer

    … for acquiring both new leads and mailing list subscribers. You can also see a detailed report of how your pages performed compared to your goals. Additional options include viewing your original page versus the variation and checking out heatmaps for both pages. I went on to test a few more different variations for my freelance writing…

    Kristi Hines/ Kikolani Blog Marketing- 18 readers -
  • Never A/B Test Without Doing These 2 Things First

    … from those. Do you see any patterns? Also, to see what your website visitors are doing on your website, watch them. Technology like heatmaps and eye tracking make it possible to see what elements of your website your visitors are focusing on. Also, you can see if they are taking the action you want them to take and, if not, you can see what…

    Christina Gillick/ The Daily Eggin Social- 15 readers -
  • Heatmaps Role in Conversion Optimization Q&A

    … Chris Goward presented a webinar on October 30th 2014 titled The 2 Ways to Use Heatmaps to Light the Fire Under your Website Tests (recorded). The webinar, co-hosted by WiderFunnel and CrazyEgg, sparked some great questions during the Q&A period. We are happy to share them with you. Q&A Recap Q: How do heatmaps compare to qualitative…

    Jacqueline Mcdonald/ WiderFunnel- 4 readers -
  • Ecommerce Links: October 2014

    … shipping, the darling of ecommerce promotions. But is it profitable? KISSmetrics shares 4 simple tests to maximize profits on free shipping offers. KISS claims “if you do this right, you can see 15-30% improvement in net profit (not just conversion).” Is traditional retail really doomed? Tim Peter weighs in on whether ecommerce is killing…

    Linda Bustos/ Get Elasticin Mobile- 3 readers -
  • How a Pro CRO Uses Crazy Egg Heatmaps to Drive 15.7% More Sales

    … what your users say, and focus on what they do. Heatmaps are one effective way to quantifiably tracking your users’ real behavior. As any Crazy Egg user knows, heatmaps show the hotspots where most users click and navigate. They are great at revealing valuable insights that will help lift your conversion rates. They can help you rearrange a page…

    Chris Goward/ The Daily Eggin How To's- 24 readers -
  • Test Your Call to Action to Boost Conversions by 13%

    …, let’s move on. Hubspot’s Call to Action Test As mentioned above, Hubspot tested their call to action and saw a 13% increase in conversions. Here’s their test: “HubSpot tested the shape and style of our demo CTA to see which performed better. The CTA shaped like a button (on the right) rather than the CTA that included a sprocket image (left) performed…

    Christina Gillick/ The Daily Egg- 17 readers -
  • Enhance Your Creativity Through Analytics

    … by Crazy Egg and ClickTale. These tools use heatmaps and session replays to uncover the way visitors interact with specific pages. User interaction analytics tell us where visitors click on a page and how far they scroll. With these tools, we can look for evidence that our creative ideas will make a difference. From Creative To Proof An online…

    Brian Massey/ Marketing Land- 17 readers -
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