Heatmaps

A heat map is a graphical representation of data where the individual values contained in a matrix are represented as colors. Fractal maps and tree maps both often use a similar system of color-coding to represent the values taken by a variable in a hierarchy. The term is also used to mean its thematic application as a choropleth map. The term "Heatmap" was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting real time financial market information.Heat maps originated in 2D displays of the values in a data matrix. Larger values were represented by small dark gray or black squares (pixels) and smaller values by lighter squares.
Posts about Heatmaps
  • Zarget: Multiple Conversion Rate Optimization Modules in One Suite

    … as the basis for optimization, which in turn provides more data – And subsequent rounds of the cycle follow. Zarget’s unique solution lies in its Chrome plugin, and in its all-in-one conversion suite. Its industry- first Chrome plugin has made it extremely easy to test and optimize checkout pages, which were previously off limits. Traditional optimization…

    Marketing Technology Blog- 55 readers -
  • Hotjar: Heatmaps, Funnels, Recordings, Analytics and Feedback

    … to an unlimited number of users. Hotjar Analytics Tests Include Heatmaps – providing a visual representation of your users’ clicks, taps and scrolling behavior. Visitor Recordings – record visitor behaviour on your site. By seeing your visitor’s clicks, taps, mouse movements you can identify usability issues on the fly. Conversion Funnels…

    Douglas Karr/ Marketing Technology Blog- 22 readers -
  • Boost Your CRO Wins With This Heatmap & Survey Combo

    …. Here’s what she did to take Crazy Egg’s landing page to the next level. (Hint: She combined heatmaps and surveys.) (Double hint: That’s what this post will teach you to do, too.) Joanna started by assessing Crazy Egg’s new long-form page, asking questions that only a mix of quantitative and qualitative research could answer: Was the long-form…

    The Daily Egg- 24 readers -
  • SeeVolution: Heatmaps and Real-Time Analytics

    … by the time spent Top Pages – Navigate to top pages to see their heatmaps Live Clicks – View real-time click traffic to the street location of users Crosshair View – Provides a deep layer of analytics on any specific spot on the page User Dashboard – Provides access to reports and alerts, as well as user account settings with multiple domain access Click to view slideshow. © 2014 DK New Media. …

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • How Crazy Egg Heatmaps Stopped Our Leaking Profits

    … In ecommerce, conversion optimization is king. Getting people to the shop is expensive and time consuming, so making sure they can find what they want in a confusion-free environment makes all the difference between profit and just treading water. This case study shows how Crazy Egg heatmaps helped to eliminate problems that were hurting our…

    The Daily Eggin How To's- 15 readers -
  • Putting The Focus On Conversion Rate Optimization

    … appealing to the consumer? Are the colors clashing or working well together? These are just a few questions to ask when coming up with ideas on what to test. Test, Test, Test – Did I say test? When we’re able to track the behavior of visitors on a site, we can see which change was more successful. Continually testing will help in finding our…

    PPC Hero- 8 readers -
  • Increasing App Monetization Using Visual Mobile Analytics

    … best to monetize. While the freemium model is still on top as far as monetization, the report mentioned above shows that in-app advertising is overtaking PC and mobile browser-based ads in revenue growth, positioning it as a growth model on the rise. However, not in every market. The statistic presented below represents the CTR rate for in-app…

    AllFacebookin Mobile- 35 readers -
  • Easy A/B Testing with Visual Website Optimizer

    … for acquiring both new leads and mailing list subscribers. You can also see a detailed report of how your pages performed compared to your goals. Additional options include viewing your original page versus the variation and checking out heatmaps for both pages. I went on to test a few more different variations for my freelance writing…

    Kristi Hines/ Kikolani Blog Marketing- 19 readers -
  • Never A/B Test Without Doing These 2 Things First

    … from those. Do you see any patterns? Also, to see what your website visitors are doing on your website, watch them. Technology like heatmaps and eye tracking make it possible to see what elements of your website your visitors are focusing on. Also, you can see if they are taking the action you want them to take and, if not, you can see what…

    Christina Gillick/ The Daily Eggin Social- 21 readers -
  • Heatmaps Role in Conversion Optimization Q&A

    … to something. Q: How do you determine the right amount of traffic to create a valid assessment of a heatmap? Or to make it statistically significant? A: The thing to understand with click heatmaps is that you are not aiming for statistical significance. A click heatmap is an indicator of how people are acting that leads to hypotheses. It’s…

    Jacqueline Mcdonald/ WiderFunnel- 5 readers -
  • Ecommerce Links: October 2014

    … the retail star…or not. How can natural language improve your ecommerce on-site search? (This article includes a link to an audio podcast on the subject) Chris Goward thinks you’re crazy if you change your site based on use feedback. He outlines how to use click-tracking heatmaps on the Crazy Egg blog. What’s the offline equivalent to last…

    Linda Bustos/ Get Elasticin Mobile- 3 readers -
  • How a Pro CRO Uses Crazy Egg Heatmaps to Drive 15.7% More Sales

    … what your users say, and focus on what they do. Heatmaps are one effective way to quantifiably tracking your users’ real behavior. As any Crazy Egg user knows, heatmaps show the hotspots where most users click and navigate. They are great at revealing valuable insights that will help lift your conversion rates. They can help you rearrange a page…

    Chris Goward/ The Daily Eggin How To's- 30 readers -
  • Test Your Call to Action to Boost Conversions by 13%

    … I came across an article recently called, “71 Things to A/B Test.” While this article is an amazing resource—stuffed with great ideas for what to test—it’s a little overwhelming… 71 things?! Eck! Where do you start? Especially if you’re a small business, operating without a full-time conversion optimization team, or an independent blogger…

    Christina Gillick/ The Daily Egg- 26 readers -
  • Enhance Your Creativity Through Analytics

    … by Crazy Egg and ClickTale. These tools use heatmaps and session replays to uncover the way visitors interact with specific pages. User interaction analytics tell us where visitors click on a page and how far they scroll. With these tools, we can look for evidence that our creative ideas will make a difference. From Creative To Proof An online…

    Brian Massey/ Marketing Land- 23 readers -
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