Heidi Cohen

  • Content Marketing Definition

    … of driving profitable customer action. Joe Pulizzi (aka The Godfather of Content Marketing) – Content Marketing Institute, author of Epic Content and Content Inc. 44. Traditional marketing and advertising is telling the world you’re a rock star. Content Marketing is showing the world that you are one. Robert Rose – Content Marketing Institute…

    Heidi Cohen/ Heidi Cohenin Content- 50 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …” or perspective to the content they curate through annotation. Content Curation Annotation – Curata Chart As the need for perspective and context continues to increase, the lines between curation and creation will blur. 4. Content marketing curator: Nathan Ellering – CoSchedule As content marketing matures, curation will serve as a fundamental…

    Heidi Cohen/ Heidi Cohenin Content- 28 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    …: @MktgWithMeaning) Erin Monday of Lenovo (Twitter handle: @ErinMonday) Lee Odden of TopRank Online Marketing (Twitter handle: @LeeOdden) Matthew Patrick of Theorist Inc (Twitter handle: @MatPatGT) Joe Pulizzi of Content Marketing Institute (Twitter handle: @JoePulizzi) Robert Rose of Content Marketing Institute (Twitter handle: @RobertRose) Q: What is your…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … and shared many thousands of times. B.L. Ochman, Maximum-Plus.com; Twitter: WhatsNext 25. Earned media is all about trust. This is why I love this piece on Budweiser that appeared in the LA Times. Not only did the piece make Anheuser-Busch look fantastic from a marketing perspective, but also the LA Times is a trustworthy third party source.Larry…

    Heidi Cohen/ Heidi Cohenin How To's- 22 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    … in writing isn’t just nice; it’s a necessity. And it’s also the oft-overlooked cornerstone of nearly all content marketing. Writing is the heart of content marketing; your words tell your customers who you are before they ever talk to you. So it’s the heart – and the liver, lungs and central nervous system (that last part paraphrases Doug Kessler…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 31 readers -
  • Actionable Content Marketing – Interview with Heidi Cohen

    … Cohen have walked the talk with content marketing by using content to advance their position in the digital marketing world. As the President of Riverside Marketing Strategies and the Chief Content Officer of the Actionable Marketing Guide, Heidi Cohen‘s content marketing experience ranges from being a long time direct marketer for companies like…

    Lee Odden/ TopRank®in Content- 32 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …-makers who control budget and buying decisions. It’s harder to get those folks on a webinar or to download a white paper, but few software companies even try. They just assume by spraying the opportunity out to a broad audience, a few targeted folks will trickle in. We could get so much better at targeting if we wanted to. 12. Barry Graubart – Content…

    Heidi Cohen/ Heidi Cohen- 28 readers -
  • The Best Lead Generation Tips Ever

    … it with friends. 11. Barry Graubart – Content Matters LLC @Graubart Make sure the focus is on engagement, not on generating leads. The content that you grprovide should be compelling – and don’t make it just a teaser – it has to stand on its own. Make it useful and prospects will be happy to share their information with you. And be consistent – if I…

    Heidi Cohen/ Heidi Cohen- 31 readers -
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