Heidi Cohen

  • Content Marketing Definition

    …. This growth coincides with the first Content Marketing World conference. (Hat tip: Joe Pulizzi, the Godfather of Content Marketing.) Content marketing has become a key element of marketers’ plans. 50 Content Marketing Definitions We asked 50 marketing experts to define content marketing. Here are their content marketing definitions. (Editor’s…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    … key content curation marketers for their input. Specifically, I asked: “What do you see as the key 2016 content curation trends as a result of the maturing of content marketing?” 1. Content marketing curator: Heidi Cohen – Actionable Marketing Guide Content curation grows up to support your content strategy. As a part of your content marketing…

    Heidi Cohen/ Heidi Cohenin Content- 16 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    …: @MktgWithMeaning) Erin Monday of Lenovo (Twitter handle: @ErinMonday) Lee Odden of TopRank Online Marketing (Twitter handle: @LeeOdden) Matthew Patrick of Theorist Inc (Twitter handle: @MatPatGT) Joe Pulizzi of Content Marketing Institute (Twitter handle: @JoePulizzi) Robert Rose of Content Marketing Institute (Twitter handle: @RobertRose) Q: What is your…

    Heidi Cohen/ Heidi Cohenin Content- 22 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … Otsuka, Outbrain; Twitter: @LOtsuka197 26. Gravity Payments recently decided to make their minimum wage $70,000 for their company. This measure created a lot of buzz and caused hundreds if not thousands of videos and press articles. Neil Patel, Crazy Egg; Twitter: @NeilPatel [Editorial note: It’s also a great way to attract the best employees…

    Heidi Cohen/ Heidi Cohenin How To's- 14 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    … things may seem small to most, but they’re the Moon. All those companies out there that are creating and distributing content without doing these two things are at a significant disadvantage. My advice: Stop doing everything, get a strategy, write it down, and consistently review it with the team. It’ll make all the difference. Joe Pulizzi…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 24 readers -
  • Actionable Content Marketing – Interview with Heidi Cohen

    … Cohen have walked the talk with content marketing by using content to advance their position in the digital marketing world. As the President of Riverside Marketing Strategies and the Chief Content Officer of the Actionable Marketing Guide, Heidi Cohen‘s content marketing experience ranges from being a long time direct marketer for companies like…

    Lee Odden/ TopRank®in Content- 23 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … ways of doing this is building up email subscribers. 6. Heidi Cohen – Actionable Marketing Guide, @HeidiCohen Lead generation is skipping the romance portion of the buying process. The objective is to turn hand raisers into satisfied customers. Here’s where marketers can go wrong. Don’t understand your target audience. This includes your…

    Heidi Cohen/ Heidi Cohen- 21 readers -
  • The Best Lead Generation Tips Ever

    … for marketing to drive stellar leads for sales is to deliver the right content to the right prospect at the right time. Mapping content to the buyer journey and then delivering it to the right prospects is the best way to drive effective sales-ready leads without wasting your sales’ teams time and you company’s money. 5. Heidi Cohen – Actionable Marketing…

    Heidi Cohen/ Heidi Cohen- 22 readers -
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