Heidi Cohen

  • Content Marketing Definition

    … customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Jay Baer – Convince and Convert, author of Youtility and Hug Your Haters. 3. The intentional process to curate a personal conversation by sharing new insight with the purpose of driving defined actions for mutual benefit. Diana Ballard 4…

    Heidi Cohen/ Heidi Cohenin Content- 53 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    … key content curation marketers for their input. Specifically, I asked: “What do you see as the key 2016 content curation trends as a result of the maturing of content marketing?” 1. Content marketing curator: Heidi Cohen – Actionable Marketing Guide Content curation grows up to support your content strategy. As a part of your content marketing…

    Heidi Cohen/ Heidi Cohenin Content- 30 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    … Here’re 13 tactics you can use to increase your content marketing’s ability to drive measurable results. 7 Content marketing experts To help you improve your content marketing we interviewed 7 Content Marketing World 2015 presenters. Heidi Cohen of Actionable Marketing Guide (Twitter handle: @HeidiCohen) Bob Gilbreath of Ahalogy (Twitter handle…

    Heidi Cohen/ Heidi Cohenin Content- 32 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …. They not only received millions of dollars worth of earned media coverage, but also substantially reduced the number of deep fat fryer claims. Robert Rose, Content Marketing Institute and author of Managing Content Marketing; Twitter: @Robert_Rose (See Heidi Cohen’s interview with Robert Rose.) 28. To help a client that sold personalized labels…

    Heidi Cohen/ Heidi Cohenin How To's- 27 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    … and metadata about your content. Leverage other people’s audiences to extend your content reach. Heidi Cohen – Actionable Marketing Guide (@HeidiCohen) 6. Incorporate your 360° brand into your content. Your content must convey your business’s brand. Actively manage the tone of voice of your content by making it someone’s job. Create a Tone…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 34 readers -
  • Actionable Content Marketing – Interview with Heidi Cohen

    … Cohen have walked the talk with content marketing by using content to advance their position in the digital marketing world. As the President of Riverside Marketing Strategies and the Chief Content Officer of the Actionable Marketing Guide, Heidi Cohen‘s content marketing experience ranges from being a long time direct marketer for companies like…

    Lee Odden/ TopRank®in Content- 35 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … higher quality leads. 25 Biggest lead generation mistakes Here are the 25 biggest lead generation mistakes that marketers make according to experts. 1. Connie Bensen – Global Social Media, Dell @CBensen Content that doesn’t resonate with target audiences is the biggest mistake. Placing content intended for conversion in people’s paths in the social…

    Heidi Cohen/ Heidi Cohen- 29 readers -
  • The Best Lead Generation Tips Ever

    …, here are the best lead generation tips ever from 24 experts. 1. Connie Bensen – Global Social Media, Dell @CBensen Ensure that the content is the right type of content for the community that it’s presented to and the right place in the customer journey. Be cognizant of the many steps in your customer’s journey. Make sure that awareness content…

    Heidi Cohen/ Heidi Cohen- 33 readers -
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