Heidi Cohen

  • Content Marketing Definition

    … customers or prospects by creating attention or causing behavior that results in leads, sales or advocacy. Jay Baer – Convince and Convert, author of Youtility and Hug Your Haters. 3. The intentional process to curate a personal conversation by sharing new insight with the purpose of driving defined actions for mutual benefit. Diana Ballard 4…

    Heidi Cohen/ Heidi Cohenin Content- 29 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …% of marketers expect their 2016 content budget to increase. More marketing budget translates to increased need to show results. Content Marketing Gets 28% of the Marketing Budget on Average These environmental factors are ripe for key 2016 content curation trends. Further, these factors signal the pivot towards contextual marketing. Content…

    Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    … Here’re 13 tactics you can use to increase your content marketing’s ability to drive measurable results. 7 Content marketing experts To help you improve your content marketing we interviewed 7 Content Marketing World 2015 presenters. Heidi Cohen of Actionable Marketing Guide (Twitter handle: @HeidiCohen) Bob Gilbreath of Ahalogy (Twitter handle…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    …. While consumer awareness starts with the press and social coverage, the product is the center of attention. The earned media impact on consideration, leads and sales can be measured back to the initial launch event.Erin (Mack) McKelvey, SalientMG; Twitter: @MackMcKelvey 22. When I absolutely love a product or service, I’m very likely going to talk…

    Heidi Cohen/ Heidi Cohenin How To's- 16 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    … in writing isn’t just nice; it’s a necessity. And it’s also the oft-overlooked cornerstone of nearly all content marketing. Writing is the heart of content marketing; your words tell your customers who you are before they ever talk to you. So it’s the heart – and the liver, lungs and central nervous system (that last part paraphrases Doug Kessler…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 25 readers -
  • Actionable Content Marketing – Interview with Heidi Cohen

    … Cohen have walked the talk with content marketing by using content to advance their position in the digital marketing world. As the President of Riverside Marketing Strategies and the Chief Content Officer of the Actionable Marketing Guide, Heidi Cohen‘s content marketing experience ranges from being a long time direct marketer for companies like…

    Lee Odden/ TopRank®in Content- 26 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … ways of doing this is building up email subscribers. 6. Heidi Cohen – Actionable Marketing Guide, @HeidiCohen Lead generation is skipping the romance portion of the buying process. The objective is to turn hand raisers into satisfied customers. Here’s where marketers can go wrong. Don’t understand your target audience. This includes your…

    Heidi Cohen/ Heidi Cohen- 23 readers -
  • The Best Lead Generation Tips Ever

    … for marketing to drive stellar leads for sales is to deliver the right content to the right prospect at the right time. Mapping content to the buyer journey and then delivering it to the right prospects is the best way to drive effective sales-ready leads without wasting your sales’ teams time and you company’s money. 5. Heidi Cohen – Actionable Marketing…

    Heidi Cohen/ Heidi Cohen- 25 readers -
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