Heidi Cohen

  • Content Marketing Definition

    … marketing marries publishing/TV/radio/events – and marketing – to build audiences, deliver relevant and educational “content” and information such as a white paper, webcast, video, or article, potentially turning fans, followers, readers, and viewers, into customers. Anna Maria Virzi – Gartner Group 50. Content Marketing is the strategic creation…

    Heidi Cohen/ Heidi Cohenin Content- 37 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …) 6. Content marketing curator: Jodi Harris – Content Marketing Institute While there’s certainly been a significant rise in the number of businesses that now consider content curation to be a viable means of creating the content they need, mostly I’ve noticed some small, yet positive changes when it comes to the techniques they are using. Marketers…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    … Here’re 13 tactics you can use to increase your content marketing’s ability to drive measurable results. 7 Content marketing experts To help you improve your content marketing we interviewed 7 Content Marketing World 2015 presenters. Heidi Cohen of Actionable Marketing Guide (Twitter handle: @HeidiCohen) Bob Gilbreath of Ahalogy (Twitter handle…

    Heidi Cohen/ Heidi Cohenin Content- 25 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … Otsuka, Outbrain; Twitter: @LOtsuka197 26. Gravity Payments recently decided to make their minimum wage $70,000 for their company. This measure created a lot of buzz and caused hundreds if not thousands of videos and press articles. Neil Patel, Crazy Egg; Twitter: @NeilPatel [Editorial note: It’s also a great way to attract the best employees…

    Heidi Cohen/ Heidi Cohenin How To's- 17 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    … in writing isn’t just nice; it’s a necessity. And it’s also the oft-overlooked cornerstone of nearly all content marketing. Writing is the heart of content marketing; your words tell your customers who you are before they ever talk to you. So it’s the heart – and the liver, lungs and central nervous system (that last part paraphrases Doug Kessler…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 28 readers -
  • Actionable Content Marketing – Interview with Heidi Cohen

    … Cohen have walked the talk with content marketing by using content to advance their position in the digital marketing world. As the President of Riverside Marketing Strategies and the Chief Content Officer of the Actionable Marketing Guide, Heidi Cohen‘s content marketing experience ranges from being a long time direct marketer for companies like…

    Lee Odden/ TopRank®in Content- 28 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …-makers who control budget and buying decisions. It’s harder to get those folks on a webinar or to download a white paper, but few software companies even try. They just assume by spraying the opportunity out to a broad audience, a few targeted folks will trickle in. We could get so much better at targeting if we wanted to. 12. Barry Graubart – Content…

    Heidi Cohen/ Heidi Cohen- 24 readers -
  • The Best Lead Generation Tips Ever

    … it with friends. 11. Barry Graubart – Content Matters LLC @Graubart Make sure the focus is on engagement, not on generating leads. The content that you grprovide should be compelling – and don’t make it just a teaser – it has to stand on its own. Make it useful and prospects will be happy to share their information with you. And be consistent – if I…

    Heidi Cohen/ Heidi Cohen- 27 readers -
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