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… and distribute content. Content marketing is building trust capital that can be used to change or enhance behavior of a target audience. Together these principles constitute necessary and sufficient criteria to qualify content marketing. Thomas Barregren 5. Maybe more of a description than an actual definition, but I love how Michael Brenner describes…
6 Content Curators Explain How To Break-Through Content marketers find it increasingly difficult to attract audience attention in 2016. Even worse, that’s before they can start to engage prospects, develop relationships and ultimately sell product. In part, this is attributable to the exponential growth of content available.