Heidi Cohen

  • Content Marketing Definition

    … that is relevant and value to our diverse constituents to help generate dialogue and grow our base of support. Asks us to divine (sic) professional interests, immediate need and future skill sets and then fulfill with content. Jim Siegel – HealthCare Chaplaincy 47. Content Marketing is like an information water cooler for your customer community. When your…

    Heidi Cohen/ Heidi Cohenin Content- 24 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    … element of research. But ultimately, marketers will need to be able to back up their claims with their own data, examples and insight. Only then will your content cut through the noise because it adds something completely new to the conversation. 5. Content marketing curator: Robin Good The key 2016 content curation trends will yield the following…

    Heidi Cohen/ Heidi Cohenin Content- 17 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    …: @MktgWithMeaning) Erin Monday of Lenovo (Twitter handle: @ErinMonday) Lee Odden of TopRank Online Marketing (Twitter handle: @LeeOdden) Matthew Patrick of Theorist Inc (Twitter handle: @MatPatGT) Joe Pulizzi of Content Marketing Institute (Twitter handle: @JoePulizzi) Robert Rose of Content Marketing Institute (Twitter handle: @RobertRose) Q: What is your…

    Heidi Cohen/ Heidi Cohenin Content- 23 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … and shared many thousands of times. B.L. Ochman, Maximum-Plus.com; Twitter: WhatsNext 25. Earned media is all about trust. This is why I love this piece on Budweiser that appeared in the LA Times. Not only did the piece make Anheuser-Busch look fantastic from a marketing perspective, but also the LA Times is a trustworthy third party source.Larry…

    Heidi Cohen/ Heidi Cohenin How To's- 15 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    …. Prepare people for the amount of time it will take to catch on; if you set expectations, you won’t be accused of failure too quickly. Ahava Leibtag – Aha Media Group and author of The Digital Crown: Winning at Content on the Web (@AhavaL) The content marketing bottom line: Content marketing is maturing. Therefore, you must strategically use…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 25 readers -
  • Actionable Content Marketing – Interview with Heidi Cohen

    … Cohen have walked the talk with content marketing by using content to advance their position in the digital marketing world. As the President of Riverside Marketing Strategies and the Chief Content Officer of the Actionable Marketing Guide, Heidi Cohen‘s content marketing experience ranges from being a long time direct marketer for companies like…

    Lee Odden/ TopRank®in Content- 23 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    …5 Key Actionable Lead Generation Tips You Need Now Lead generation is at the heart of B2B marketing. It’s a major driver of content marketing. According to Content Marketing Institute and MarketingProfs research: 74% of B2B marketers use content marketing to generate leads 47% of B2B marketers use content marketing to nurture and manage…

    Heidi Cohen/ Heidi Cohen- 22 readers -
  • The Best Lead Generation Tips Ever

    … is a tradeoff between quality and quantity. Specifically without a sufficient number of leads, you can’t achieve your sales conversion goals. By contrast, too many leads often translates to unqualified buyers who need lots of persuasion to convert or they’ll never buy. The best lead generation tips ever from 24 experts. To improve your marketing…

    Heidi Cohen/ Heidi Cohen- 25 readers -
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