Heidi Cohen

    • Content Marketing Definition

      50 Marketers Define Content Marketing Grounded in the Mad Men’s principles, content marketing doesn’t shout or push promotional messages. Content marketing takes it’s cue from David Ogilvy; it looks like editorial. Content marketing provides prospects, customers and the public with useful information. before, during or after purchase.

      Heidi Cohen/ Heidi Cohenin Content- 19 readers -
  • Key 2016 Content Curation Trends: Are You Keeping Up?

    …” or perspective to the content they curate through annotation. Content Curation Annotation – Curata Chart As the need for perspective and context continues to increase, the lines between curation and creation will blur. 4. Content marketing curator: Nathan Ellering – CoSchedule As content marketing matures, curation will serve as a fundamental…

    Heidi Cohen/ Heidi Cohenin Content- 14 readers -
  • Expert Content Marketing Advice: 13 Tactics To Improve Your Results

    … 7 Experts Tell You How To Create Great Content Marketing Want to stand out from the 86% of US B2B marketers who use content marketing as part of their strategic marketing approach? Done well quality content attracts and keeps an audience that yields profitable customer action. Don’t take my word for it. Content marketing is how Johnson &…

    Heidi Cohen/ Heidi Cohenin Content- 21 readers -
  • How To Succeed With Earned Media: 34 Case Studies

    … since the Lincoln ads were a well-known topic of conversation for several months. A quick glance at the YouTube search shows that parodies yielded nearly 20 million views. By comparison, the original 4 videos by Lincoln generated only about 5 million views. I’m sure that many of these can be attributed to people searching for the parodies. Eric T…

    Heidi Cohen/ Heidi Cohenin How To's- 13 readers -
  • 20 Content Marketing Tips Guaranteed To Yield Results

    … and metadata about your content. Leverage other people’s audiences to extend your content reach. Heidi Cohen – Actionable Marketing Guide (@HeidiCohen) 6. Incorporate your 360° brand into your content. Your content must convey your business’s brand. Actively manage the tone of voice of your content by making it someone’s job. Create a Tone…

    Heidi Cohen/ Heidi Cohenin Social SEO Content- 24 readers -
  • Actionable Content Marketing – Interview with Heidi Cohen

    … Cohen have walked the talk with content marketing by using content to advance their position in the digital marketing world. As the President of Riverside Marketing Strategies and the Chief Content Officer of the Actionable Marketing Guide, Heidi Cohen‘s content marketing experience ranges from being a long time direct marketer for companies like…

    Lee Odden/ TopRank®in Content- 19 readers -
  • 25 BIggest Lead Generation Mistakes (& What You Do About Them!!)

    … ways of doing this is building up email subscribers. 6. Heidi Cohen – Actionable Marketing Guide, @HeidiCohen Lead generation is skipping the romance portion of the buying process. The objective is to turn hand raisers into satisfied customers. Here’s where marketers can go wrong. Don’t understand your target audience. This includes your…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • The Best Lead Generation Tips Ever

    … for marketing to drive stellar leads for sales is to deliver the right content to the right prospect at the right time. Mapping content to the buyer journey and then delivering it to the right prospects is the best way to drive effective sales-ready leads without wasting your sales’ teams time and you company’s money. 5. Heidi Cohen – Actionable Marketing…

    Heidi Cohen/ Heidi Cohen- 19 readers -
  • Content Marketing Lead Generation:  22 Expert Tips

    … planning, tracking, and measuring the results in a cohesive way. 16. Phil Paranicas, ThomasNet Make sure you have excellent, helpful and unique content. Then gate it. That’s right – give a little away for free but lock down your premium content such as white papers and studies. Make the full content available in exchange for the users’ name…

    Heidi Cohen/ Heidi Cohenin EMail Content- 22 readers -
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