• High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …’ interest in social causes packed a powerful punch. Brands are also using Snapchat in innovative ways to engage users with exclusive content. Heineken sponsored a stage at Coachella and used Snapchat to send people clues about surprise shows during the festival. Users who responded quickly with the right band or artist got an early confirmation of the act…

    AllTwitter- 26 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … also introduced a free tool, Fan Grader, to analyze brands’ Facebook pages and determine and engage with those pages’ top 100 micro-influencers. The top 25 brands on the Average Influencer Index from Mavrck were: Starbucks Coca-Cola MTV Samsung Mobile National Basketball Association KFC World Wrestling Entertainment Nike Target United Airlines Red…

    David Cohen/ AllFacebookin Social Facebook- 24 readers -
  • What Can Brands Learn About Marketing From Street Art?

    … said. “I have had a few very good experiences where my art was used to promote in ways that I felt comfortable with and proud of.” In order to understand the core nature of a brand, marketers can benefit by looking at their companies with the fresh perspective of an artist. Two years ago, Cruz participated in a campaign for Heineken. The company…

    The Content Strategist- 15 readers -
  • The 5 Best LGBT Pride-Inspired Ads

    … of the day—and brands want to be on the right side of history. This fantastic infographic from Adweek shows how embracing the LBGTQ movement is giving big-name brands some big-time buzz. Here are five other brands that are using creativity to celebrate equality for Pride Month. 1. Hetrick-Martin Institute Ad space in Times Square has been used…

    Jillian Richardson/ The Content Strategist- 18 readers -
  • The Best Branded Content of May

    … aren’t eager to bond over adult diapers or batteries or paper stock—but for some brands, it’s worth a shot. Purina recently started Puppyhood, a social network for puppy owners. And now Net-a-Porter—publisher of The Edit and glossy print mag Porter—has launched The Net Set, a social network app that delivers a Facebook-style news feed of trending…

    The Content Strategistin Social Content- 29 readers -
  • The Best Branded Content of July

    … experiments and deep dives, like “The Science of Viral Content,” are like steroids for content marketers. It’s non-stop insight that will help you do your job better. Big props to the Buffer team for continuing to #CrushIt through the dog days of Summer. Heineken: Routine Disruptions Many of the best pieces of branded content come from a simple strategy…

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
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