• High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …. Forbes conducted a study with Elite Daily, which revealed that just 1 percent of millennials say a compelling advertisement would make them trust a brand more. They believe that advertising is all spin, so they ignore ads completely. Some brands try to fabricate authenticity by paying “influencers” to feature their products in ways that seem…

    AllTwitter- 12 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 12 readers -
  • What Can Brands Learn About Marketing From Street Art?

    … said. “I have had a few very good experiences where my art was used to promote in ways that I felt comfortable with and proud of.” In order to understand the core nature of a brand, marketers can benefit by looking at their companies with the fresh perspective of an artist. Two years ago, Cruz participated in a campaign for Heineken. The company…

    The Content Strategist- 12 readers -
  • The 5 Best LGBT Pride-Inspired Ads

    …. With 15,000 feet of LED, they are hard to miss. Image via Adweek American Eagle is getting a lot of great press for donating this billboard— which usually shows their own ads— for one minute every hour. Yet more importantly, HMI is sending messages of support to LBGTQ youth, while also collecting donations for their non-profit. 2. McGann + Zhang LA…

    Jillian Richardson/ The Content Strategist- 15 readers -
  • The Best Branded Content of May

    … note of in May. A number of brands made us stand up and take notice of their impressive work. Let’s dive in. (Props to Dillon Baker and Julia Schur for helping with research for this month’s roundup.) Net-a-Porter: The Net Set Earlier this year, Forrester’s Nate Elliott released a comprehensive report essentially declaring that Facebook was a terrible…

    The Content Strategistin Social Content- 20 readers -
  • The Best Branded Content of July

    …, American Express’s content differently when they’re reading it on OPEN Forum than if they stumbled across it inThe New York Times. That could skew the study, and unfortunately, the study never addressed how the results differed between the two groups. Net-a-Porter: Porter Fall Preview File this under secretly brilliant. Net-a-Porter ambitiously launched…

    Joe Lazauskas/ The Content Strategistin Content- 28 readers -
Get the top posts daily into your mailbox!
More from around the web