• High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …. Forbes conducted a study with Elite Daily, which revealed that just 1 percent of millennials say a compelling advertisement would make them trust a brand more. They believe that advertising is all spin, so they ignore ads completely. Some brands try to fabricate authenticity by paying “influencers” to feature their products in ways that seem…

    AllTwitter- 18 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • What Can Brands Learn About Marketing From Street Art?

    …. The Run the Jewels campaign has already inspired covers for Marvel comics, and is the driving force behind Art the Jewels, an art show in San Francisco that just opened. By Luca Zamoc in Modena, Italy It’s also worth pointing out that brands don’t always need to create original icons, they can also rely on the fame of characters and symbols…

    The Content Strategist- 15 readers -
  • The 5 Best LGBT Pride-Inspired Ads

    … of the parades that will undoubtedly block your path at some point this month. Remember, Pride celebrates the voices that are still be silenced in other parts of the world. 3. Heineken Okay, the word “sentimental” doesn’t exactly come to mind when you think of beer. But Heineken managed to tie their brand in with Pride month in a natural way…

    Jillian Richardson/ The Content Strategist- 16 readers -
  • The Best Branded Content of May

    … note of in May. A number of brands made us stand up and take notice of their impressive work. Let’s dive in. (Props to Dillon Baker and Julia Schur for helping with research for this month’s roundup.) Net-a-Porter: The Net Set Earlier this year, Forrester’s Nate Elliott released a comprehensive report essentially declaring that Facebook was a terrible…

    The Content Strategistin Social Content- 24 readers -
  • The Best Branded Content of July

    …? A strangely catchy viral tune sung by hand puppets. Edelman and IAB: Sponsored Content Study In mid-July, ad agency Edelman and the Interactive Advertising Bureau (IAB) released a fascinating behavioral study of 5,000 consumers that examined how they feel about the brand-sponsored content that runs on publisher sites. The study is packed…

    Joe Lazauskas/ The Content Strategistin Content- 29 readers -
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