• High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … an experience that users genuinely want to engage with and share. This content is not heavy-handed or overtly promotional, and many of the best, most successful examples are emerging in mobile ad campaigns on Snapchat, which has pioneered what has been called “crowd-distributed advertising.” Gatorade created an interactive Snapchat filter during the Super…

    AllTwitter- 15 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 13 readers -
  • What Can Brands Learn About Marketing From Street Art?

    … branded himself expertly by staying true to his artistry. In 2011, he was contacted by Marc Jacobs and painted 60 bags for a promotion of Paris Fashion Week at Printemps, a high-end department store in the heart of Paris. He was given no guidelines and no restriction. “It’s not often that a project like that happens, but when it does I always jump…

    The Content Strategist- 14 readers -
  • The 5 Best LGBT Pride-Inspired Ads

    … It’s Pride Month, and companies aren’t afraid to get in the spirit. Target is leading the charge with their #TakePrideCampaign. Its tag, “We’re not born with pride, we take pride” is a tear-jerker in itself. Of course, that’s before you even lay eyes on their 80-second spot, which mixes adorable dancing cartoon couples, kids holding…

    Jillian Richardson/ The Content Strategist- 16 readers -
  • The Best Branded Content of May

    … commercial. But it’s the kind of weird you can’t help but talk about, and in the marketing world, that counts as win. Heineken: Beco das Garrafas Earlier this month on The Content Strategist, Amanda Walgrove shared the story of Beco das Garrafas, a documentary that Heineken created about Rio De Janeiro’s wild party alley, a place where bottles were…

    The Content Strategistin Social Content- 22 readers -
  • The Best Branded Content of July

    …, American Express’s content differently when they’re reading it on OPEN Forum than if they stumbled across it inThe New York Times. That could skew the study, and unfortunately, the study never addressed how the results differed between the two groups. Net-a-Porter: Porter Fall Preview File this under secretly brilliant. Net-a-Porter ambitiously launched…

    Joe Lazauskas/ The Content Strategistin Content- 28 readers -
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