• High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …’ interest in social causes packed a powerful punch. Brands are also using Snapchat in innovative ways to engage users with exclusive content. Heineken sponsored a stage at Coachella and used Snapchat to send people clues about surprise shows during the festival. Users who responded quickly with the right band or artist got an early confirmation of the act…

    AllTwitter- 19 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • What Can Brands Learn About Marketing From Street Art?

    … said. “I have had a few very good experiences where my art was used to promote in ways that I felt comfortable with and proud of.” In order to understand the core nature of a brand, marketers can benefit by looking at their companies with the fresh perspective of an artist. Two years ago, Cruz participated in a campaign for Heineken. The company…

    The Content Strategist- 15 readers -
  • The 5 Best LGBT Pride-Inspired Ads

    … of the parades that will undoubtedly block your path at some point this month. Remember, Pride celebrates the voices that are still be silenced in other parts of the world. 3. Heineken Okay, the word “sentimental” doesn’t exactly come to mind when you think of beer. But Heineken managed to tie their brand in with Pride month in a natural way…

    Jillian Richardson/ The Content Strategist- 16 readers -
  • The Best Branded Content of May

    … commercial. But it’s the kind of weird you can’t help but talk about, and in the marketing world, that counts as win. Heineken: Beco das Garrafas Earlier this month on The Content Strategist, Amanda Walgrove shared the story of Beco das Garrafas, a documentary that Heineken created about Rio De Janeiro’s wild party alley, a place where bottles were…

    The Content Strategistin Social Content- 27 readers -
  • The Best Branded Content of July

    … experiments and deep dives, like “The Science of Viral Content,” are like steroids for content marketers. It’s non-stop insight that will help you do your job better. Big props to the Buffer team for continuing to #CrushIt through the dog days of Summer. Heineken: Routine Disruptions Many of the best pieces of branded content come from a simple strategy…

    Joe Lazauskas/ The Content Strategistin Content- 29 readers -
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