Heineken

  • High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … Mobile advertising requires striking what can seem like an impossible balance: attracting users’ attention without interrupting whatever else they are doing. The trick is to be interruptive through engaging, well-placed advertising without interrupting. Although mobile advertising has evolved over the past 10 years away from SMS messages…

    AllTwitter- 28 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
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