• High-Risk, High-Reward: Snapchat’s Advertising Revolution

    … Mobile advertising requires striking what can seem like an impossible balance: attracting users’ attention without interrupting whatever else they are doing. The trick is to be interruptive through engaging, well-placed advertising without interrupting. Although mobile advertising has evolved over the past 10 years away from SMS messages…

    AllTwitter- 27 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 26 readers -
  • What Can Brands Learn About Marketing From Street Art?

    … called “Tag The Jewels” in order to promote the group’s latest album, Run the Jewels 2. The campaign was a worldwide street art initiative, which received the support of over 30 artists across six continents. Street artists remixed the duo’s iconic album cover art, originally designed by Nick Gazin, which features two bloody mummified hands, one…

    The Content Strategist- 15 readers -
  • The 5 Best LGBT Pride-Inspired Ads

    … of the parades that will undoubtedly block your path at some point this month. Remember, Pride celebrates the voices that are still be silenced in other parts of the world. 3. Heineken Okay, the word “sentimental” doesn’t exactly come to mind when you think of beer. But Heineken managed to tie their brand in with Pride month in a natural way…

    Jillian Richardson/ The Content Strategist- 18 readers -
  • The Best Branded Content of May

    … of content marketing—a piece of thought leadership that every trade mag has to cover. (We sure did.) Happy that your latest article hit 1,000 shares? Ha. Mary Meeker got Wired to declare her the queen of the Internet. This was Mary Meeker’s 21st annual report, and she shows no sign of slowing down. In the world of content marketing, she’s Michael Jordan…

    The Content Strategistin Social Content- 30 readers -
  • The Best Branded Content of July

    … experiments and deep dives, like “The Science of Viral Content,” are like steroids for content marketers. It’s non-stop insight that will help you do your job better. Big props to the Buffer team for continuing to #CrushIt through the dog days of Summer. Heineken: Routine Disruptions Many of the best pieces of branded content come from a simple strategy…

    Joe Lazauskas/ The Content Strategistin Content- 31 readers -
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