• High-Risk, High-Reward: Snapchat’s Advertising Revolution

    …’ interest in social causes packed a powerful punch. Brands are also using Snapchat in innovative ways to engage users with exclusive content. Heineken sponsored a stage at Coachella and used Snapchat to send people clues about surprise shows during the festival. Users who responded quickly with the right band or artist got an early confirmation of the act…

    AllTwitter- 16 readers -
  • Starbucks Tops Facebook in Micro-Influencer Engagement (Report)

    … Bull Walmart Visa Playstation Dove Southwest Airlines Oreo Heineken McDonald’s Dodge Intel Disney BMW Bud Light MasterCard Mavrck co-founder and CEO Lyle Stevens said in a release introducing Fan Grader: In today’s age of the consumer, the most valuable asset a brand has is its existing customer base, but not all customers are created equal…

    David Cohen/ AllFacebookin Social Facebook- 14 readers -
  • What Can Brands Learn About Marketing From Street Art?

    … who have an easier time dodging copyright lawyers. Brands need to obtain permission from the copyright owner and pay licensing feeds to use the character. But for the right campaign, and with enough artistic oversight, that investment can bring in a lot of value. Creative freedom Federico Massa, aka Iena Cruz, is an Italian street artist who has…

    The Content Strategist- 14 readers -
  • The 5 Best LGBT Pride-Inspired Ads

    … It’s Pride Month, and companies aren’t afraid to get in the spirit. Target is leading the charge with their #TakePrideCampaign. Its tag, “We’re not born with pride, we take pride” is a tear-jerker in itself. Of course, that’s before you even lay eyes on their 80-second spot, which mixes adorable dancing cartoon couples, kids holding…

    Jillian Richardson/ The Content Strategist- 16 readers -
  • The Best Branded Content of May

    … note of in May. A number of brands made us stand up and take notice of their impressive work. Let’s dive in. (Props to Dillon Baker and Julia Schur for helping with research for this month’s roundup.) Net-a-Porter: The Net Set Earlier this year, Forrester’s Nate Elliott released a comprehensive report essentially declaring that Facebook was a terrible…

    The Content Strategistin Social Content- 23 readers -
  • The Best Branded Content of July

    …, American Express’s content differently when they’re reading it on OPEN Forum than if they stumbled across it inThe New York Times. That could skew the study, and unfortunately, the study never addressed how the results differed between the two groups. Net-a-Porter: Porter Fall Preview File this under secretly brilliant. Net-a-Porter ambitiously launched…

    Joe Lazauskas/ The Content Strategistin Content- 28 readers -
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