Heinz Ketchup

Heinz Tomato Ketchup is a brand of ketchup produced by the H. J. Heinz Company. It is the highest-selling product the company has ever distributed. The "tomato" in the name is because at the time of introduction, ketchup sauces based on other ingredients were common.
Posts about Heinz Ketchup
  • The BBCC of Conversion Rate Optimization [PART ONE]

    … judgment about a product within 90 seconds of initially viewing it, with approximately 90% of their assessment based on colour alone Magazine readers are capable of recognizing a full-colour ad 26% more often than black-and-white ads Heinz Ketchup changed the colour of their signature sauce from red to green and sold over 10 million bottles…

    Asher Elran/ Rise to the Top- 14 readers -
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