Helen Crossley

  • Facebook’s Helen Crossley on the 3 Big Mobile-Commerce Questions

    … frequent—and possibly just as lucrative, if not more lucrative, over the long term. Millennials, who make up the “Thumb Generation” that grew up swiping their thumbs across screens, are going to continue to drive this growth. The Thumb Generation is more likely to conduct commerce-related activities on their mobile devices than the older generations who…

    David Cohen/ AllFacebookin Facebook- 21 readers -
  • Mobile Draws Stronger Neurological Responses Than TV (Study)

    … Facebook IQ commissioned neuromarketing agency SalesBrain to (literally) get inside of its users’ heads. The social network’s insights arm studied the brain and physiology responses of people shown the same content on smartphones and TVs, focusing on engagement, attention, emotion and retention. Facebook IQ head of audience insights Helen…

    David Cohen/ AllFacebookin Mobile- 19 readers -