Helen Crossley

  • Facebook’s Helen Crossley on the 3 Big Mobile-Commerce Questions

    … and in aggregate, are worth 60 cents to the dollar versus a desktop transaction, whereas a tablet transaction, on average, is worth $1 (the same) versus a desktop transaction. Several different factors account for the lower basket size on mobile phones. For instance, there’s a good number of people who buy on mobile phones who don’t have daily…

    David Cohen/ AllFacebookin Facebook- 21 readers -
  • Mobile Draws Stronger Neurological Responses Than TV (Study)

    … Facebook IQ commissioned neuromarketing agency SalesBrain to (literally) get inside of its users’ heads. The social network’s insights arm studied the brain and physiology responses of people shown the same content on smartphones and TVs, focusing on engagement, attention, emotion and retention. Facebook IQ head of audience insights Helen…

    David Cohen/ AllFacebookin Mobile- 22 readers -
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