Helen Crossley

  • Facebook’s Helen Crossley on the 3 Big Mobile-Commerce Questions

    … came of age exerting control through a mouse or a remote. For instance, 83 percent of millennials research products on their smartphone compared to 66 percent of Gen Xers (the “Mouse Generation”) and 25% of baby boomers (the “Remote Generation”). 69 percent of millennials buy products on their smartphone compared to 53 percent of Gen Xers and 16 percent of boomers. Readers: What did you think of Crossley’s insights? …

    David Cohen/ AllFacebookin Facebook- 12 readers -
  • Mobile Draws Stronger Neurological Responses Than TV (Study)

    … Facebook IQ commissioned neuromarketing agency SalesBrain to (literally) get inside of its users’ heads. The social network’s insights arm studied the brain and physiology responses of people shown the same content on smartphones and TVs, focusing on engagement, attention, emotion and retention. Facebook IQ head of audience insights Helen…

    David Cohen/ AllFacebookin Mobile- 15 readers -
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