Helen Crossley

  • Facebook’s Helen Crossley on the 3 Big Mobile-Commerce Questions

    … Mobile grabbed hold of the holiday shopping season in 2014, and there is no reason to believe that trend won’t continue this year. Helen Crossley (left in the photo), head of consumer insights research for Facebook IQ, spoke with the social network’s direct-response product marketing director, Kelly Graziadei (right), in search of answers…

    David Cohen/ AllFacebookin Facebook- 17 readers -
  • Mobile Draws Stronger Neurological Responses Than TV (Study)

    … Facebook IQ commissioned neuromarketing agency SalesBrain to (literally) get inside of its users’ heads. The social network’s insights arm studied the brain and physiology responses of people shown the same content on smartphones and TVs, focusing on engagement, attention, emotion and retention. Facebook IQ head of audience insights Helen…

    David Cohen/ AllFacebookin Mobile- 17 readers -
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