Helen Crossley

  • Facebook’s Helen Crossley on the 3 Big Mobile-Commerce Questions

    … Mobile grabbed hold of the holiday shopping season in 2014, and there is no reason to believe that trend won’t continue this year. Helen Crossley (left in the photo), head of consumer insights research for Facebook IQ, spoke with the social network’s direct-response product marketing director, Kelly Graziadei (right), in search of answers…

    David Cohen/ AllFacebookin Facebook- 22 readers -
  • Mobile Draws Stronger Neurological Responses Than TV (Study)

    … Crossley (pictured), SalesBrain founder and CEO Christophe Morin and ZESTxLabs president Paul Zak discussed the results in a Facebook IQ post, and highlights follow: Crossley: What we have seen is that, with the advent of mobile, we’re moving from fewer bigger, longer moments manufactured by the media and marketing industry to a time when people…

    David Cohen/ AllFacebookin Mobile- 23 readers -
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