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For much of the past two decades, industry experts and thought leaders have speculated about the “death” of advertising. Advances in technology have opened new doors for reaching audiences, businesses are looking for new ways to reach their target customers and the old-world principles that dictated advertising strategies have evolved. But is the world of advertising really dead? Absolutely not.
… Use Hello Bar and OptinMonster To Collect Email Addresses To leverage the power of email marketing, you first need an email address capture strategy. Take your cue from social media. They use email keep you returning to their platforms with mailings notifying you of recent developments. Content Marketing Institute’s Joe Pulizzi focuses…