Henneke

  • How To Use 2018 B2B Content Marketing Trends To Improve Results

    … metrics to yield optimal results. Let’s take a deeper look at the results to see how you can improve your 2018 B2B content marketing. 2018 B2B Content Marketing Trends: How To Focus Your Strategy For years, Joe Pulizzi has been banging the content marketing drum loudly for a documented strategy including a well-defined, differentiated content…

    Heidi Cohen/ Heidi Cohenin Content How To's- 25 readers -
  • How To Write Better Headlines Based On Data [Research]

    …. 3. Include your headline in your first content creation pass Big Bold Branding’s Pamela Wilson recommends start writing by creating a backbone for your piece. Specifically she means the headline and main point subheads. Wilson purposely avoids calling it an outline due to the elementary school-related baggage the word is associated with. I like…

    Heidi Cohen/ Heidi Cohenin Content Blogging How To's- 16 readers -
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