Henneke Duistermaat

  • Influencer Co-Created Content: Complete Blogger Guide

    …. Here’s what an influencer request destined for the trash looks like: Function: Attracts attention and broadens audience with associated names. Who: Tends to be promoters and influencers. Ideally you take a page from Aaron Orendorff. Build relationships before you ask for the influencer’s input. Even your readers and co-workers have feelings…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 34 readers -
  • Content Uberization: Sharing Economy Meets Content

    … about it. Recently, Associated Press Strategy Manager, Francesco Marconi, dubbed the rise of long form content on sites like LinkedIn Publishing and Medium “homeless content”. The reality is that content created as part of the sharing economy is NOT homeless. Uberized content doesn’t ride social media subways begging for attention. It has a home…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 37 readers -
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