Henneke Duistermaat

  • Influencer Co-Created Content: Complete Blogger Guide

    …. Here’s what an influencer request destined for the trash looks like: Function: Attracts attention and broadens audience with associated names. Who: Tends to be promoters and influencers. Ideally you take a page from Aaron Orendorff. Build relationships before you ask for the influencer’s input. Even your readers and co-workers have feelings…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 32 readers -
  • Content Uberization: Sharing Economy Meets Content

    … support. This supports your brand by giving it a human face. Use a consistent content voice to show your brand. Your brand’s voice represents your company’s personality. (Need voice help? Ann Handley has a short 5 pointer every marketer should read and Henneke has compiled a mini-course on voice. Include images reflecting your brand. People…

    Heidi Cohen/ Heidi Cohenin Content Blogging- 33 readers -