Herbert Blumer

Herbert George Blumer (March 7, 1900 – April 13, 1987) was an American sociologist whose main scholarly interests were symbolic interactionism and methods of social research. Believing that individuals create their own social reality through collective and individual action, he was an avid interpreter and proponent of George Herbert Mead’s work on symbolic interactionism. Blumer eventually became the leading symbolic interactionist of his time and wrote the book Symbolic Interactionism, which is known as the clearest theoretical statement of symbolic interactionism. An ongoing theme throughout his work, he argued that the creation of social reality is a continuous process.
Posts about Herbert Blumer
  • How to Beat the Inverse Proportionality Marketing Paradox

    … Earned Media, Executive's Corner, Owned Media, Relationship Building There’s a problem in marketing that’s keeping my colleague awake at night. He wants to provide his clients with excellent results, but finds new and emerging channels of communication present a perplexing problem. In this article, “The Late-Adoption/Profitability Paradox…

    Rodger Johnson/ Relevancein How To's- 9 readers -
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