Herbert Blumer

Herbert George Blumer (March 7, 1900 – April 13, 1987) was an American sociologist whose main scholarly interests were symbolic interactionism and methods of social research. Believing that individuals create their own social reality through collective and individual action, he was an avid interpreter and proponent of George Herbert Mead’s work on symbolic interactionism. Blumer eventually became the leading symbolic interactionist of his time and wrote the book Symbolic Interactionism, which is known as the clearest theoretical statement of symbolic interactionism. An ongoing theme throughout his work, he argued that the creation of social reality is a continuous process.
Posts about Herbert Blumer
  • How to Beat the Inverse Proportionality Marketing Paradox

    …, argued niche groups are interdependent to the shared issue that affects them. Building on Blumer, Putnam and Stohl’s research, we can understand that identifying niche groups gives marketers a strategic advantage when providing media relations services. Niche groups are interdependent because they share the same values, beliefs, views, understand…

    Rodger Johnson/ Relevancein How To's- 10 readers -
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