Herbert Blumer

Herbert George Blumer (March 7, 1900 – April 13, 1987) was an American sociologist whose main scholarly interests were symbolic interactionism and methods of social research. Believing that individuals create their own social reality through collective and individual action, he was an avid interpreter and proponent of George Herbert Mead’s work on symbolic interactionism. Blumer eventually became the leading symbolic interactionist of his time and wrote the book Symbolic Interactionism, which is known as the clearest theoretical statement of symbolic interactionism. An ongoing theme throughout his work, he argued that the creation of social reality is a continuous process.
Posts about Herbert Blumer
  • How to Beat the Inverse Proportionality Marketing Paradox

    … the marketer spends hours pitching without much success. How we turn inverse proportional service delivery on its ear starts with challenging the notion many marketers hold about an audience and replacing it with a more strategic understanding of niche groups. Why Audiences Are Different Than Niche Groups Scan a few marketing blogs and you’ll see most…

    Rodger Johnson/ Relevancein How To's- 9 readers -
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