Heritage Content

  • The Double-Edged Sword of Heritage Content

    … Winston Churchill once said, “History will be kind to me, for I intend to write it.” Sure, he was talking about global politics, but on a basic level, Churchill was thinking about legacy. And now, almost 70 years later, brands are thinking along the same lines, creating content that tells and shapes the history of their companies. When you try…

    Tessa Wegert/ The Content Strategistin Content- 14 readers -
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