Heritage Content

  • The Double-Edged Sword of Heritage Content

    … of course there is—to define the practice: heritage content. At its best, heritage content helps brands can control their own narrative and educate consumers. Following in the footsteps of companies like LEGO, whose 15-minute YouTube animation “The LEGO Story” went viral in 2012, marketers are now finding new methods of packaging their histories…

    Tessa Wegert/ The Content Strategistin Content- 14 readers -
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