High Maintenance

  • In YouTube’s shadow, Vimeo turns to exclusives

    … Trying to out-YouTube YouTube is a losing proposition. For scrappy, indie video platform Vimeo that means differentiating in everything from advertising (it has never had any) to tech (it has a host of tools for creators and the sharpest streams around). And increasingly, it means offering exclusive series from — you guessed it — YouTube stars…

    Eric Blattberg/ Digiday- 12 readers -
  • Vimeo sets up shop between YouTube and Hulu

    … of Greenlight Media and Marketing. “I’m excited to see how Jason Kilar’s [Vessel] will compete with that.” The next big evolution for Vimeo is original content, bringing the platform slightly closer to publisher territory. In late May, the company agreed to fund six original episodes of “High Maintenance,” a Web series that follows a neurotic New York…

    Eric Blattberg/ Digidayin Social Twitter YouTube- 11 readers -
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