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… like me bouncing off your site—people looking for solutions to problems that have nothing to do with your products. It’s safe to say your conversions will be abysmal. Acquiring the wrong traffic is the single biggest reason your high traffic website isn’t converting. It’s a simple concept, but let’s look at another example to see how easily…
The more relevant your landing page is to a visitor, the more likely he is to convert. This is the exact reason we spend our lives A/B testing headlines, call-to-action forms, and page placements: to be as visually relevant as possible. (Apologies for the obvious statements, but hang with me here.