Higher Education

  • Express your digital leadership to the community through a beautiful and functional website.

    …The South Florida Interactive Marketing Association (South Florida IMA) has been the voice of digital marketing for over a decade in the South Florida market offering lifelong learning, first-rate networking opportunities and professional growth for marketing professionals in Broward, Miami-Dade and Palm Beach counties. Starmark was challenged with redeveloping an out-of-date website with new creative... View Article…

    Starmark- 4 readers -
  • Starmark partners with FIU School of Business on “10 Ways to Give” campaign

    …Starmark partnered with FIU to develop the first-ever College of Business Annual Giving campaign which launched May 11 – 20th titled “10 Ways to Give.” The campaign focused on showcasing the impact that individual donations to the college make in the lives of students and the community. The campaign elements included: print ads, mobile landing…

    Starmark- 10 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … photo credit: matt.hintsa via cc According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing. Take a page…

    Chris Lucas/ Convince and Convertin EMail Content- 6 readers -
  • PPC Roundtable: Back To School

    … membership durations increasing urgency for the longer durations. We've seen great success with this in other accounts. Give it a try! Have The "Back To School" Mentality I remind myself that "back to school" is indeed a holiday that needs the same attention as holiday campaigns run during Q4. As PPC professionals, I think we sometimes forget…

    Matt Umbro/ PPC Heroin Paid Search- 3 readers -