Higher Education

  • Express your digital leadership to the community through a beautiful and functional website.

    …The South Florida Interactive Marketing Association (South Florida IMA) has been the voice of digital marketing for over a decade in the South Florida market offering lifelong learning, first-rate networking opportunities and professional growth for marketing professionals in Broward, Miami-Dade and Palm Beach counties. Starmark was challenged with redeveloping an out-of-date website with new creative... View Article…

    Starmark- 4 readers -
  • Starmark partners with FIU School of Business on “10 Ways to Give” campaign

    …Starmark partnered with FIU to develop the first-ever College of Business Annual Giving campaign which launched May 11 – 20th titled “10 Ways to Give.” The campaign focused on showcasing the impact that individual donations to the college make in the lives of students and the community. The campaign elements included: print ads, mobile landing…

    Starmark- 10 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … analytics. From prospective students to alumni, technology creates tracking and evaluation. 2. Total Brand Consistency One of the top roles of a CMO is ownership of the institutional brand. CMOs can enforce consistent brand guidelines and improve brand recognition. Currently, 45% of percent of higher ed professionals think their marketing department…

    Chris Lucas/ Convince and Convertin EMail Content- 5 readers -
  • PPC Roundtable: Back To School

    … As series week comes to a close, we asked our authors for one final piece of advice for back to school planning. Here is that question: How do you ensure that your clients stand out during back to school season? Sales Directions In approaching the back to school season for e-commerce, there are 2 directions to point your sails (and sales…

    Matt Umbro/ PPC Heroin Paid Search- 3 readers -
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