Higher Education

  • Starmark partners with FIU School of Business on “10 Ways to Give” campaign

    …Starmark partnered with FIU to develop the first-ever College of Business Annual Giving campaign which launched May 11 – 20th titled “10 Ways to Give.” The campaign focused on showcasing the impact that individual donations to the college make in the lives of students and the community. The campaign elements included: print ads, mobile landing…

    Starmark- 10 readers -
  • Top 4 Digital Priorities for Higher Ed CMOs

    … photo credit: matt.hintsa via cc According to new research from Formstack, 35% of universities currently have a Chief Marketing Officer, or CMO. In this relatively new role, CMOs are changing how higher education approaches marketing. With the right digital priorities, CMOs can have a forward-thinking impact on higher ed marketing. Take a page…

    Chris Lucas/ Convince and Convertin EMail Content- 9 readers -
  • PPC Roundtable: Back To School

    …. Be Aggressive with Ad Position As we go into the busy season for education, I make sure we are as aggressive as possible with ad position. This is the time of year to drive leads by taking advantage of increased traffic in the education vertical. During the back to school season, we do a little less testing of less popular program offerings and spend more…

    Matt Umbro/ PPC Heroin Paid Search- 4 readers -