• Connecting With Gen Z: A Playbook for Digital Marketers

      The digital marketing world is fixated on millennials, but the next generation of consumers is coming of age. Generation Z, also known as “post-millennials,” commonly refers to the cohort of individuals born after 1996. Barely out of high school, Gen Zs already have about $44 billion in spending power.

      AllTwitterin Social Facebook- 12 readers -
  • NBCUniversal to Create Snapchat-Exclusive Short-Form TV Shows

    … The NBCUniversal peacock will be showing off more and more of its content tail feathers via Snapchat. The media company and the social networking application Monday announced an expansion of their partnership, under which short-form versions of several popular NBCUniversal television shows will be created exclusively for Snapchat…

    David Cohen/ AllFacebook- 17 readers -
  • Facebook Diversity: ‘Positive but Modest Change’

    … Facebook continues to make slow progress in its diversity efforts, and global director of diversity Maxine Williams admitted in a Newsroom post that much work remains to be done. Williams provided the following statistics about Facebook’s employee roster: U.S. overall: 55 percent white, 36 percent Asian, 4 percent Hispanic, 3 percent two…

    David Cohen/ Inside Facebookin Social Facebook- 22 readers -
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