Hispanics

  • Snapchat Inks Mitú for Discover Channel

    … Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú. Christopher Heine of SocialTimes parent Adweek reported on the addition of Mitú, which focuses on Hispanic-American youths with English-language content. Heine reported that Mitú averages 160 million viewers per…

    David Cohen/ Inside Facebook- 9 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    …-quality data that can empower marketers with the actionable insights they need to better connect with Gen Zs. A consumer-packaged-goods company recently wanted to increase awareness of a snack-food product among 13- to 17-year-old males. The brand prepared a variety of assets for testing: humorous ads, informational ads, long videos, short videos…

    AllTwitterin Social Facebook- 17 readers -
  • NBCUniversal to Create Snapchat-Exclusive Short-Form TV Shows

    … The NBCUniversal peacock will be showing off more and more of its content tail feathers via Snapchat. The media company and the social networking application Monday announced an expansion of their partnership, under which short-form versions of several popular NBCUniversal television shows will be created exclusively for Snapchat…

    David Cohen/ AllFacebook- 18 readers -
  • Facebook Diversity: ‘Positive but Modest Change’

    … Facebook continues to make slow progress in its diversity efforts, and global director of diversity Maxine Williams admitted in a Newsroom post that much work remains to be done. Williams provided the following statistics about Facebook’s employee roster: U.S. overall: 55 percent white, 36 percent Asian, 4 percent Hispanic, 3 percent two…

    David Cohen/ Inside Facebookin Social Facebook- 23 readers -
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