Hispanics

  • Snapchat Inks Mitú for Discover Channel

    … Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú. Christopher Heine of SocialTimes parent Adweek reported on the addition of Mitú, which focuses on Hispanic-American youths with English-language content. Heine reported that Mitú averages 160 million viewers per…

    David Cohen/ Inside Facebook- 14 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … history and armed with the knowledge that U.S. Hispanics spend more than other demographics on CPG, the brand prepared creatives in Spanish as well as English. Using Facebook’s advanced targeting technology, SocialCode found pockets of efficiency by programmatically pushing ads accompanied by Spanish text to the subset of Gen Z most likely to engage…

    AllTwitterin Social Facebook- 28 readers -
  • NBCUniversal to Create Snapchat-Exclusive Short-Form TV Shows

    … Sept. 19. Next up will be The Rundown from E! News, launching on Snapchat Sept. 8 and featuring content that will be exclusive to the app. Other shows will be part of the deal, including NBC’s The Tonight Show Starring Jimmy Fallon and Saturday Night Live, as well as to-be-determined fare from NBCUniversal’s entertainment, news, sports…

    David Cohen/ AllFacebook- 20 readers -
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