Hispanics

  • Connecting With Gen Z: A Playbook for Digital Marketers

    … history and armed with the knowledge that U.S. Hispanics spend more than other demographics on CPG, the brand prepared creatives in Spanish as well as English. Using Facebook’s advanced targeting technology, SocialCode found pockets of efficiency by programmatically pushing ads accompanied by Spanish text to the subset of Gen Z most likely to engage…

    AllTwitterin Social Facebook- 17 readers -
  • NBCUniversal to Create Snapchat-Exclusive Short-Form TV Shows

    … The NBCUniversal peacock will be showing off more and more of its content tail feathers via Snapchat. The media company and the social networking application Monday announced an expansion of their partnership, under which short-form versions of several popular NBCUniversal television shows will be created exclusively for Snapchat…

    David Cohen/ AllFacebook- 18 readers -
  • 18% of Social Media Users Have Changed Profile Pictures for Issues, Events (Survey)

    … the ages of 18 and 49. Females were more likely to change their social media profile pictures than males, and African Americans were more likely to do so than whites and Hispanics. About one out of five users aged 18 through 29 and 30 through 49 changed their profile pictures, compared with 13 percent of those 50 through 65 and just 5 percent of those 65 and older. Readers: Have you ever changed your profile pictures in response to issues or events? …

    David Cohen/ Inside Facebookin Social- 12 readers -
  • Facebook Diversity: ‘Positive but Modest Change’

    … been completed by the company’s entire management team, with \"teams across the world\" to follow. The launch of the Computer Science & Engineering Chapter on Lean In. Williams concluded: While we have achieved positive movement over the past year, it’s clear to all of us that we still aren’t where we want to be. There’s more work to do…

    David Cohen/ Inside Facebookin Social Facebook- 23 readers -
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