Hispanics

  • Snapchat Inks Mitú for Discover Channel

    … Snapchat is following up last week’s partnership expansion with Turner with an announcement this week of a Discover channel for Mitú. Christopher Heine of SocialTimes parent Adweek reported on the addition of Mitú, which focuses on Hispanic-American youths with English-language content. Heine reported that Mitú averages 160 million viewers per…

    David Cohen/ Inside Facebook- 10 readers -
  • Connecting With Gen Z: A Playbook for Digital Marketers

    … to determine the right length for your brand: Video ads shorter than 15 seconds drove up to 124 percent higher video completion rates than 16- to 30-second videos, which came as no surprise to the client. Bloomberg estimates that the average Gen Z has an eight-second attention span. Experiment with different creative tones to find what works for your brand…

    AllTwitterin Social Facebook- 20 readers -
  • NBCUniversal to Create Snapchat-Exclusive Short-Form TV Shows

    … The NBCUniversal peacock will be showing off more and more of its content tail feathers via Snapchat. The media company and the social networking application Monday announced an expansion of their partnership, under which short-form versions of several popular NBCUniversal television shows will be created exclusively for Snapchat…

    David Cohen/ AllFacebook- 19 readers -
  • 18% of Social Media Users Have Changed Profile Pictures for Issues, Events (Survey)

    … the ages of 18 and 49. Females were more likely to change their social media profile pictures than males, and African Americans were more likely to do so than whites and Hispanics. About one out of five users aged 18 through 29 and 30 through 49 changed their profile pictures, compared with 13 percent of those 50 through 65 and just 5 percent of those 65 and older. Readers: Have you ever changed your profile pictures in response to issues or events? …

    David Cohen/ Inside Facebookin Social- 16 readers -
  • Facebook Diversity: ‘Positive but Modest Change’

    … Facebook continues to make slow progress in its diversity efforts, and global director of diversity Maxine Williams admitted in a Newsroom post that much work remains to be done. Williams provided the following statistics about Facebook’s employee roster: U.S. overall: 55 percent white, 36 percent Asian, 4 percent Hispanic, 3 percent two…

    David Cohen/ Inside Facebookin Social Facebook- 25 readers -
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