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This weekend, I met for coffee with a friend who worked in the home services industry. He was lamenting that his firm had a contract with an SEO agency over the last few years but he just wasn’t sure whether or not they were getting a return on investment for the money they’d spent with them. The total was well over $100,000 in the lifetime with the consultant.
… and co-founder of Search Engine Marketing New England; and Barry Schwartz, CEO of RustyBrick and founder of Search Engine Roundtable. The documentary also features a section on former Google frontman Matt Cutts, although Cutts himself doesn’t appear in the movie in person. Each of them tells the tale of how they came to the search industry, which…