Hitwise

Experian Hitwise is a division of Experian that measures website traffic by collecting data directly from ISP networks.The service provides data on trends in visitor behavior and measures website market share. The Hitwise product is a commercial platform whereby customers pay Hitwise a premium to access data reports for their vertical. A common use of Hitwise is to measure market share on the internet. In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian for $240m on 19 April 2007.
Posts about Hitwise
  • Crushing It With Competitive Intelligence Analysis: Best Metrics, Reports

    Half-way through this post, you'll seriously wonder why you've spent so much time obsessing with Adobe/Google Analytics/Chartbeat or other web analytics tool. When you are done reading the post, you'll be super mad that your marketing strategy is not more influenced by your competitor's data! Such is the power of being able to proactively identify which of your competitor's st ...

    Avinash Kaushik/ Occam's Razor- 56 readers -
  • Award Winning Client – Drapers Independents 2014

    … When a client wins an award, it’s extremely satisfying to hear that you were a contributing factor to their hard won success. Last week, we had the pleasure of hearing that our client, A Hume, won both the Best Independent Multichannel Operator and the Independent Retailer of the Year. Both awards were picked up at the Drapers Independents Award…

    Attacat of Edinburghin Social Paid Search SEO- 5 readers -