Experian Hitwise is a division of Experian that measures website traffic by collecting data directly from ISP networks.The service provides data on trends in visitor behavior and measures website market share. The Hitwise product is a commercial platform whereby customers pay Hitwise a premium to access data reports for their vertical. A common use of Hitwise is to measure market share on the internet. In 2006 Hitwise was valued at £180m and was subsequently acquired by Experian for $240m on 19 April 2007.
Posts about Hitwise
  • How Top Restaurants Serve Up and Stack Up in Mobile SEO

    The Search Agency (TSA) has conducted yet another analysis of how top companies are creating their mobile experiences online, and this time, it sank its teeth into the restaurant and catering sector. The "mobile experience scorecard" consists of a set of criteria weighing factors on a website, like the type of mobile site, social media presence, geolocation API, and click-to ...

    Jessica Lee/ Search Engine Watch- 6 readers -