Hoffman/Lewis Advertising

  • Why You Shouldn’t Waste Your Money on Online Display Ads

    …, according to Bob Hoffman, retired CEO and chairman of Hoffman/Lewis Advertising: One-half, or more, of paid online display ads never appear in front of humans. Middleman agencies have been receiving kickbacks for traffic “volume discounts” based on fraudulent ad impressions. Ad networks and publishers knowingly trade bot traffic because it earns…

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