Hogwarts Express

Hogwarts School of Witchcraft and Wizardry, shortened Hogwarts, is a fictional British school of magic for students aged eleven to eighteen, and is the primary setting for the first six books in J.K. Rowling's Harry Potter series.Rowling has suggested that she may have inadvertently taken the name from the hogwort plant (Croton capitatus), which she had seen at Kew Gardens some time before writing the series, although the names "The Hogwarts" and "Hoggwart" appear in the 1954 Nigel Molesworth book How To Be Topp by Geoffrey Willans.Hogwarts school was voted as the 36th best Scottish educational establishment in a 2008 online ranking, outranking Edinburgh's Loretto School.
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  • Conversion Tracking is the Hermione Granger of PPC

    … Let’s take a minute and talk about conversion tracking— the process that, you know, lets you know when your PPC campaigns are successful, and when they are not. Pretty important stuff, yeah? But rather than take the notion of “conversion tracking is important” at face value, perhaps a high-level explanation of why is in order. Why…

    Kevin Klein/ PPC Heroin Paid Search- 4 readers -
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