Holiday Advertising

  • How 4 Top Retailers Are Keeping Holiday Ad Creative Fresh on Social Media

    … Your holiday ad campaigns may be in full swing across Facebook, Instagram, and Twitter, but the work of a profit-driven advertiser is never done. During the competitive holiday advertising season, it’s important to keep things fresh, or you’ll risk leaving lucrative end-of-year revenue on the table. With so much competition in the ad marketplace…

    Nanigansin Social How To's- 12 readers -
  • Mobile Game Advertising Benchmarks: A Cheatsheet For Winning The Holidays [SlideShare]

    … advertising as a critical engine of business growth. But during Q4, retailers tend to dominate the Facebook marketplace, driving up competition and driving away many performance-oriented game advertisers. This increased competition doesn’t mean that mobile game advertisers should avoid Facebook altogether during the holiday season. Savvy…

    Nanigans- 16 readers -
  • The Playbook: An Online Marketer’s Holiday Advertising Checklist

    … To grow revenues in the competitive world of digital advertising, you need a winning playbook. That’s why we launched The Playbook, a video series featuring data-driven strategies and tips to take your direct response performance to the next level. The holiday shopping season can be the most prosperous time of year for retailers. However, it’s…

    Nanigansin Retargeting- 17 readers -
  • Deck the Halls With These 4 Advertising Strategies For The 2016 Holiday Shopping Season

    … This article originally appeared on IBM’s THINK Marketing blog. It may be September, but your competitors already have snow, Santa and holiday gifts on their minds. As you plan your holiday season ad campaigns, knowing how customers will be shopping this year will help you reach them most effectively and stay ahead of the curve. Equip your…

    Nanigans- 15 readers -
  • 4 Retail Instagram Ads That Are Winning The Holidays

    … The 2015 holiday season will be a particularly special one for Instagram. The photo sharing site rolled out advertising capabilities to all companies this year, making this the first holiday season where businesses can use the platform to draw in customers during Black Friday, Cyber Monday, and beyond. Instagram’s primarily mobile platform means…

    Nanigansin Social- 8 readers -
  • 5 Rules for Socially Engaged Holiday Marketing

    … Electronics and Toys & Games verticals. Moreover, dynamic seasonal changes are expected to occur as each holiday approaches and consumers focus in tighter on holiday-specific spending, shopping, searching, and sharing. For instance, one of the top ranked categories, costumes, under Apparel will drop dramatically after Halloween. Perhaps…

    Inside Facebookin Social- 9 readers -