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Ho! Ho! Ho-oh, no! It’s not that time of year again, is it? Well, not quite – but it is already October, and that means that it won’t be long before the C-word will be spilling glitteringly from the lips of every man, woman, child and marketer (for I’m not sure we qualify as being any of the above) from London to Brisbane and back again.
Does the thought of approaching holidays overwhelm you? Does your strategy mean ignoring this glaring fact and hope for a miracle? You are a small business owner and you know the importance of mainlining your social media presence at all times. And that includes holidays. And so when you realize that Halloween is just around the corner, or Christmas isn’t that far away, you fe ...
…. As you identify commonalities (what they like to read, what makes them click, what they love to buy) look for cross-selling opportunities. Segmentation lets these customers know you’ve thought about them deeply and care about their needs and desires. Demonstrate that you’re willing to repay loyalty. You could offer discounts on multiple sales…