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… prepare for them in advance. Use your seasonal promotions as the backbone of your content calendar, filling them in before adding anything else to your schedule. Even if you generally only plan one quarter at a time, go ahead and mark off all the annual events for the whole year. Work backwards from each holiday to build out a full plan for each…
Webinars have become valuable marketing tools for businesses in all industries. With just one event, entrepreneurs can connect with professionals around the globe, make valuable connections and establish themselves as thought leaders on various topics. But choosing a unique, attention-grabbing topic can be challenging, especially with so many other webinars competing for attention.
… The holiday season is officially in full swing and content publishers everywhere know what that means: Tis’ the season to be seen and heard with the goal of ending the year strong. What kind of “strong” am I referring to? Typically when we think of Q4 results we think shopping and monetization. However, monetization is contingent upon strong…
… Content Marketing, Owned Media, Shared Media Published 1 min ago | By: Brad Kuenn As we approach the close of the 2014 holiday season, it’s safe to assume we’ve seen our fair share of holiday-themed content in our news feeds. There is a good reason for this: For marketers, holiday content simply works. Like clockwork, companies from all…