Holiday Email Campaigns

  • Holiday Email Marketing Q&A: Your Planning Questions Answered

    Need help planning your holiday email campaign? You’re not alone. In our recent webinar, How to Get Holiday Ready: Your Festive Email Plan, Matthew Potter, Regional VP EMEA at Movable Ink and Skip Fidura, Client Service Director at dotmailer, talked about developing an email campaign that has the stamina to last the full holiday season.

    Movable Ink Blog- 11 readers -
  • 4 Ways to Make Your 4th of July Email Campaign Rock

    … Summer has officially unofficially started. Memorial Day has passed, and Independence Day is just around the corner. And if you’re a marketer, you’ve probably already started to plan your July 4th campaigns. And if you haven’t, you should. According to data from MailCharts, the first email for a July 4th campaign was sent out by Trip Advisor…

    Movable Ink Blogin EMail- 6 readers -
  • Holiday Email Activity Report: Nov. 30 – Dec. 6

    … The holiday shopping season can make or break a retailer’s year, and a successful email campaign can tip the scales in the right direction. There are several components to a successful campaign, but to hit the target, you need to know how your customers are interacting with your emails, and in what context, so you can optimize and contextualize…

    Movable Ink Blogin EMail- 6 readers -
  • Stores Closing on Black Friday; Online is Always Open

    … Day holiday itself, presumably to avoid the Black Friday crowds. In addition, online sales records are continuing to be set year after year over the full holiday weekend and that sound you hear is opportunity knocking on the email marketing door. The statement from REI president and CEO Jerry Stritzke noted in part that, “Black Friday…

    Movable Ink Blogin EMail- 10 readers -
  • Deliverability: The Holiday Crucible

    … occur over time rather than suddenly. eDataSource research shows that most senders with reasonable open/read rates can send up to one message a day per subscriber without a problem, and even more in the Holiday period. – Send email your subscribers will be interested in opening, because it’s targeted and populated with content based on subscriber…

    Movable Ink Blogin Affiliate EMail- 6 readers -
  • Improve Holiday Email Conversion Rates With These 3 Tips

    … a chance to act on it, always give them another opportunity to buy. Track holiday shipping deadlines and swap out expired shipping offers with a new offer for online gift cards or send them to a post-holiday sale. Check back soon for more holiday email strategies. This entry was posted in Contextual Marketing, Email Marketing and tagged contextual emails, contextual marketing, holiday email campaigns on Thursday, October 1st, 2015 by Amy Mullen.…

    Movable Ink Blogin EMail- 7 readers -
  • Lessons from Past Retail Holiday Campaigns

    … We recently co-hosted a webinar with John Landsman from eDataSource, and he shared some insight into Amazon’s 2014 holiday email activity — specifically their Black Friday and Cyber Monday activity. In today’s post, we recap a few highlights on campaign vs. send volumes, as well as delivered and read rates. eDataSource compared Amazon’s 2014…

    Movable Ink Blogin EMail- 4 readers -
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