Holiday Email Campaigns

  • Holiday Email Marketing Q&A: Your Planning Questions Answered

    … Need help planning your holiday email campaign? You’re not alone. In our recent webinar, How to Get Holiday Ready: Your Festive Email Plan, Matthew Potter, Regional VP EMEA at Movable Ink and Skip Fidura, Client Service Director at dotmailer, talked about developing an email campaign that has the stamina to last the full holiday season. We…

    Movable Ink Blogin EMail- 13 readers -
  • 4 Ways to Make Your 4th of July Email Campaign Rock

    … Summer has officially unofficially started. Memorial Day has passed, and Independence Day is just around the corner. And if you’re a marketer, you’ve probably already started to plan your July 4th campaigns. And if you haven’t, you should. According to data from MailCharts, the first email for a July 4th campaign was sent out by Trip Advisor…

    Movable Ink Blogin EMail- 7 readers -
  • Holiday Email Activity Report: Nov. 30 – Dec. 6

    … your emails. To shed a some light on your customers’ holiday email engagement behavior, each week we’ll be sharing consumer device preference data for email opens and conversions — as well as any other interesting insights we see — right through the post-holiday campaign season. Email Opens: Nov. 30 – Dec. 6 While we saw higher than average mobile…

    Movable Ink Blogin EMail- 7 readers -
  • Stores Closing on Black Friday; Online is Always Open

    … Day holiday itself, presumably to avoid the Black Friday crowds. In addition, online sales records are continuing to be set year after year over the full holiday weekend and that sound you hear is opportunity knocking on the email marketing door. The statement from REI president and CEO Jerry Stritzke noted in part that, “Black Friday…

    Movable Ink Blogin EMail- 12 readers -
  • Webinar: Driving Engagement with Compelling Email and Imagery

    … Thank you to Curalate for a fantastic webinar last week! Lalit Chopra, our Director of Strategic Partnerships, and Deb Berman, Curalate’s SVP of Strategic Partnerships, hosted a holiday webinar full of insight and tips for how to make the most of your email campaigns with compelling imagery while saving time and resources. It’s not too late…

    Movable Ink Blogin EMail- 3 readers -
  • Deliverability: The Holiday Crucible

    … occur over time rather than suddenly. eDataSource research shows that most senders with reasonable open/read rates can send up to one message a day per subscriber without a problem, and even more in the Holiday period. – Send email your subscribers will be interested in opening, because it’s targeted and populated with content based on subscriber…

    Movable Ink Blogin Affiliate EMail- 6 readers -
  • Improve Holiday Email Conversion Rates With These 3 Tips

    … Most businesses are scheduled to start sending their holiday emails after Halloween, but it’s not too late to make a few tweaks to your campaigns to increase open rates and conversions. Here are a few tips. Optimize for mobile Holiday shoppers are relying on their mobile devices more than ever before: 67% of consumers plan to use mobile more…

    Movable Ink Blogin EMail- 8 readers -
  • Lessons from Past Retail Holiday Campaigns

    … We recently co-hosted a webinar with John Landsman from eDataSource, and he shared some insight into Amazon’s 2014 holiday email activity — specifically their Black Friday and Cyber Monday activity. In today’s post, we recap a few highlights on campaign vs. send volumes, as well as delivered and read rates. eDataSource compared Amazon’s 2014…

    Movable Ink Blogin EMail- 5 readers -
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