Holiday Marketeer

  • Holiday Marketeer: 2015 Holiday Marketing Trends

    … If you found it challenging to stay on top of all the holiday creative demands that came with updating creative for shopping events like Cyber Monday, Black Friday, and Green Monday; or, if you struggled to find the time to conduct mobile-specific ad creative testing, it’s time to put a strong process in place for both of these initiatives. Reach…

    Karen Amundson/ BoostBlog- 23 readers -
  • Holiday Marketeer: Last-Minute Holiday Marketing Tips

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we talk about last-minute holiday marketing tips and metrics e-commerce marketers should know. Final shipping cutoff dates before Christmas used to signal that the e-commerce marketer’s job…

    Karen Amundson/ BoostBlogin Mobile- 25 readers -
  • Holiday Marketeer: Optimizing for Green Monday

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we talk about optimizing for Green Monday. Green Monday falls on December 14th this year, and in case you weren’t aware, it has emerged as a notable shopping holiday. Green Monday plays off…

    Karen Amundson/ BoostBlog- 20 readers -
    Earlier about the same topic:
  • Holiday Marketeer: Your December Guide for Holiday SEM Ad Creative

    … 14th. What it means for you. Like Black Friday and Cyber Monday, Green Monday has grown into a bona fide shopping holiday of its own. Test out Green Monday messaging in your holiday SEM ad creative. If there isn’t much in the way of Green Monday search volume specific to your brand, consider testing a Green Monday sitelink. Free shipping cutoff…

    Karen Amundson/ BoostBlogin Paid Search- 17 readers -
  • Holiday Marketeer: Cyber Monday SEM Checklist

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we share our Cyber Monday SEM Checklist. It’s time to prepare for Cyber Monday! To help get you through the rush and still have time to enjoy your holiday weekend, we’ve compiled a Cyber…

    Karen Amundson/ BoostBlogin Paid Search- 19 readers -
  • Holiday Marketeer: Holiday Remarketing Creative Testing

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we talk about holiday remarketing use-cases and creative testing ideas. ‘Tis the season for price comparing and deal hunting. This can lead to a lot of work and stress for customers…

    Karen Amundson/ BoostBlog- 10 readers -
  • Holiday Marketeer: Mobile SEM Ad Testing

    Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we talk about how to approach holiday mobile SEM ad testing. The holidays mark some of the biggest revenue opportunity days of the year for e-retailers. But shopping behavior is changing.

    Karen Amundson/ BoostBlog- 15 readers -
  • Holiday Marketeer: Your November Guide for Holiday SEM Ad Copy Optimization

    Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we share Holiday SEM ad copy tests you can run each week in November to boost performance. Search engine marketers frequently emphasize the importance of optimizing holiday budgets for shoppers’ research and buying p ...

    Karen Amundson/ BoostBlog- 22 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … holiday data With newly minted buy buttons, holiday creep, and mobile and in-store shopping crossover on the rise, the 2015 holiday season is already shaping up to be unlike any before. To help you prepare, we walk you through core concepts to apply to your analysis of historical holiday data. Get useful holiday insights Rather than using…

    Karen Amundson/ BoostBlog- 12 readers -
  • Holiday Marketeer: Holiday Media Budget and KPIs

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover holiday media budget and KPI planning considerations. Nothing says “holiday cheer” like planning your holiday media budget and KPIs. Holiday revenue opportunity is the size…

    Karen Amundson/ BoostBlog- 26 readers -
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