Holiday Marketeer

  • Holiday Marketeer: 2015 Holiday Marketing Trends

    …, it’s time to look back on the 2015 holiday marketing trends. Holiday marketing events like Cyber Monday saw double-digit growth As expected, Black Friday and Cyber Monday were by far the greatest revenue-generating e-commerce events in the U.S. during the 2015 holiday season. Perhaps more surprisingly, shopping behavior indicates that other…

    Karen Amundson/ BoostBlog- 15 readers -
  • Holiday Marketeer: Last-Minute Holiday Marketing Tips

    Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we talk about last-minute holiday marketing tips and metrics e-commerce marketers should know. Final shipping cutoff dates before Christmas used to signal that the e-commerce marketer’s job was done.

    Karen Amundson/ BoostBlog- 15 readers -
  • Holiday Marketeer: Optimizing for Green Monday

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we talk about optimizing for Green Monday. Green Monday falls on December 14th this year, and in case you weren’t aware, it has emerged as a notable shopping holiday. Green Monday plays off…

    Karen Amundson/ BoostBlog- 8 readers -
    Earlier about the same topic:
  • Holiday Marketeer: Cyber Monday SEM Checklist

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we share our Cyber Monday SEM Checklist. It’s time to prepare for Cyber Monday! To help get you through the rush and still have time to enjoy your holiday weekend, we’ve compiled a Cyber…

    Karen Amundson/ BoostBlogin Paid Search- 13 readers -
  • Holiday Marketeer: Holiday Remarketing Creative Testing

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy. In this installment, we talk about holiday remarketing use-cases and creative testing ideas. ‘Tis the season for price comparing and deal hunting. This can lead to a lot of work and stress for customers…

    Karen Amundson/ BoostBlog- 5 readers -
  • Holiday Marketeer: Mobile SEM Ad Testing

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we talk about how to approach holiday mobile SEM ad testing. The holidays mark some of the biggest revenue opportunity days of the year for e-retailers. But shopping behavior…

    Karen Amundson/ BoostBlogin Paid Search- 7 readers -
  • Holiday Marketeer: Get Actionable Holiday Insights from Historical Data

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover analyzing historical data to generate actionable holiday insights. Imagine if you invested every dollar of your Q4 budget in the right place at the right time, using optimal…

    Karen Amundson/ BoostBlog- 9 readers -
  • Holiday Marketeer: Holiday Media Budget and KPIs

    … Welcome to the Holiday Marketeer blog series in which Boost Media serves up hearty portions of 2015 holiday digital marketing strategy ideas. In this installment, we cover holiday media budget and KPI planning considerations. Nothing says “holiday cheer” like planning your holiday media budget and KPIs. Holiday revenue opportunity is the size…

    Karen Amundson/ BoostBlog- 13 readers -
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