Holiday Ppc

  • PPC For The New Year: Tips And Tricks

    … Holiday It’s always a safe bet to use holidays to your marketing advantage. Your PPC ads about making your New Year’s resolutions, the changes coming to the internet in the coming year, and even the styles that people will be wearing at the ball drop will all be clickable greatness that is sure to draw in viewers. It’s what they come…

    ppc.orgin Paid Search- 6 readers -
  • 2 Points to Ending a Christmas PPC Campaign

    … Over the last few weeks, I have created some articles that look into how advertisers can benefit from the Christmas holiday shopping rush – remember that many businesses make the majority of their profit around this time of the year. This is all good when it comes to starting a holiday PPC campaign. But, when should an advertiser end one…

    Will Green/ ppc.orgin Paid Search- 7 readers -
  • When to Start Thinking About Christmas in PPC

    … why there are January sales). In terms of PPC, the question advertisers need to know is when to start their Christmas PPC campaigns. If they start them too soon, they will have hit a high too early on. Too late and they will not have maximised the traffic brought in from PPC. Here are a few points to take on board to help you decide when to start…

    Will Green/ ppc.orgin Paid Search- 3 readers -
  • Merry Christmas From!

    … range of adverts appeared for this above organic search results on Google making it a great article to see what other advertisers have done to take advantage of Christmas traffic. This made it possible to highlight a few elements of a successful PPC Christmas search advert at the end of the article. Best Landing Pages For a Christmas PPC…

    Will Green/ ppc.orgin Paid Search YouTube- 9 readers -
    Earlier about the same topic:
  • Utilising the January Sales in PPC

    … At this time of year, with Christmas around the corner, advertisers of pay per click advertising need to start thinking about the next step to their pay per click campaign. For most people, they will be having too much of a jolly time to worry about their PPC campaign over Christmas. For those that want to continue the success of their campaign…

    Will Green/ ppc.orgin Paid Search- 4 readers -
  • Utilize And Test Holiday Ad Copy

    … Are you covering your various bases with coupon, deal, promo language? Which works best for you? Because users respond to holiday promotional items in various ways, it is critical that your ad copy not only reflect these deals, but also test them. Test copy with numerical values such as “Save 20%” versus “20% Off.” “2 for 1 Deal” versus “Buy…

    Hayley Cummings/ PPC Hero- 3 readers -
  • Getting Your Shopping Campaigns Holiday Ready

    … their lists and the giver wants to get exactly what is on the list. This one reason why it’s crucial to make sure you have all the information about the product included in the feed. Read more in the full white paper: How to Keep Your Agency on Top of Holiday Ecommerce Planning Tip #3 – Shipping: Adjust for Free Shipping options The number one…

    Jacob Fairclough/ PPC Heroin Paid Search Google- 3 readers -
  • Get Ready For Holiday PPC With These Tips

    … get closer to Christmas. For this reason, it has never been a better time to start preparing your pay per click advertising campaign for Christmas to gain the benefits of what Christmas does to consumers. Here are some ways you can get ready for holiday PPC. Use Holiday Keywords The first step, if you want to innovate your campaign instead…

    Will Green/ ppc.orgin Paid Search Google- 2 readers -
  • Get Your PPC Campaigns Ready For The Holiday Season

    … be an idea of what worked well and what didn’t work. Collaborate with your agency to create a promotional calendar for the season and make sure you know what promotions are running, when they start and for how long they will run. Read more in the full white paper: How to Keep Your Agency on Top of Holiday Ecommerce Planning What’s Your Budget…

    Carrie Albright/ PPC Heroin Paid Search- 3 readers -
  • PPC Roundtable: Back To School

    … membership durations increasing urgency for the longer durations. We've seen great success with this in other accounts. Give it a try! Have The "Back To School" Mentality I remind myself that "back to school" is indeed a holiday that needs the same attention as holiday campaigns run during Q4. As PPC professionals, I think we sometimes forget…

    Matt Umbro/ PPC Heroin Paid Search- 3 readers -
  • Back To School PPC: Get In The Bus Driver’s Seat

    … your own traffic, but also getting familiar with industry behavior and understanding your customer's buying cycle. If you've not yet anticipated your PPC Back to School timeline, these tools will assist you with the process. And if you have begun drawing in BTS shoppers, you'll be able to nail down some of the performance you can over the coming…

    Carrie Albright/ PPC Heroin Paid Search- 12 readers -
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