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Right after the holiday rush, all everyone wants to do (entrepreneurs included) is lie down and relax. Sales typically come to a halt as a new wave hits stores: product returns. Unwanted items will soon return to shelves as business owners scramble to find buyers for returned inventory. If you prepared for this situation ahead of time, your staff should be able to handle the influx of customers.
… prepare for them in advance. Use your seasonal promotions as the backbone of your content calendar, filling them in before adding anything else to your schedule. Even if you generally only plan one quarter at a time, go ahead and mark off all the annual events for the whole year. Work backwards from each holiday to build out a full plan for each…