Holiday Retailer

  • 5 steps to making ‘SENSE’ of early lifecycle marketing

    … greeted with a well-planned first-time buyer program, which you can read more about here in a previous column. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards. …

    Jordan Elkind/ Marketing Landin EMail- 21 readers -
  • It’s time to replace mobile-friendly with mobile-first

    …-inch canvas, all design must be mobile-first. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Liad Agmon is CEO of Dynamic Yield, whose advanced machine-learning engine builds actionable customer segments in real time, enabling marketers to increase revenue via personalization, recommendations, automatic optimization & 1:1 messaging. …

    Marketing Land- 13 readers -
  • How to drive mobile purchases this holiday season

    … Q4 is the busiest shopping season of the year, both online and off. Mobile commerce is on the rise, but there is still a gap between how much time people spend shopping on their devices and how much and how often they actually buy. Online sales account for less than 10 percent of the total global retail market. But trends may be shifting…

    Marketing Landin How To's- 21 readers -
  • For online retailers, second time’s the charm

    …. Unfortunately, their efforts consist largely of lumping first-time buyers in with everyone else in a one-size-fits-all email retargeting campaign. Given all the options available, including expanding to other marketing channels, there’s no excuse not to try every avenue to re-engage first-time buyers. As online retailers ring in the new year…

    Marketing Land- 13 readers -
  • Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

    … Jet allows the company to compete head-to-head with Amazon. To keep up and meet consumers on the platforms and channels they prefer, other brands should make their online shopping experiences as seamless and user-friendly as possible. In many ways, Amazon’s rise has changed the retail game. The growing number of people opting to shop online…

    Marketing Land- 15 readers -
  • 3 coupon affiliate myths it’s time to stop blindly believing

    … to understand that they can also have an impact throughout the user journey. Analysis of data for a high-end fashion retailer client revealed that coupon affiliates most commonly appear in the middle of the journey, during the research phase (54 percent of the time). The data also revealed that coupon publishers were the first or only affiliate nearly…

    Marketing Landin Affiliate- 25 readers -
  • Simple steps to addressing your one-time buyer problem

    … of your most loyal shoppers, but without a tailored marketing strategy, you’re likely to end up with a stocking full of folks you’ll never see again. Why do one-time shoppers represent such an opportunity cost to retailers? Take a look at the numbers: Two-time buyers are up to nine times more likely to repeat than first-time shoppers (source…

    Jordan Elkind/ Marketing Landin EMail- 13 readers -
  • Social media, the subscription economy and the new face of retail

    … or competing through a traditional channel, retailers should consider how their offerings bring value to customers and stand out from the crowd. How do subscription box sellers win their audiences? To get on consumers’ collective good side, retailers need to get to know their targets. For example, social media analysis shows that the audience…

    Marketing Landin Social- 10 readers -
  • Last-minute SEO for the holidays

    … So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016. The core criterion of any activity…

    Dave Davies/ Marketing Landin SEO- 13 readers -
    Earlier about the same topic:
  • 7 omnichannel marketing tips to attract holiday shoppers

    … Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the 2015 holiday season, according to a report…

    Jim Yu/ Marketing Land- 17 readers -
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