Holiday Retailer

  • Nailing down ads for the holiday season

    … of the best ways to reach new buyers. In 2015, Think With Google released a report that stated 50 percent of shoppers are interested in buying from new retailers. Now is the time to start pulling together your merchant feed, develop your PLA strategy and see an increase in your conversions. Testing Amazon search and sponsored product capabilities…

    Marketing Landin Display Google Retargeting- 16 readers -
  • Retailers: Here are the building blocks for winning the digital shelf

    … count on key channels like Amazon. This is an important but non-trivial task, as item setup and retailer requirements are both exhaustive and constantly changing. As this essential process moves forward, marketers need to be monitoring three important, but baseline data sources: POS (point of sale) data Out-of-stock data Pricing information…

    Andrew Waber/ Marketing Land- 14 readers -
  • Five things retailers must do this summer to prepare for holiday shopping

    …. What is sometimes overlooked with this pure focus on UX is the ability to handle large volumes of traffic. E-commerce web traffic will increase during the holidays, and retailers need to verify that their backend technology can withstand the increase in traffic. As mobile adoption continues to grow, retailers will need to adopt a multi-channel…

    Marketing Land- 11 readers -
  • Amazon advertising: Beyond Prime Day

    … book, “Co-opetition.”) Stressing the ecosystem Amazon isn’t the first “partner” that businesses are struggling to define as a friend, foe, frenemy or co-opetititor. Similar scenarios repeat throughout recent marketing and business history. Partnerships between brands and their marketing, advertising and distribution channels become strained when…

    Marketing Land- 24 readers -
  • Why data is at the center of leadership shakeups in retail

    … News of a major retailer shaking up its organizational structure isn’t usually considered news. But a few months ago, a large electronics retailer announced plans to restructure its marketing team under a different kind of CMO: its Chief Merchandising Officer. While Best Buy’s move to streamline the department may have in part been motivated…

    Marketing Land- 13 readers -
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