Holiday Retailer

    • Last-minute SEO for the holidays

      So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016.

      Dave Davies/ Marketing Landin SEO- 11 readers -
      Earlier about the same topic:
    • Pinterest & Snapchat: 12 tips to dial in your visual ads

      By this point, we’ve all traded enough Facebook advertising Q4 tips (raising hand) to write a few books on the subject. If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have many excuses. But what about for the newer social platforms that don’t have as many best practices in circulation? For re ...

      Marketing Landin Social- 11 readers -
  • For online retailers, second time’s the charm

    …, they should try singing a different tune. Should new acquaintances be forgot? No! Keep them top of mind Online retailers need to treat holiday sales the same way merchants have long regarded sales and promotions during the rest of the year. The idea isn’t just to make a sale today. It’s to build a base of loyal customers who will return tomorrow…

    Marketing Land- 8 readers -
  • Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

    … It’s almost hard to remember at this point, but it wasn’t long ago that Black Friday took place on a single, in-store day. Today, driven by online shopping’s steady growth and inherent flexibility, Black Friday can feel like an entire season; brands are launching sale days in advance and wrapping Cyber Monday into the same campaigns. However…

    Marketing Land- 10 readers -
  • 3 coupon affiliate myths it’s time to stop blindly believing

    … published by Deloitte (PDF), one in three transactions will involve a coupon or promotion this holiday season. Should the myths associated with coupons stop brands from using them, potentially prompting them to miss out on business from the many customers who do use coupons? The answer is to let the data make the decisions. Across the Rakuten Marketing…

    Marketing Landin Affiliate- 17 readers -
  • Simple steps to addressing your one-time buyer problem

    … (and revenue) this year. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards. …

    Jordan Elkind/ Marketing Landin EMail- 11 readers -
  • Social media, the subscription economy and the new face of retail

    … If you’re an impulsive person, online shopping might be your best friend, worst enemy or a little bit of both. In the past year in the US, shoppers spent more than $300 billion online, and their spending in the past quarter accounted for 8.4 percent of all retail revenue in the US. This holiday season is predicted to be even bigger than last…

    Marketing Landin Social- 9 readers -
  • 7 omnichannel marketing tips to attract holiday shoppers

    … Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the 2015 holiday season, according to a report…

    Jim Yu/ Marketing Land- 11 readers -
  • At Amazon.com, Black Friday began today

    …. Amazon has also curated hundreds of products into holiday gift guides that cover electronics, home, handcrafted items and more. Meanwhile, Amazon is offering its Prime members a number of bonuses this holiday season, including: 30-minute early access to “thousands of Lightning Deals” an extra 20 percent discount on pre-order and new release video…

    Matt Mcgee/ Marketing Land- 10 readers -
  • Strategies to maximize retail marketing efforts BEFORE holiday sales events

    … that December 11, 2015 (the two-week marker before Christmas), ranked fourth in terms of total e-commerce retail spending (slightly above Green Monday and significantly ahead of the last day for standard shipping). Preparing for dates outside of the traditional deal days is also important. Additionally, using information and insights from your Black…

    James Green/ Marketing Land- 21 readers -
  • Look to Thanksgiving dinner for holiday shopping trends

    … There’s nothing quite like the holidays: home-cooked feasts, colorful foliage, gift giving, and most importantly, visiting with friends and family you haven’t seen in a while. In thinking about the upcoming holiday season, I thought it would be interesting to create customer profiles for each family member and reflect on how affiliate marketers…

    Marketing Land- 12 readers -
  • Making sense of the latest trends in digital retail

    … One of the things I love about my job is that marketing is constantly evolving. Just when you think you have mastered the latest tools and strategies, a whole new generation of technologies emerges, creating opportunities for marketers to take their work in exciting directions. Last month, a group of my colleagues attended Shop.org, one…

    Jason Warnock/ Marketing Land- 10 readers -
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