Holiday Retailer

  • 5 steps to making ‘SENSE’ of early lifecycle marketing

    … greeted with a well-planned first-time buyer program, which you can read more about here in a previous column. Some opinions expressed in this article may be those of a guest author and not necessarily Marketing Land. Staff authors are listed here. About The Author Jordan Elkind heads the product team at Custora, an advanced customer analytics platform for e-commerce retailers. Prior to joining Custora, he earned an MBA from Wharton and worked in marketing analytics at Citi Cards. …

    Jordan Elkind/ Marketing Landin EMail- 23 readers -
  • It’s time to replace mobile-friendly with mobile-first

    … shopping day in US history, with mobile accounting for over a third of all online sales, according to Adobe. Retailers that are “thinking small” are winning the holiday sales season thus far. Recode reported that Fanatics, an online retailer of sports apparel, had over half its Thanksgiving revenue come from mobile devices, capitalizing…

    Marketing Land- 17 readers -
  • How to drive mobile purchases this holiday season

    … Q4 is the busiest shopping season of the year, both online and off. Mobile commerce is on the rise, but there is still a gap between how much time people spend shopping on their devices and how much and how often they actually buy. Online sales account for less than 10 percent of the total global retail market. But trends may be shifting…

    Marketing Landin How To's- 24 readers -
  • For online retailers, second time’s the charm

    …, they should try singing a different tune. Should new acquaintances be forgot? No! Keep them top of mind Online retailers need to treat holiday sales the same way merchants have long regarded sales and promotions during the rest of the year. The idea isn’t just to make a sale today. It’s to build a base of loyal customers who will return tomorrow…

    Marketing Land- 13 readers -
  • Lessons learned from Black Friday and Cyber Monday: Retailers must be open to change

    …, although many brands have pivoted from the Black Friday strategies of the past, the day is still a mainstay and requires consideration for every retail marketer. How do consumers really feel about Black Friday, and how should marketers respond this holiday season? Below are three takeaways from a report my company (Crimson Hexagon) put together…

    Marketing Land- 23 readers -
  • 3 coupon affiliate myths it’s time to stop blindly believing

    … published by Deloitte (PDF), one in three transactions will involve a coupon or promotion this holiday season. Should the myths associated with coupons stop brands from using them, potentially prompting them to miss out on business from the many customers who do use coupons? The answer is to let the data make the decisions. Across the Rakuten Marketing…

    Marketing Landin Affiliate- 31 readers -
  • Simple steps to addressing your one-time buyer problem

    … of your most loyal shoppers, but without a tailored marketing strategy, you’re likely to end up with a stocking full of folks you’ll never see again. Why do one-time shoppers represent such an opportunity cost to retailers? Take a look at the numbers: Two-time buyers are up to nine times more likely to repeat than first-time shoppers (source…

    Jordan Elkind/ Marketing Landin EMail- 16 readers -
  • Social media, the subscription economy and the new face of retail

    … If you’re an impulsive person, online shopping might be your best friend, worst enemy or a little bit of both. In the past year in the US, shoppers spent more than $300 billion online, and their spending in the past quarter accounted for 8.4 percent of all retail revenue in the US. This holiday season is predicted to be even bigger than last…

    Marketing Landin Social- 13 readers -
  • Last-minute SEO for the holidays

    … So, you’ve procrastinated until mid-November, and now you’re struggling to figure out how it’s possible to boost your organic search traffic for the holidays. While this is probably the ideal time to be planning for your 2017 holiday SEO strategy, right now I’m going to cover some tips for ranking for 2016. The core criterion of any activity…

    Dave Davies/ Marketing Landin SEO- 16 readers -
    Earlier about the same topic:
  • 7 omnichannel marketing tips to attract holiday shoppers

    … Businesses that sell products and services online need to fine-tune their digital marketing strategy to attract holiday shoppers during the busy — and competitive — holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the 2015 holiday season, according to a report…

    Jim Yu/ Marketing Land- 23 readers -
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