Holiday Season A/B Testing

  • A/B testing during the holidays: Risks and rewards

    …. The organization learned some important principles about the different types of messaging to use during high and low urgency seasons from the landing page tests we conducted. For more details about how the test was run, watch this landing page optimization webinar. Option 2: Hold off on testing while you conduct qualitative studies If A/B testing…

    WiderFunnel- 13 readers -
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