Holiday Season Marketing

  • A/B testing during the holidays: Risks and rewards

    …. The organization learned some important principles about the different types of messaging to use during high and low urgency seasons from the landing page tests we conducted. For more details about how the test was run, watch this landing page optimization webinar. Option 2: Hold off on testing while you conduct qualitative studies If A/B testing…

    WiderFunnel- 11 readers -
  • One Of 2014’s Hottest Mobile Retail Opportunities: User Reviews

    … will be more likely to also convert on mobile if the research experience is a good one. Find out what your customers think about your mobile site through surveys, feedback forms, focus groups, or usability testing. You'll identify problems that might prevent a new customer from choosing you, while increasing satisfaction among your loyal shoppers. You…

    Lynn Baus/ Marketing Land- 12 readers -
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