Holiday Season Marketing

  • A/B testing during the holidays: Risks and rewards

    …. The organization learned some important principles about the different types of messaging to use during high and low urgency seasons from the landing page tests we conducted. For more details about how the test was run, watch this landing page optimization webinar. Option 2: Hold off on testing while you conduct qualitative studies If A/B testing…

    WiderFunnel- 10 readers -
  • One Of 2014’s Hottest Mobile Retail Opportunities: User Reviews

    … ideas that will help drive this year's sales. Based on the customer behaviors that we saw last year, we expect mobile — browsing, showrooming and purchasing — to continue to grow in 2014, supported by research-savvy shoppers who browse user reviews before purchasing. Let's take a deeper look at this trend and explore a few simple ways…

    Lynn Baus/ Marketing Land- 8 readers -