Holiday Season Marketing

  • A/B testing during the holidays: Risks and rewards

    … Are you considering running A/B tests this holiday season? Testing during the holidays may seem like a good idea — after all, the spike in traffic can help complete a test quickly — but it’s important to understand how the results might be skewed. Consumer behavior is different during the holidays: their sense of urgency is higher, or they may…

    WiderFunnel- 14 readers -
  • One Of 2014’s Hottest Mobile Retail Opportunities: User Reviews

    … ideas that will help drive this year's sales. Based on the customer behaviors that we saw last year, we expect mobile — browsing, showrooming and purchasing — to continue to grow in 2014, supported by research-savvy shoppers who browse user reviews before purchasing. Let's take a deeper look at this trend and explore a few simple ways…

    Lynn Baus/ Marketing Land- 18 readers -
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