Holiday Shopping

  • 3 Holiday Shopping Trends Retail Advertisers Need to Know

    … It may be July, but it’s already time for marketers to start planning for the holiday shopping season. The holidays provide retailers with a tremendous opportunity to not just drive a record number of sales, but also grow their customer base to drive a year-round increase in profitability. Facebook IQ got a head start preparing advertisers…

    Nanigans- 12 readers -
  • This Holiday Season, Brands Need to Pay Special Attention to Data Details

    … This sponsored post was written by Street Fight on behalf of Brandify. The 2016 holiday season could be a huge opportunity for retailers—if they can harness a wealth of data about consumers, and apply it in real time. Every year, a flurry of activity and energy propels consumers into the marketplace as they begin preparing for gift-giving…

    Street Fightin Paid Search- 25 readers -
  • 7 Ways to Prepare Your Affiliate Program for Q4 Holiday Marketing

    … of consumers plan to finish the bulk of their holiday shopping before November, and a total of 49% should be done with their holiday purchases before Thanksgiving (November 24). If you haven’t done so already, now is a high time to get your affiliate program dressed up for Q4’s holiday marketing! There are at least 7 ways in which you can prepare for it: 1…

    Geno Prussakov/ Geno Prussakovin Affiliate- 24 readers -
  • Deck the Halls With These 4 Advertising Strategies For The 2016 Holiday Shopping Season

    … This article originally appeared on IBM’s THINK Marketing blog. It may be September, but your competitors already have snow, Santa and holiday gifts on their minds. As you plan your holiday season ad campaigns, knowing how customers will be shopping this year will help you reach them most effectively and stay ahead of the curve. Equip your…

    Nanigans- 24 readers -
  • Holiday Report: The Final Word

    … Over the 2015 holiday season — from Black Friday through the first week of the new year — we’ve been tracking consumer email behavior across industries, while keeping a close eye on the retail audience. We wanted to see which devices holiday shoppers used most often to open emails, as well as which they were more likely to click-through…

    Movable Ink Blog- 20 readers -
  • The Global Marketer’s Guide to European Holidays

    … comes early for the UK and Ireland. There, the fourth Sunday in Lent is Mothering Sunday, a day that traditionally called for families to attend church at the nearest important cathedral. Now the holiday is also an occasion to celebrate mothers with small gifts and cards. Italy, Spain and Portugal celebrate Father’s Day in March by giving fathers…

    Nanigans- 21 readers -
  • 4 Retail Instagram Ads That Are Winning The Holidays

    … it’s in perfect alignment with recent increases in mobile shopping behavior in Q4. Plus, the visual nature of the photo sharing site means it’s the ideal place to show off seasonal products and collections. Here are a few retail brands who have seized the opportunity to light up Instagram with their holiday ads. Best Buy Best Buy’s ad grabs…

    Nanigansin Social- 13 readers -
  • 3 Holiday Movie Quotes That Describe This Season’s Biggest Shopping Trends

    … With Black Friday behind us and the holiday season in full swing, now is the perfect time to dust off your favorite holiday DVD–or load it up on Netflix–and learn a thing or two about consumer behavior from Kevin McCallister, George Bailey and The Grinch himself. Crowdtap recently polled more than 500 U.S. adults to explore their shopping…

    Inside Facebook- 25 readers -
  • 6 Ways Local Merchants Can Use Rewards to Bring in Holiday Shoppers

    … ways to get customers through their doors. Many Main Street merchants are using incentives or rewards to lure in holiday shoppers, but coming up with the right strategy — one that brings in first-time customers without discounting merchandise too significantly and putting the bottom line at risk — isn’t always an easy task. We asked four industry…

    Stephanie Miles/ Street Fight- 15 readers -
  • 5 Rules for Socially Engaged Holiday Marketing

    … The holiday season is upon us and ShareThis has distilled five essential rules for reaching socially engaged consumers. Knowing what your consumers are talking about heading into the holidays with pre-holiday shopper insights can make all the difference. With the digital world being the primary driver of both online and in-store traffic…

    Inside Facebookin Social- 11 readers -
  • 6 Mobile Commerce Strategies to Drive More Holiday Season Sales

    …. There are certain important features of the mobile commerce solutions that you need to have in order to maximize the experience in this shopping channel and generate the most revenues. These include the following: Daily Deals Feature This is an important feature to have if you want to ramp up your m-commerce sales. Customers don’t want to miss out…

    AllTwitter- 20 readers -
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