Holiday Shopping Season

  • Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report)

    … Worldwide in-app revenue for the Christmas holiday in 2016 was up “significantly” year-over-year, according to new data from application store optimization company Sensor Tower. Specifically, Sensor Tower Store Intelligence found that user spending in apps over the Christmas holiday in 2016 (Dec. 24 through 26) grew 52 percent when compared…

    AllFacebook- 22 readers -
  • All the Feels: How Brands Use Holiday Video Campaigns

    … examples of 2016 holiday videos that have been making waves and grabbing attention. A timely angle Most holiday videos promote a feeling of togetherness, but British retailer and e-commerce platform Marks & Spencer added a modern twist to get its message across: Mrs. Claus. The creative minds behind this three-minute video not only tapped…

    AllTwitterin How To's- 27 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    …-value. Drive repeat actions: Once the right customers have your app, the challenge is keeping them engaged over time. App remarketing is an effective way to re-engage people who have already installed your app—letting you market to them based on what they’ve been browsing. This is critical as more and more people turn to mobile for shopping…

    David Cohen/ AllFacebookin Social Facebook- 18 readers -
  • Mobile Devices Driving Longer Holiday Shopping Season

    … During this time of year, a lot of the conversation focuses on Black Friday marketing strategies and executions. But it’s important to pay attention to Cyber Monday as the shopping season kicks off in earnest. In a report from marketing platform HookLogic, it’s clear that mobile is starting to take over Cyber Monday. According to the report…

    AllFacebook- 25 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips…

    AllTwitterin Social- 32 readers -
  • Facebook Testing New Multiproduct News Feed Ads

    … with more products. Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. A Facebook spokesperson told Swant other brands will join the test later this month and throughout the holiday shopping season. Readers: Have any of these ads made their way into your News Feeds? …

    David Cohen/ AllTwitterin Facebook- 9 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty Exclusive social fans Holiday/seasonal Influencer Following/liking/sharing on Facebook Pre-launch Weekly/monthly coupons Facebook is a great social platform to use…

    AllFacebookin Social Facebook- 25 readers -
  • Twitter and the Holiday Shopping Season (Infographic)

    … You may still be munching on Halloween candy, but the holiday shopping season is upon us. Twitter shared the infographic below with information on how its users research and shop via the social network, and highlights include: Ready to spend: Twitter shoppers spent an average of $811 during the holidays in 2015. They have higher budgets…

    David Cohen/ AllTwitterin Social Twitter- 15 readers -
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … As we approach another holiday shopping season, marketers everywhere are gearing up for their annual social media marketing strategy. Given the growth and evolution of social media–and in particular, the accelerating role of social influencers in driving brand perception and purchasing decisions–there is a growing awareness of the need…

    AllFacebookin Social- 23 readers -
  • Twitter Introduces Website Conversions Objective

    … With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 12 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … three measurements can be sliced together to create dozens of useful and strategic KPIs. A huge enterprise business like Amazon might not have worries about overall sentiment metrics or share of voice performance against competitors. However, Amazon’s reach extends beyond the core business of its namesake e-commerce website. Amazon is the parent…

    AllTwitterin Social- 19 readers -
  • 70% of In-Store Purchases Will Be Driven By Online Research (Infographic)

    … End-of-year shopping is no longer contained between Thanksgiving and Christmas. Last year, Facebook advised marketers to start preparing their campaigns as early as August–prudent advice with social users preparing well in advance of the holidays. An infographic from Taykey provides insights for holiday 2016 marketing based on analysis from…

    Inside Facebookin Facebook- 16 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … this holiday season may not outperform last year, we are expecting trends from previous years to carry over, like the increasing use of mobile and local elements in consumer shopping behavior. With consumers using their mobile devices as their primary shopping tools, social media is set to play a critical role in their buying decisions. Marketers taking…

    AllTwitter- 18 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … Video ads continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector. Digital advertising automation software provider Nanigans, a Facebook Marketing Partner, analyzed ad impressions delivered by clients using its software in the first quarter…

    David Cohen/ AllFacebookin Social Facebook- 27 readers -
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