Holiday Shopping Season

  • Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report)

    … Worldwide in-app revenue for the Christmas holiday in 2016 was up “significantly” year-over-year, according to new data from application store optimization company Sensor Tower. Specifically, Sensor Tower Store Intelligence found that user spending in apps over the Christmas holiday in 2016 (Dec. 24 through 26) grew 52 percent when compared…

    AllFacebook- 28 readers -
  • All the Feels: How Brands Use Holiday Video Campaigns

    … airports all over the world every holiday season, but Heathrow focused on two extra special passengers in its video. It follows a couple that also happen to be senior teddy bears making their way through the airport. It follows them through passport control, getting their luggage at baggage claim, buying goodies from a shop and ultimately reuniting…

    AllTwitterin How To's- 31 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … and purchasing. Measure impact accurately: Clicks are a strong signal for attribution, but they don’t tell the whole story. After analyzing 30 mobile app install lift studies, we determined that impressions drive installs when there is no preceding click. These studies indicated that advertisers who used only last-click measurement were unable to assign…

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips…

    AllTwitterin Social- 34 readers -
  • Facebook Testing New Multiproduct News Feed Ads

    … Facebook is testing a new type of multiproduct News Feed ad with advertisers including Michael Kors and Lowe’s. Marty Swant of SocialTimes parent Adweek reported that the new ad units work as follows: A main image or video is featured, with related product images underneath, and when users click on the ad, they are directed to a second page…

    David Cohen/ AllTwitterin Facebook- 9 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … Facebook Offers campaigns are a great way of promoting your products and/or services. It has been proven that social media campaigns are 60 percent more effective than traditional advertising campaigns. One of the best ways of running promotions on social media is the use of coupon campaigns on the largest social media site, Facebook. Running…

    AllFacebookin Social Facebook- 28 readers -
  • Twitter and the Holiday Shopping Season (Infographic)

    … You may still be munching on Halloween candy, but the holiday shopping season is upon us. Twitter shared the infographic below with information on how its users research and shop via the social network, and highlights include: Ready to spend: Twitter shoppers spent an average of $811 during the holidays in 2015. They have higher budgets…

    David Cohen/ AllTwitterin Social Twitter- 16 readers -
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … and convenient as possible for your customers. According to Forrester Research, 55 percent of online customers say they are highly likely to cancel online purchases if they can’t find fast answers to their questions. To earn and keep customers, start by optimizing your website and your checkout process for mobile. Next, specifically target those…

    AllFacebookin Social- 24 readers -
  • Twitter Introduces Website Conversions Objective

    … With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 12 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … Typically, when companies express an interest in brand health benchmarking, the discussion revolves around measuring a change in sentiment or share of voice over time. As they progress along the social maturity curve, their access to historical social data allows them to compare these metrics in subsets. A retailer, for example, might want…

    AllTwitterin Social- 19 readers -
  • 70% of In-Store Purchases Will Be Driven By Online Research (Infographic)

    … End-of-year shopping is no longer contained between Thanksgiving and Christmas. Last year, Facebook advised marketers to start preparing their campaigns as early as August–prudent advice with social users preparing well in advance of the holidays. An infographic from Taykey provides insights for holiday 2016 marketing based on analysis from…

    Inside Facebookin Facebook- 17 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … of the hashtag. Special offers Consumers are now accustomed to getting special offers on social media. Creating special offers only for the holiday months and announcing them specifically on social media will help to keep followers engaged, as well as build excitement for a brand or specific product. A critical element for special offers is a sense…

    AllTwitter- 21 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … Video ads continued to command a greater share of ad spending in the first quarter of 2016, particularly on mobile and led by advertisers in the gaming sector. Digital advertising automation software provider Nanigans, a Facebook Marketing Partner, analyzed ad impressions delivered by clients using its software in the first quarter…

    David Cohen/ AllFacebookin Social Facebook- 32 readers -
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