Holiday Shopping Season

  • Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report)

    … Worldwide in-app revenue for the Christmas holiday in 2016 was up “significantly” year-over-year, according to new data from application store optimization company Sensor Tower. Specifically, Sensor Tower Store Intelligence found that user spending in apps over the Christmas holiday in 2016 (Dec. 24 through 26) grew 52 percent when compared…

    AllFacebook- 17 readers -
  • All the Feels: How Brands Use Holiday Video Campaigns

    … examples of 2016 holiday videos that have been making waves and grabbing attention. A timely angle Most holiday videos promote a feeling of togetherness, but British retailer and e-commerce platform Marks & Spencer added a modern twist to get its message across: Mrs. Claus. The creative minds behind this three-minute video not only tapped…

    AllTwitterin How To's- 16 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … credit for an average of 14 percent of their app downloads. View-through attribution allows mobile app advertisers to assign credit to ads that people viewed but never clicked. As the holiday season brings a higher number of downloads, it’s a good time to add impression-level data to your attribution model so you can better understand the impact your ad campaigns have on incremental installs. App developers: Will you explore the use of dynamic ads for mobile app installs? …

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Mobile Devices Driving Longer Holiday Shopping Season

    … smartphones, we’re really talking about “Cyber Months.” For more information from HookLogic, including insights from last year and this, visit its holiday hub. Image on homepage courtesy of Shutterstock. …

    AllFacebook- 17 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … retailer will receive more than 3,000 social messages during this holiday season–approximately 30 percent more than last year. According to the report, 56 percent of the messages retailers receive will require action, which is a 15 percent increase compared to last holiday season. Response times and rates on social remain stubbornly low, so now would…

    AllTwitterin Social- 27 readers -
  • Facebook Testing New Multiproduct News Feed Ads

    … with more products. Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. A Facebook spokesperson told Swant other brands will join the test later this month and throughout the holiday shopping season. Readers: Have any of these ads made their way into your News Feeds? …

    David Cohen/ AllTwitterin Facebook- 9 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … should pop and text should be placed at the appropriate angle for ease of viewing. Schedule a series of posts Throughout the duration of your campaign, you need to keep reminding your followers about the limited time frame on the availability and bargain of the coupon. Images and text updates should be created and scheduled for publication…

    AllFacebookin Social Facebook- 18 readers -
  • Twitter and the Holiday Shopping Season (Infographic)

    … You may still be munching on Halloween candy, but the holiday shopping season is upon us. Twitter shared the infographic below with information on how its users research and shop via the social network, and highlights include: Ready to spend: Twitter shoppers spent an average of $811 during the holidays in 2015. They have higher budgets…

    David Cohen/ AllTwitterin Social Twitter- 12 readers -
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    … who already like your brand and product. Start by reaching out to people who are buying and recommending your product, and turn them into brand ambassadors. Empower them with media tools and targeted information about your holiday campaigns that they can directly promote for you to people they know, or to people who are influenced by them…

    AllFacebookin Social- 20 readers -
  • Twitter Introduces Website Conversions Objective

    … With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 10 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … here is to take a pass on Ariens–and take a gamble on Toro. As you can see, garnering insights from benchmarking takes patience and a little creativity, but it’s integral to any social media listening strategy’s ability to truly pay off over time. Remember, you’re not analyzing data in a vacuum–it always needs context, and benchmarks provide the inflection point on which to build your insight stories over time. Leah Pope is chief marketing officer of social insights provider Synthesio. …

    AllTwitterin Social- 16 readers -
  • 70% of In-Store Purchases Will Be Driven By Online Research (Infographic)

    … End-of-year shopping is no longer contained between Thanksgiving and Christmas. Last year, Facebook advised marketers to start preparing their campaigns as early as August–prudent advice with social users preparing well in advance of the holidays. An infographic from Taykey provides insights for holiday 2016 marketing based on analysis from…

    Inside Facebookin Facebook- 15 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … this holiday season may not outperform last year, we are expecting trends from previous years to carry over, like the increasing use of mobile and local elements in consumer shopping behavior. With consumers using their mobile devices as their primary shopping tools, social media is set to play a critical role in their buying decisions. Marketers taking…

    AllTwitter- 15 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    …, the largest since the third quarter of 2014, reaching 1.32 percent, while gaming advertisers set a CTR mark at 0.84 percent. As expected, cost per thousand impressions (CPMs) were down versus the fourth quarter of 2015 and the holiday shopping season, slipping 7 percent to $5.94, but up 39 percent year-over-year. Gaming advertisers saw a 9 percent…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
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