Holiday Shopping Season

    • Social Customer Service Will Rule the 2017 Holiday Season (Report)

      The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips for marketers responding and post ...

      AllTwitterin Social- 22 readers -
    • Mobile Devices Driving Longer Holiday Shopping Season

      During this time of year, a lot of the conversation focuses on Black Friday marketing strategies and executions. But it’s important to pay attention to Cyber Monday as the shopping season kicks off in earnest. In a report from marketing platform HookLogic, it’s clear that mobile is starting to take over Cyber Monday.

      AllFacebook- 10 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … credit for an average of 14 percent of their app downloads. View-through attribution allows mobile app advertisers to assign credit to ads that people viewed but never clicked. As the holiday season brings a higher number of downloads, it’s a good time to add impression-level data to your attribution model so you can better understand the impact your ad campaigns have on incremental installs. App developers: Will you explore the use of dynamic ads for mobile app installs? …

    David Cohen/ AllFacebookin Social Facebook- 5 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty Exclusive social fans Holiday/seasonal Influencer Following/liking/sharing on Facebook Pre-launch Weekly/monthly coupons Facebook is a great social platform to use…

    AllFacebookin Social Facebook- 11 readers -
  • Twitter and the Holiday Shopping Season (Infographic)

    … You may still be munching on Halloween candy, but the holiday shopping season is upon us. Twitter shared the infographic below with information on how its users research and shop via the social network, and highlights include: Ready to spend: Twitter shoppers spent an average of $811 during the holidays in 2015. They have higher budgets…

    David Cohen/ AllTwitterin Social Twitter- 9 readers -
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    …. This is guaranteed to deliver positive results because consumers are much more likely to make purchases when they receive recommendations from family members, friends or other trusted sources. Leverage user-generated content Coupled with influencer marketing strategy and tactics, inspiring the creation and utilization of user-generated content is a highly…

    AllFacebookin Social- 14 readers -
  • Twitter Introduces Website Conversions Objective

    … With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 9 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … company of more than 20 internet brands. Some are niche e-commerce sites (, some are e-retail giants (Zappos) and some generate revenue through content and advertising (IMDB). Benchmarking sub-brand share of voice and sentiment can provide insight into which properties are pulling their weight in driving consumer word of mouth and which…

    AllTwitterin Social- 13 readers -
  • 70% of In-Store Purchases Will Be Driven By Online Research (Infographic)

    … End-of-year shopping is no longer contained between Thanksgiving and Christmas. Last year, Facebook advised marketers to start preparing their campaigns as early as August–prudent advice with social users preparing well in advance of the holidays. An infographic from Taykey provides insights for holiday 2016 marketing based on analysis from…

    Inside Facebookin Facebook- 9 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … of the hashtag. Special offers Consumers are now accustomed to getting special offers on social media. Creating special offers only for the holiday months and announcing them specifically on social media will help to keep followers engaged, as well as build excitement for a brand or specific product. A critical element for special offers is a sense…

    AllTwitter- 13 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … time period. More than 60 percent of e-commerce Facebook ad spending was targeted toward mobile users, up 15 percent versus the fourth quarter of 2015. Click-through rates of 1.25 percent for the first quarter were up 11 percent from the fourth quarter of 2015 and 54 percent year-over-year. E-commerce CTRs saw a 24 percent quarter-over-quarter gain…

    David Cohen/ AllFacebookin Social Facebook- 11 readers -
  • Facebook Q4 Ad Spend More Than Doubled Year-Over-Year (Report)

    … versus the fourth quarter of 2014. CTRs were down 9.2 percent versus the third quarter of 2015 and up 18.9 percent compared with the prior-year quarter. As for Instagram, 4C found that ad spend soared 3,100 percent on its platform between July and December. Ads were made available globally on the Facebook-owned photo- and video-sharing network…

    David Cohen/ AllFacebookin Social Facebook- 15 readers -
  • Instagram Ads Off to a Strong Start (Report)

    … roughly three times more on Instagram ads during the November and December holiday shopping season than they did during the summer and fall. CPG advertisers saw CPMs average $4.92 during the holiday shopping season, while fashion brands paid a whopping $16.93 for 1,000 impressions. However, fashion saw cost per engagement of $2.93, compared with $3.91…

    David Cohen/ AllTwitterin Social- 15 readers -
  • Mobile Sales Soar During Thanksgiving Weekend (Infographic)

    … Less in-store, more online and way more mobile—those were the findings for Thanksgiving weekend shopping in 2015 by Facebook’s Atlas team. Atlas said in a blog post that in-store sales during Thanksgiving weekend were down 10 percent compared with last year, while online sales were up 15 percent and mobile purchases up a whopping 50 percent…

    David Cohen/ Inside Facebookin Facebook- 15 readers -
  • Holiday Shopping Goes Even More Mobile (Infographic)

    … “Ho ho ho” may as well have been replaced by “mobile mobile mobile,” as Facebook IQ found that six out of 10 holiday shoppers plan to do more mobile shopping this year than last. Facebook IQ also found that millennials, moms and multicultural shoppers drove 81 percent of mobile transactions in the U.S. during the 2014 holiday shopping season…

    David Cohen/ AllTwitter- 7 readers -
  • #GivingTuesday 2015 Was the Most Successful Yet (Infographic)

    … Every year on the Tuesday following the Thanksgiving-Cyber Monday shopping period, many people are interested in giving back. #GivingTuesday was founded by the Case Foundation in 2012, and it has grown more popular each year. This year, participants managed to raise almost triple the amount of money raised last year, bringing in more than…

    AllTwitterin Twitter- 16 readers -
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