Holiday Shopping Season

  • Christmas Weekend Saw Worldwide In-App Revenue of $500 Million (Report)

    … Worldwide in-app revenue for the Christmas holiday in 2016 was up “significantly” year-over-year, according to new data from application store optimization company Sensor Tower. Specifically, Sensor Tower Store Intelligence found that user spending in apps over the Christmas holiday in 2016 (Dec. 24 through 26) grew 52 percent when compared…

    AllFacebook- 28 readers -
  • All the Feels: How Brands Use Holiday Video Campaigns

    … examples of 2016 holiday videos that have been making waves and grabbing attention. A timely angle Most holiday videos promote a feeling of togetherness, but British retailer and e-commerce platform Marks & Spencer added a modern twist to get its message across: Mrs. Claus. The creative minds behind this three-minute video not only tapped…

    AllTwitterin How To's- 30 readers -
  • Facebook Adds Dynamic Ads for Mobile App Installs

    … credit for an average of 14 percent of their app downloads. View-through attribution allows mobile app advertisers to assign credit to ads that people viewed but never clicked. As the holiday season brings a higher number of downloads, it’s a good time to add impression-level data to your attribution model so you can better understand the impact your ad campaigns have on incremental installs. App developers: Will you explore the use of dynamic ads for mobile app installs? …

    David Cohen/ AllFacebookin Social Facebook- 20 readers -
  • Mobile Devices Driving Longer Holiday Shopping Season

    … During this time of year, a lot of the conversation focuses on Black Friday marketing strategies and executions. But it’s important to pay attention to Cyber Monday as the shopping season kicks off in earnest. In a report from marketing platform HookLogic, it’s clear that mobile is starting to take over Cyber Monday. According to the report…

    AllFacebook- 27 readers -
  • Social Customer Service Will Rule the 2017 Holiday Season (Report)

    … The holiday marketing campaigns are underway and consumers are gearing up for the height of shopping season. While everyone seems prepared, it’s important to note that consumers have expectations when it comes to social messaging and communication with brands during the holiday season. A fourth-quarter report from Sprout Social provides tips…

    AllTwitterin Social- 34 readers -
  • Facebook Testing New Multiproduct News Feed Ads

    … with more products. Clicking again brings users to the retailers’ websites, where they can purchase the products featured in the ads. A Facebook spokesperson told Swant other brands will join the test later this month and throughout the holiday shopping season. Readers: Have any of these ads made their way into your News Feeds? …

    David Cohen/ AllTwitterin Facebook- 9 readers -
  • 9 Things to Note Before Launching a Facebook Coupon Offers Campaign

    … coupon campaigns on Facebook can be very effective for most industries and has proven to yield results. Below is a quick list of some possible coupon campaigns: Customer loyalty Exclusive social fans Holiday/seasonal Influencer Following/liking/sharing on Facebook Pre-launch Weekly/monthly coupons Facebook is a great social platform to use…

    AllFacebookin Social Facebook- 28 readers -
  • Twitter and the Holiday Shopping Season (Infographic)

    … You may still be munching on Halloween candy, but the holiday shopping season is upon us. Twitter shared the infographic below with information on how its users research and shop via the social network, and highlights include: Ready to spend: Twitter shoppers spent an average of $811 during the holidays in 2015. They have higher budgets…

    David Cohen/ AllTwitterin Social Twitter- 16 readers -
  • 5 Ways to Leverage Consumer-Led Social Media This Holiday Season

    …. This is guaranteed to deliver positive results because consumers are much more likely to make purchases when they receive recommendations from family members, friends or other trusted sources. Leverage user-generated content Coupled with influencer marketing strategy and tactics, inspiring the creation and utilization of user-generated content is a highly…

    AllFacebookin Social- 23 readers -
  • Twitter Introduces Website Conversions Objective

    … With the holiday shopping season fast approaching, Twitter gave its advertisers an early gift: a new website conversions objective. Senior product manager, revenue Rebecca Resnick said in a blog post that the website conversions objective was released in beta for direct-response advertisers in the U.S., adding: This solution is especially…

    David Cohen/ AllFacebookin Social Twitter Retargeting- 12 readers -
  • Benchmarking Social Data: The Key to Social Insights

    … benchmarking study on a specific line of products can uncover a wealth of information that could send ripples across the organization. A company like The Home Depot, for example, supports hundreds of thousands of SKUs (stock keeping units) of merchandise. The company’s e-commerce experience is a sophisticated study in best practices, as it provides…

    AllTwitterin Social- 19 readers -
  • 70% of In-Store Purchases Will Be Driven By Online Research (Infographic)

    … End-of-year shopping is no longer contained between Thanksgiving and Christmas. Last year, Facebook advised marketers to start preparing their campaigns as early as August–prudent advice with social users preparing well in advance of the holidays. An infographic from Taykey provides insights for holiday 2016 marketing based on analysis from…

    Inside Facebookin Facebook- 17 readers -
  • 4 Social Strategies to Get Ready for the Holidays

    … of the hashtag. Special offers Consumers are now accustomed to getting special offers on social media. Creating special offers only for the holiday months and announcing them specifically on social media will help to keep followers engaged, as well as build excitement for a brand or specific product. A critical element for special offers is a sense…

    AllTwitter- 21 readers -
  • More Facebook Ad Spend Goes to Video in Q1 (Report)

    … quarter-over-quarter drop in CPMs, and Nanigans attributed part of this to the expansion of Facebook Audience Network. Cost per click fell 16 percent compared with the fourth quarter of 2015 and 10 percent versus the first quarter of 2015. Readers: Did any of the findings by Nanigans surprise you? …

    David Cohen/ AllFacebookin Social Facebook- 31 readers -
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