Holiday Shopping Trends

  • How to Time Your 2016 Holiday Marketing Campaigns

    Did you know that if you send your Christmas-themed campaigns a couple weeks early, the result can be 9% lower open rates? This is just one tidbit of valuable information that MDG Advertising released in its infographic, Holiday Marketing 2016: 5 Must-Know Trends for Brands. You should take a look at your own open rates of emails from previous holiday marketing campaigns to i ...

    Douglas Karr/ Marketing Technology Blog- 27 readers -
  • 3 Takeaways from the 2015 Holiday Season to Help You in 2016

    … Splender analyzed over four million transactions at 800+ sites to see how online shopping in 2015 compared to 2014.Thanksgiving Day was the third highest online shopping day of the season with computers and electronics leading the way on gifts but apparel and accessories leading the way on growth. Cyber Monday is still the largest holiday…

    Douglas Karr/ Marketing Technology Blog- 21 readers -
  • Mobile Purchase Uptick Signals Shift In Online Retail Shopper Behavior

    … like in the future, and how online retailers can adapt to this shift towards mCommerce. Mobile buying is on the rise According to eMarketer, mobile devices have finally left behind the browsing stigma. Next year, 73.9% of US mobile shoppers are slated to use their smartphones or tablets to make a purchase, instead of just using them to research…

    Nanigans- 15 readers -
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