Holistic Data

  • What is Big Data? What Are the Benefits of Big Data?

    … and manage data. Big Data is Accessible – Half of senior executives report that accessing the right data is difficult. Big Data is Holistic – Information is currently kept in silos within the organization. Marketing data, for example, might be found in web analytics, mobile analytics, social analytics, CRMs, A/B Testing tools, email marketing…

    Douglas Karr/ Marketing Technology Blogin Social EMail- 14 readers -
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