Holistic Data

  • What is Big Data? What Are the Benefits of Big Data?

    … Data is Accessible – Half of senior executives report that accessing the right data is difficult. Big Data is Holistic – Information is currently kept in silos within the organization. Marketing data, for example, might be found in web analytics, mobile analytics, social analytics, CRMs, A/B Testing tools, email marketing systems, and more… each…

    Douglas Karr/ Marketing Technology Blogin EMail- 41 readers -