Holly Pavlika

  • What Can We Expect for Influencer Marketing in 2017?

    …, mapping out a channel strategy and aligning the right influencers. Influencer marketing can be part of a content strategy, a social strategy, a PR strategy or audience growth strategy while helping to amplify everything from traditional advertising or in-store/online shopper marketing efforts. Holly Pavlika is senior vice president of marketing and content at influencer marketing provider Collective Bias. Image courtesy of Shutterstock. …

    Inside Facebookin Social Facebook Twitter- 37 readers -
  • What Makes a Great Influencer Post?

    …, create a unique craft or learn and enjoy a new usage for the product. These tutorials or recipes should be accompanied by plenty of photos to show readers exactly how they made what they made. Posts drive traffic to the brand’s digital asset: Influencers should weave links into their posts, driving traffic to specified social channels and websites…

    AllTwitterin Social SEO Google- 21 readers -
  • 3 Inherent Influencer Benefits From Twitter’s New Updates

    …-catching, but many Twitter users have been unable to use them in their tweets and still get across the message they wish to convey. In fact, a report published by Twitter showed that tweets with images get 313 percent better engagement than text-only tweets. After speaking with one of our influencers, Kirsten Thompson of Sweet Tea and Saving Grace…

    AllTwitterin Twitter- 22 readers -
Get the top posts daily into your mailbox!