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There is a science to creating a great influencer marketing post. It all starts with a great story first and foremost–a story written genuinely from the influencer’s perspective, not spoon-fed from the brand: That story has to be something the influencer dreams up, not something you manufacture for them.
…. By changing its posting procedures, Twitter is putting more emphasis and value on the content of tweets. Snapshot of updates Images, GIFs, videos and user polls added to the end of tweets will no longer count toward the character limit. Twitter handles at the beginning of direct replies will not be included in character limitations anymore either…