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  • 5 Features of a Perfectly SEO-Optimized Homepage

    … Search engine optimization (SEO) is a process that happens all over your site, in the aesthetics as well as the back end coding, and across thousands of off-site points of interest. With such complexity, it's easy to lose sight of the most important page of your website--the homepage. When you're focused on maintaining an active blog, creating…

    Search Engine Guidein SEO- 13 readers -
  • Over 20% of our Home Page Clicks Come from One Feature

    … We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking. But they’re not finding it! How do we know? Over 20% of all…

    Douglas Karr/ Marketing Technology Blog- 20 readers -
  • YouTube and the Frustration with Curated Video Content

    … metadata so as not to create a dead-end for viewers. While you could get viewers to watch more of your content, it may shorten session times, which would lead to lower ranking in the YouTube algorithms.Make sure and promote your best videos at the beginning of any hygiene content, it will give you another opportunity to draw in people who may have…

    Andy Smith/ ReelSEOin Social Content YouTube- 25 readers -
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