Home Page

  • 5 Features of a Perfectly SEO-Optimized Homepage

    … Search engine optimization (SEO) is a process that happens all over your site, in the aesthetics as well as the back end coding, and across thousands of off-site points of interest. With such complexity, it's easy to lose sight of the most important page of your website--the homepage. When you're focused on maintaining an active blog, creating…

    Search Engine Guidein SEO- 13 readers -
  • Over 20% of our Home Page Clicks Come from One Feature

    … engagement on our home pages comes from our search bar. And in reviewing the remainder of our page, visitors rarely scroll and interact further down our page. The exception is that many visitors do go to our footer. We implemented Swiftype for our internal search service. It provides a robust autosuggest mechanism, great reporting, and we have a ton…

    Douglas Karr/ Marketing Technology Blog- 15 readers -
  • YouTube and the Frustration with Curated Video Content

    … by content that isn't being uploaded by the original creator. It is encouraging the very behavior that has caused the community backlash in the last few weeks over its treatment of fair use. Even if this content has been properly monetized, there is still no reason YouTube should be promoting it over the original content owners. For example…

    Andy Smith/ ReelSEOin Social Content YouTube- 14 readers -
  • Smarter Visitors Demand Smarter Marketing (Case Study)

    … (and believe me, we test that as much as we do the copy above it). Because our subhead is comprehensive, detailing everything we offer, I think it’s safe to say making a simple headline is a good call. Decreasing Page Length and Simplifying Images Boosts Conversion by 15% The second test, which I classify as “getting out of our own way,” is, again, on our…

    The Daily Egg- 15 readers -
  • 3 Must-Optimize Web Pages (and How to Optimize Them)

    …, your product page, and your checkout flow. Before we begin True conversion optimization is about incremental improvements to specific pages. So you have to have two things in place before you begin: You need to have Google Analytics set up on your website. You need to be able to run A/B tests on your pages. You also need to measure and write down…

    Kathryn Aragon/ The Daily Eggin How To's- 16 readers -
  • 3 Steps to a Website that Converts (in 5 Seconds or Less)

    … of your project at worst. Currently it is estimated that a person visits more than 80 new pages per month. You shouldn’t plan to be just one more among them. Source: Placeit.net For a website that converts, you should differentiate your website and capture customers… In less than 5 seconds Why 5 seconds? That’s exactly the time you have…

    The Daily Eggin Social- 15 readers -
Get the top posts daily into your mailbox!