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  • 5 Features of a Perfectly SEO-Optimized Homepage

    … Search engine optimization (SEO) is a process that happens all over your site, in the aesthetics as well as the back end coding, and across thousands of off-site points of interest. With such complexity, it's easy to lose sight of the most important page of your website--the homepage. When you're focused on maintaining an active blog, creating…

    Search Engine Guidein SEO- 13 readers -
  • Over 20% of our Home Page Clicks Come from One Feature

    … engagement on our home pages comes from our search bar. And in reviewing the remainder of our page, visitors rarely scroll and interact further down our page. The exception is that many visitors do go to our footer. We implemented Swiftype for our internal search service. It provides a robust autosuggest mechanism, great reporting, and we have a ton…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • YouTube and the Frustration with Curated Video Content

    … with the guys from “Damn, Daniel”. If you haven’t caught on to the craze yet, just stop by their Twitter pages and see the video that started it all. Or which the Ellen clip below: After I watched the video and returned to the home page, my recommended box, which sat just below the main area of the front page today, was a bizarre mix. It included four videos…

    Andy Smith/ ReelSEOin Social Content YouTube- 11 readers -
  • Smarter Visitors Demand Smarter Marketing (Case Study)

    … Our target market is smart, and getting smarter. They’re informed, and we need to design for that. Sometimes an informed target market is awesome, like when a prospective client on chat knows exactly what she wants from your business and you’re totally able to do it. Or it can suck, like when you use a statistic from 2013 in an article…

    The Daily Egg- 13 readers -
  • 3 Must-Optimize Web Pages (and How to Optimize Them)

    … above the fold) showing the next step for visitors to take Example Some home pages are essentially sales pages, with a lengthy sales presentation. My favorite format is a modular layout, with each “section” presenting one piece of the message. For example, one section may call out a special benefit or feature. Another may offer social proof…

    Kathryn Aragon/ The Daily Eggin How To's- 14 readers -
  • 3 Steps to a Website that Converts (in 5 Seconds or Less)

    … of your project at worst. Currently it is estimated that a person visits more than 80 new pages per month. You shouldn’t plan to be just one more among them. Source: Placeit.net For a website that converts, you should differentiate your website and capture customers… In less than 5 seconds Why 5 seconds? That’s exactly the time you have…

    The Daily Eggin Social- 14 readers -
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