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  • 5 Features of a Perfectly SEO-Optimized Homepage

    … Search engine optimization (SEO) is a process that happens all over your site, in the aesthetics as well as the back end coding, and across thousands of off-site points of interest. With such complexity, it's easy to lose sight of the most important page of your website--the homepage. When you're focused on maintaining an active blog, creating…

    Search Engine Guidein SEO- 13 readers -
  • Over 20% of our Home Page Clicks Come from One Feature

    … We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking. But they’re not finding it! How do we know? Over 20% of all…

    Douglas Karr/ Marketing Technology Blog- 12 readers -
  • YouTube and the Frustration with Curated Video Content

    … I am starting to wonder if YouTube needs more help managing its content - because such a large catalog with an incredible amount of individuality and variety really needs a personal touch. While some of that is taken care of by a variety of creators in each niche, perhaps it is time that the front page algorithms undergo a significant change…

    Andy Smith/ ReelSEOin Social Content YouTube- 13 readers -
  • Smarter Visitors Demand Smarter Marketing (Case Study)

    … (and believe me, we test that as much as we do the copy above it). Because our subhead is comprehensive, detailing everything we offer, I think it’s safe to say making a simple headline is a good call. Decreasing Page Length and Simplifying Images Boosts Conversion by 15% The second test, which I classify as “getting out of our own way,” is, again, on our…

    The Daily Egg- 13 readers -
  • 3 Must-Optimize Web Pages (and How to Optimize Them)

    … in mind, this is just one small piece of this incredible resource. To master CRO and start increasing your profits, check out the entire program here. (Rich is offering a 35% discount to all Crazy Egg readers—but it expires November 30, so don’t wait.) Okay, let’s dig in and learn Rich’s pro tips for improving three key Web pages: your home page…

    Kathryn Aragon/ The Daily Eggin How To's- 14 readers -
  • 3 Steps to a Website that Converts (in 5 Seconds or Less)

    … of your project at worst. Currently it is estimated that a person visits more than 80 new pages per month. You shouldn’t plan to be just one more among them. Source: Placeit.net For a website that converts, you should differentiate your website and capture customers… In less than 5 seconds Why 5 seconds? That’s exactly the time you have…

    The Daily Eggin Social- 14 readers -
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