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  • 5 Features of a Perfectly SEO-Optimized Homepage

    … Search engine optimization (SEO) is a process that happens all over your site, in the aesthetics as well as the back end coding, and across thousands of off-site points of interest. With such complexity, it's easy to lose sight of the most important page of your website--the homepage. When you're focused on maintaining an active blog, creating…

    Search Engine Guidein SEO- 13 readers -
  • Over 20% of our Home Page Clicks Come from One Feature

    … We signed up for Hotjar and did some heatmap testing on our home page. It’s a fairly comprehensive home page with a lot of sections, elements, and information. Our goal isn’t to confuse people – it’s to provide an organized page where visitors can find whatever they’re seeking. But they’re not finding it! How do we know? Over 20% of all…

    Douglas Karr/ Marketing Technology Blog- 19 readers -
  • YouTube and the Frustration with Curated Video Content

    … with the guys from “Damn, Daniel”. If you haven’t caught on to the craze yet, just stop by their Twitter pages and see the video that started it all. Or which the Ellen clip below: After I watched the video and returned to the home page, my recommended box, which sat just below the main area of the front page today, was a bizarre mix. It included four videos…

    Andy Smith/ ReelSEOin Social Content YouTube- 22 readers -
  • Smarter Visitors Demand Smarter Marketing (Case Study)

    … (and believe me, we test that as much as we do the copy above it). Because our subhead is comprehensive, detailing everything we offer, I think it’s safe to say making a simple headline is a good call. Decreasing Page Length and Simplifying Images Boosts Conversion by 15% The second test, which I classify as “getting out of our own way,” is, again, on our…

    The Daily Egg- 19 readers -
  • 3 Must-Optimize Web Pages (and How to Optimize Them)

    … in mind, this is just one small piece of this incredible resource. To master CRO and start increasing your profits, check out the entire program here. (Rich is offering a 35% discount to all Crazy Egg readers—but it expires November 30, so don’t wait.) Okay, let’s dig in and learn Rich’s pro tips for improving three key Web pages: your home page…

    Kathryn Aragon/ The Daily Eggin How To's- 27 readers -
  • 3 Steps to a Website that Converts (in 5 Seconds or Less)

    … of your project at worst. Currently it is estimated that a person visits more than 80 new pages per month. You shouldn’t plan to be just one more among them. Source: Placeit.net For a website that converts, you should differentiate your website and capture customers… In less than 5 seconds Why 5 seconds? That’s exactly the time you have…

    The Daily Eggin Social- 25 readers -
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