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News publishers, pre-eminently in the local space, have had a love-hate relationship with Facebook. The love is when the giant social platform sends zillions of links to the publishers’ content. That’s great, except that the vast majority of the users clicking on those links bounce away almost as fast as they arrived on the publisher’s real estate.
… Kelly Gilfillan launched her Home Page Media Group in suburban Nashville in 2009 smack in the middle of affluent turf that had been long “owned” by Gannett’s the Tennesseean. She made her well-timed move in the City of Brentwood in Williamson County not long after the Tennesseean completed a 10% across-the-board reduction in staffing during some…