• HomeAdvisor CEO: The Marketplace for Home Services Is ‘Operationally Intense’

    … Finding the right person to do a job around the house, whether it is a quick repair or major renovation, can often be a nerve-wracking chore. IAC’s HomeAdvisor has built a business around taking some of the pain out of the process by featuring prescreened, local service professionals at its online marketplace. CEO Chris Terrill says his…

    Street Fight- 12 readers -
  • Could the ‘Smart Home’ Be the Next Big Opportunity in Local?

    … layer. You can already ask Amazon’s Alexa to connect you with a HomeAdvisor plumber or to hail you an Uber. So it’s easy to imagine how consumers might also use smart home technology to immediately connect with other local task-related service providers — think babysitters, doctors, spa services, dry cleaners, etc. Then, there’s the product component…

    Street Fight- 11 readers -
  • The Power of Pairing: 4 Reasons Matching Is Gaining Traction in Local Home Services

    … from a directory-centered model to a matching-based one; and my company, HomeAdvisor, continues to report significant growth on the back of the matching service it’s offered since its inception in 1998. The reasons that the home services vertical is so readily embracing matching are clear. When variables such as trust, uncertainty, availability…

    Street Fight- 9 readers -
  • Why ‘On-Demand’ Alone Isn’t Enough to Make a Viable Business

    … and service provider capabilities. Consumers expect to be able to quickly and easily order local services online; and service providers finally have the ability to make that happen. With a few swipes on my phone, I can easily request a car service from Uber, order a sandwich from GrubHub, book a plumber via my company, HomeAdvisor, and make a restaurant…

    Street Fight- 6 readers -
  • Social Recommendations: The Better Half of Local Online Marketplaces

    … for mundane categories like florists or handymen can have serious repercussions. Which is why I disagree with the conclusions in a recent article claiming that online marketplaces will continue to beat out word-of-mouth platforms. In essence, Adam Burrows of HomeAdvisor argues that despite social recommendations being the gold standard in local search…

    Street Fight- 5 readers -
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