Homejoy

  • Why ‘On-Demand’ Alone Isn’t Enough to Make a Viable Business

    … for the consumer, it doesn’t fundamentally change what the services cost to provide. Take Homejoy, the on-demand maid service company that recently shut down after attracting nearly $40 million of venture capital (VC) investment. While the idea of making a more technology-friendly cleaning company certainly isn’t a bad one (NYC-based MyClean has been…

    Street Fight- 8 readers -
  • Why the Contractor-Employee Conundrum Isn’t a Fatal Liability for the On-Demand Economy

    … that they make the interface between suppliers and buyers much more efficient. The recent California Labour Commission ruling, classifying one Uber driver as an employee has led to a lot of chatter about cracks in the business model underlying the “on-demand economy.” Add to this the recent news that HomeJoy is shutting down due…

    Street Fight- 12 readers -
  • Hyperlocal Lessons Learned From the Rise and Fall of HomeJoy

    … The news that on-demand home cleaning service Homejoy is shutting down at the end of the month probably doesn’t come as a big surprise to those paying attention to the hyperlocal space. Recent departures on the managing team, a rumored failed acquisition attempt, and lawsuits that potentially undermine their model’s viability were pretty clear…

    Street Fight- 14 readers -
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