Homejoy

  • Why ‘On-Demand’ Alone Isn’t Enough to Make a Viable Business

    … and service provider capabilities. Consumers expect to be able to quickly and easily order local services online; and service providers finally have the ability to make that happen. With a few swipes on my phone, I can easily request a car service from Uber, order a sandwich from GrubHub, book a plumber via my company, HomeAdvisor, and make a restaurant…

    Street Fight- 9 readers -
  • Why the Contractor-Employee Conundrum Isn’t a Fatal Liability for the On-Demand Economy

    … that they make the interface between suppliers and buyers much more efficient. The recent California Labour Commission ruling, classifying one Uber driver as an employee has led to a lot of chatter about cracks in the business model underlying the “on-demand economy.” Add to this the recent news that HomeJoy is shutting down due…

    Street Fight- 12 readers -
  • Hyperlocal Lessons Learned From the Rise and Fall of HomeJoy

    … the supply side as a commodity. Obviously, this model has worked for Uber and Lyft and appears to be working for Instacart and Postmates; however, the attempt to commoditize home cleaning labor does not appear to be working. Examining Yelp reviews for HomeJoy and Handy as a proxy for customer happiness would indicate that a positive customer…

    Street Fight- 14 readers -
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