Homejoy

  • Why ‘On-Demand’ Alone Isn’t Enough to Make a Viable Business

    … for the consumer, it doesn’t fundamentally change what the services cost to provide. Take Homejoy, the on-demand maid service company that recently shut down after attracting nearly $40 million of venture capital (VC) investment. While the idea of making a more technology-friendly cleaning company certainly isn’t a bad one (NYC-based MyClean has been…

    Street Fight- 7 readers -
  • Why the Contractor-Employee Conundrum Isn’t a Fatal Liability for the On-Demand Economy

    … that they make the interface between suppliers and buyers much more efficient. The recent California Labour Commission ruling, classifying one Uber driver as an employee has led to a lot of chatter about cracks in the business model underlying the “on-demand economy.” Add to this the recent news that HomeJoy is shutting down due…

    Street Fight- 11 readers -
  • Hyperlocal Lessons Learned From the Rise and Fall of HomeJoy

    … the supply side as a commodity. Obviously, this model has worked for Uber and Lyft and appears to be working for Instacart and Postmates; however, the attempt to commoditize home cleaning labor does not appear to be working. Examining Yelp reviews for HomeJoy and Handy as a proxy for customer happiness would indicate that a positive customer…

    Street Fight- 14 readers -
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