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  • Measure Brand Lift Across TV and Facebook

    … In the past, comparing ad performance across media platforms has been a challenge for brands. Advertisers have asked us to help them better understand the effectiveness of Facebook ads compared to other forms of advertising—particularly TV ads. Advertisers are also looking for ways to unify metrics and reporting. In fact, 79% of marketers say…

    Facebook Newsroomin Social- 15 readers -
  • Updates on Video Re-Shares

    … One of the best ways for creators to reach new audiences and broaden distribution of their videos on Facebook is when people re-share their videos. To make sure we’re meeting the needs of both creators and those who re-share content, we’re redesigning insights for re-shares. We gathered feedback from creators and re-sharers and tested new metrics…

    Facebook Newsroom- 18 readers -
  • Metrics Release: New Ways to Better Understand Interactions

    … Great campaigns are powered by great insights. As people interact with businesses in new ways, marketers need to better understand actions driven by their online presence. We’ve heard feedback from businesses that they want more transparency and understanding around their Facebook performance. As part of our commitment to measurement, about every…

    Facebook Newsroom- 23 readers -
  • Video Carousel Ads on Smartphone Mobile Web

    … During our regular reviews to ensure the accuracy of our systems, we recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks. This bug occurred when people were on mobile web browsers on smartphones — not on desktop or in the Facebook mobile app. The bug affected billing only for the following conditions…

    Facebook Newsroom- 15 readers -
  • Working to Stop Misinformation and False News

    … By Adam Mosseri, VP, News Feed We know people want to see accurate information on Facebook – and so do we. False news is harmful to our community, it makes the world less informed, and it erodes trust. It’s not a new phenomenon, and all of us — tech companies, media companies, newsrooms, teachers — have a responsibility to do our part…

    Facebook Newsroom- 19 readers -
  • Expanding Measurement to More Advertisers

    … The fragmentation of digital media has made it difficult for marketers to get a complete view of audiences across devices. In fact, 82% of marketers say they are constantly searching for new tools to help optimize their cross-device advertising strategies. (Embrace Cross-Device Solutions In The Age Of The Customer by Forrester & Facebook…

    Facebook Newsroomin Social- 21 readers -
  • Accountability and New Choices for Marketers

    … As a partner to over 4 million advertisers across a wide range of organizations and objectives, we want to provide transparency, choice and accountability. Transparency through verified data that shows which campaigns drive measurable results, choice in how advertisers run campaigns across our platforms, and accountability through an audit…

    Facebook Newsroomin Social- 31 readers -
  • Search FYI: An Update to Trending

    … Today, we’re making some changes to the Trending feature on Facebook that will make the product more automated and will no longer require people to write descriptions for trending topics. We added Trending to Facebook in 2014, and similar to Search, Trending was designed to help people discover interesting and relevant conversations happening…

    Facebook Newsroom- 21 readers -
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