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    • Updates to Clicks and Impression Reporting

      We are continuing in our commitment to provide regular updates on changes to or additions of metrics across Facebook ads and Pages. Today, we are sharing two new metrics updates: removal of unintentional clicks on ads in the Audience Network and new ad impression reporting. Removing unintentional clicks from Audience Network When browsing across the web or in an app, ads may po ...

      Facebook Newsroom- 16 readers -
    • Updates on Video Re-Shares

      One of the best ways for creators to reach new audiences and broaden distribution of their videos on Facebook is when people re-share their videos. To make sure we’re meeting the needs of both creators and those who re-share content, we’re redesigning insights for re-shares. We gathered feedback from creators and re-sharers and tested new metrics.

      Facebook Newsroom- 17 readers -
  • Metrics Release: New Ways to Better Understand Interactions

    … Great campaigns are powered by great insights. As people interact with businesses in new ways, marketers need to better understand actions driven by their online presence. We’ve heard feedback from businesses that they want more transparency and understanding around their Facebook performance. As part of our commitment to measurement, about every…

    Facebook Newsroom- 22 readers -
  • Video Carousel Ads on Smartphone Mobile Web

    … During our regular reviews to ensure the accuracy of our systems, we recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks. This bug occurred when people were on mobile web browsers on smartphones — not on desktop or in the Facebook mobile app. The bug affected billing only for the following conditions…

    Facebook Newsroom- 12 readers -
  • Working to Stop Misinformation and False News

    … By Adam Mosseri, VP, News Feed We know people want to see accurate information on Facebook – and so do we. False news is harmful to our community, it makes the world less informed, and it erodes trust. It’s not a new phenomenon, and all of us — tech companies, media companies, newsrooms, teachers — have a responsibility to do our part…

    Facebook Newsroom- 19 readers -
  • Expanding Measurement to More Advertisers

    The fragmentation of digital media has made it difficult for marketers to get a complete view of audiences across devices. In fact, 82% of marketers say they are constantly searching for new tools to help optimize their cross-device advertising strategies. (Embrace Cross-Device Solutions In The Age Of The Customer by Forrester & Facebook, May 2016) Over the past few year ...

    Facebook Newsroom- 21 readers -
  • Accountability and New Choices for Marketers

    As a partner to over 4 million advertisers across a wide range of organizations and objectives, we want to provide transparency, choice and accountability. Transparency through verified data that shows which campaigns drive measurable results, choice in how advertisers run campaigns across our platforms, and accountability through an audit and third-party verification.

    Facebook Newsroom- 27 readers -
  • Greater Transparency Through Measurement Partnerships

    Today we are providing an update on some of the long-term investments we’re making with our measurement partners. From Metrics to Measurement Until now, our FYI posts have focused solely on updates to our metrics. But metrics—like the time recorded on an athlete’s stopwatch—are only valuable if they can be mapped to a larger goal, such as an improved marathon result.

    Facebook Newsroom- 25 readers -
  • Search FYI: An Update to Trending

    … Today, we’re making some changes to the Trending feature on Facebook that will make the product more automated and will no longer require people to write descriptions for trending topics. We added Trending to Facebook in 2014, and similar to Search, Trending was designed to help people discover interesting and relevant conversations happening…

    Facebook Newsroom- 21 readers -
  • Veterans on Facebook

    … Saints Fight Club Star Wars Full Metal Jacket Gladiator Black Hawk Down Lone Survivor Saving Private Ryan TV Shows Family Guy The Walking Dead Tosh.0 NCIS House South Park SportsCenter Sons of Anarchy Band of Brothers Futurama - By Betsy Cameron, Data Analyst …

    Facebook Newsroomin Social Facebook- 4 readers -
  • The Most Popular Honeymoon Destinations in 2014

    …, Flordia Whitehouse, Texas San Francisco, California Miami, Florida Top destinations in Hawaii for all (international + US) couples: Lahaina, Maui Honolulu, O’ahu Līhuʻe, Kaua’i Poʻipū, Kaua’i Kīhei, Maui Kahului, Maui Koloa, Kaua’i Makena, Maui Wailea, Maui Princeville, Kaua’i Top destinations outside of the US…

    Facebook Newsroomin Facebook- 3 readers -
  • Introducing Facebook Media

    Today we’re introducing Facebook Media – a site highlighting great examples and new trends that illustrate how public figures, organizations and media companies ...

    Facebook Newsroom- 5 readers -
  • 2014 NFL Season Kicks Off on Facebook

    … The 2014 NFL season is here, and the Facebook data team is taking a look at fandom for all 32 teams, along with the total interactions and top social moments from Thursday night’s opener. Today we’re releasing a map that shows where football fans live based on which NFL team they “Like” on Facebook. Note, each county is color-coded based on which…

    Facebook Newsroomin Social- 8 readers -