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  • Measure Brand Lift Across TV and Facebook

    … they would prefer to use one set of metrics across all screens.(1) Today, we’re introducing new measurement solutions that will enable advertisers to see the impact of their ad campaigns on both Facebook and TV, as well as the incremental impact of both platforms when used together. Nielsen Total Brand Effect with Lift and Facebook Cross-Platform…

    Facebook Newsroomin Social- 15 readers -
  • Updates to Clicks and Impression Reporting

    … We are continuing in our commitment to provide regular updates on changes to or additions of metrics across Facebook ads and Pages. Today, we are sharing two new metrics updates: removal of unintentional clicks on ads in the Audience Network and new ad impression reporting. Removing unintentional clicks from Audience Network When browsing across…

    Facebook Newsroom- 16 readers -
  • Updates on Video Re-Shares

    … One of the best ways for creators to reach new audiences and broaden distribution of their videos on Facebook is when people re-share their videos. To make sure we’re meeting the needs of both creators and those who re-share content, we’re redesigning insights for re-shares. We gathered feedback from creators and re-sharers and tested new metrics…

    Facebook Newsroom- 18 readers -
  • Metrics Release: New Ways to Better Understand Interactions

    … Great campaigns are powered by great insights. As people interact with businesses in new ways, marketers need to better understand actions driven by their online presence. We’ve heard feedback from businesses that they want more transparency and understanding around their Facebook performance. As part of our commitment to measurement, about every…

    Facebook Newsroom- 23 readers -
  • Video Carousel Ads on Smartphone Mobile Web

    … During our regular reviews to ensure the accuracy of our systems, we recently found and fixed a bug that misattributed some clicks on video carousel ads as link clicks. This bug occurred when people were on mobile web browsers on smartphones — not on desktop or in the Facebook mobile app. The bug affected billing only for the following conditions…

    Facebook Newsroom- 15 readers -
  • Working to Stop Misinformation and False News

    … By Adam Mosseri, VP, News Feed We know people want to see accurate information on Facebook – and so do we. False news is harmful to our community, it makes the world less informed, and it erodes trust. It’s not a new phenomenon, and all of us — tech companies, media companies, newsrooms, teachers — have a responsibility to do our part…

    Facebook Newsroom- 19 readers -
  • Expanding Measurement to More Advertisers

    …, May 2016) Over the past few years, Atlas has brought people-based measurement to some of the largest marketers in the world and has run measurement campaigns with more than 300 of the world’s top advertisers. During this time, we’ve thought about ways to bring the insights from Atlas to more marketers, regardless of their size. Developing new…

    Facebook Newsroomin Social- 21 readers -
  • Accountability and New Choices for Marketers

    … closely with marketers to understand their measurement needs on key topics such as reach, attribution, audience demographics, brand lift, offline sales and mobile app measurement. Independent verification continues to expand and we now have 24 global third-party measurement partners so marketers can work with their preferred vendor. New Choices…

    Facebook Newsroomin Social- 32 readers -
  • Search FYI: An Update to Trending

    … Today, we’re making some changes to the Trending feature on Facebook that will make the product more automated and will no longer require people to write descriptions for trending topics. We added Trending to Facebook in 2014, and similar to Search, Trending was designed to help people discover interesting and relevant conversations happening…

    Facebook Newsroom- 21 readers -
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